Media Kit. Oklahoma Motor Carrier Magazine 3909 North Lindsay Avenue Oklahoma City, OK T (405) oktrucking.org

Transcription

1 Media Kit Oklahoma Motor Carrier Magazine 3909 North Lindsay Avenue Oklahoma City, OK T (405) oktrucking.org

2 Meet Our Readers One of the many benefits of being an Oklahoma Trucking Association member, is access to the only Oklahoma publication dedicated to the trucking industry, the Oklahoma Motor Carrier.. Oklahoma Motor Carrier magazine readers are educated, influential business leaders who have a strong pressence in Oklahoma s trucking industry. Sales 13% Owner/ Executive 37% Administrator/ Manager 50% 46% of the Oklahoma Motor Carrier s Oklahoma Trucking Association member readers make purchasing decisions very often and 37% of readers are Owners or Executives within their company. Media Kit 1

3 Member Types Also, 40% of Oklahoma Motor Carrier readers businesses are carriers, and 26% are Government entities that work closely with the trucking industry. 6748"%$'9"774$7:' ;<*' +$,-./0/1&'2' 3"4.%$.".,$' )5*' Member Subgroups =>:'?484:4/.' A*'!"#$%&' ()*' Of the Oklahoma Trucking Association members that receive the Oklahoma Motor Carrier as part of their membership, 61% are involved in trucking safety organizations such as the Oklahoma Safety Managment Council, while 15% are members of the Oklahoma Technology & Maintenance Council A Specialized Publication for a Specialized Readership The trucking industry in Oklahoma provides over 82,000 jobs and pays $3.6 billion in wages each year. With approximately 4,500 trucking companies located in Oklahoma, more and more of whom are becoming members of the Oklahoma Trucking Association, now is the time to target your advertising budget to this specialized industry and readership. Media Kit 2

4 Distribution & Circulation Total Average Readership Per Issue 5,350 Average Print Run Per Issue Special Event Distribution * Issues Published Per Year Year Established * Distributed at various Oklahoma Trucking Association events throughout the year including Annual Convention, Oklahoma Truck Driving Championship, Midwinter Conference, and many more. Issues Published Online Avg. Monthly Online Readership Media Kit 3

5 Ad Sizes & Speci ACCEPTED FILE FORMATS PDF (Press-ready), InDesign CS3 (or higher) packaged with fonts and images, Photoshop Full Page outlined and converted to CMYK) Please note: Half Page Horizontal must be provided. If you are working through an ad agency or a graphic designer and do not understand this process, it is your responsibility to make sure that Oklahoma Motor Carrier magazine cannot be held responsible for printing errors due to DPI SPECIFICATIONS Provide all photos at 300 dpi. Line art should be provided at dpi. LIVE AREA All type or graphics not intended to trim should be Business Card 1/4 Page BLEED SPECIFICATIONS Material intended to bleed must be furnished with a trim. cannot guarantee a consistent bleed. MATERIALS SUBMISSION and images included. All materials must be clearly labeled with magazine title and issue. Include a proof for accuracy in color and content. Mail: OTA, OMC Advertising, 3909 N. Lindsay Ave, Oklahoma City, OK rebeccachappell@oktrucking.org megabytes, please the previously listed address for upload instructions. Media Kit 4

6 Rates & Important Dates GENERAL RATES 1x 4x 8x Full Page $660 $600 $550 Half Page Horizontal $325 $300 $275 1/4 Page $250 $225 $210 Business Card $150 $125 $115 ADVERTISING DEADLINES Winter 2017 COVERS Inside Front Cover SOLD Center Spread SOLD Inside Back Cover SOLD Back Cover SOLD 4x 4x or 8x only - $775 each 4x or 8x only - $1,875 each 4x or 8x only - $775 each 4x or 8x only - $875 each 8x Spring 2017 Summer 2017 Fall 2017 *All rates are per insertion AD PRODUCTION If you would like to purchase ad space in the Oklahoma Motor Carrier magazine but do not have the capabilities to create your ad artwork, we can assis you by connecting with quality freelance graphic artists. If you are interested in ad production, please contact Rebecca Chappell at (405) x1 or by at rebeccachappell@oktrucking.org and have all photos, copy and any other information you would like to appear in the ad. POSITION & PLACEMENT An ad s preferred placement is based on current available space. If you have questions about your ad positon, please contact Rebecca at (405) x1 or rebeccachappell@oktrucking.org for availability Media Kit 5

7 Oklahoma Motor Carrier Advertisement Order Form Company: Contact: Address: City: State: Zip: Phone: Please select: 1x 4x 8x Full Page $660 $600 $550 Half Page Horizontal $325 $300 $275 1/4 Page $250 $225 $210 Business Card $150 $125 $115 4x 8x Inside Front Cover $775 $775 Center Spread $1,875 $1,875 Inside Back Cover $775 $775 Back Cover $875 $875 Billing Contact (if different from above): Company: Contact: Address: City: State: Zip: Phone: Artwork Contact (if different from above): Company: Contact: Address: City: State: Zip: Phone: Media Kit 7