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1 Published quarterly by E&M Consulting, Inc. for members of the Airforwarders Association, FORWARD magazine delivers in-depth coverage of government affairs, member news, regulatory information, and updates on the air cargo industry. Readers of this publication appreciate its wealth of valuable ideas, practices, observations, and research in the field. FOR MORE INFORMATION Rob Schmidt, Magazine Sales Associate / / rob@emconsultinginc.com
2 AD MATERIAL CALENDAR AD RATES BACKGROUND The Airforwarders Association represents companies employing tens of thousands of employees and dedicated contractors. Our members range from small businesses employing fewer than 20 people to large companies employing well over 1,000 and business models varying from domestic to worldwide international operations. Additionally, a few of our members operate their own aircraft. Membership in the AfA offers companies a wide range of opportunities to network with their industry colleagues, to monitor and help drive public policies that affect their businesses, and to increase their knowledge of industry standards, practices and ongoing developments. FORWARD MAGAZINE MEDIA KIT
3 AD MATERIAL CALENDAR AD RATES Digital versions of FORWARD are also available to the public through the Association website, which receives hundreds of hits per month. Instantaneous, 24/7 accessibility and unmatched sharing capability brings FORWARD before more readers than ever before, reaching far beyond the Nation. One interested reader can deliver articles and advertisements to colleagues and friends. Advertisers have the opportunity direct traffic straight to their company s website. And research shows an increased online readership boosts print-only readership, expanding the benefit even further. Tablet/Mobile access delivers a +41% lift in ad awareness and a +10% lift in brand favorability Source: The Association of Magazine Media MPA Factbook 2014 TARGETED ADVERTISING Advertise to industry professionals already interested in industry trends, news, and vendor information. EXCLUSIVE ONLINE ACCESS Online readers can view your advertisement 24/7 and reference past editions through the digital edition. EASE OF USE The digital layout matches the print magazine format; it s familiar, quickly accessible, and easy to read. BONUS EXPOSURE Reach a wider audience of those reading the digital edition exclusively on the association website. DRIVE WEB TRAFFIC Clickable ads link directly to your website to pull additional traffic and bring in immediate responses. FORWARD MAGAZINE MEDIA KIT
4 AD AD MATERIAL CALENDAR AD RATES Ad Material Calendar SPRING Ad Sales Deadline: January 19, 2016 Materials Deadline: January 29, 2016 SUMMER Distributed at AirCargo 2016 Ad Sales Deadline: April 18, 2016 Materials Deadline: April 28, 2016 FALL Ad Sales Deadline: July 19, 2016 Materials Deadline: July 26, 2016 WINTER 2017 Ad Sales Deadline: October 6, 2016 Materials Deadline: October 20, 2016 Editorial and artwork dates listed above for this magazine reflect the timely release of each issue. Please take into account that some information does change at the discretion of the association or its publisher, E&M Consulting, Inc. The association and its publishers have done their best to provide accurate information. Dates are updated as needed and for most accurate issue calendar, please contact the publisher s Editorial Team. FORWARD MAGAZINE MEDIA KIT
5 AD MATERIAL CALENDAR AD RATES Advertising Rates All rates listed are per issue. Full Color Rates 1 Issue 4 Issues Two-Page Spread $2,299 $1,999 Inside Covers $2,199 $1,899 Page 1 (Facing IFC) $2,199 $1,899 Full Page $1,900 $1,620 1/2 Page $1,270 $1,080 1/4 Page $1,020 $870 Business Card $640 $545 Digital Magazine Upgrade* $125 *Add a link from your ad within the digital magazine taking readers directly to your website. Digital Magazine Banners* Single Issue Annually Full Side Banner Double Box $500 $400 $1,800 $1,600 Single Box $250 $1,000 *2 banners available or up to 6 box ads available. FOR MORE INFORMATION Rob Schmidt, Magazine Sales Associate / fax rob@emconsultinginc.com FORWARD MAGAZINE MEDIA KIT
6 2016 Airforwarders Association - FORWARD Magazine ContraCt for advertisement date: SAlESPErSOn: Ad location: COlOr: Y: n: PASt AdvErtISEr: PASt Ad PrOOF SEnt: run SAME Ad: Y: n: # OF ISSUES: 1 Issue 4 Issues Annual Issues office only ad ad size QtY Cost Creation Cost BUSInESS CArd $ $29 1/8 PAgE $ $29 1/4 PAgE $ $49 1/3 PAgE $ $49 1/2 PAgE $ $69 FUll PAgE $ $99 InSIdE FrOnt COvEr InSIdE BACk COvEr $ $99 $ $99 BACk COvEr $ $99 $ OP: Unkn: Ad COdE: land Pg: ISSUE DATE AMOUNT PAYMENT TRANS. ID # AdvErtISEMEnt COSt: $ Ad CrEAtIOn COSt: Ad CHAngE COSt: PrEFErrEd Ad location ($39): $ $ $ total ad Cost: $ (per issue) Invoice In Full Invoice Per Issue advertiser information name OF BUSInESS AdvErtISIng: COntACt PErSOn: AddrESS: PH #: CEll #: FAx #: WEBSItE: send this ContraCt, ad layout & full PaYment PaYable to: E&M Consulting, Inc. E&M Management, LLC 1107 Hazeltine Blvd, Ste #350 Chaska, MN Phone: Fax: artwork@emconsultinginc.com billing information I (advertising company) represent and warrant that the advertisement, articles, content, text, images, pictures and/or logos that I am sending to E&M Consulting, Inc. and/ or E&M Management, LLC (E&M) are registered trademarks of my company, and that I am not infringing on any other person s copyright, trademarks, rights of literary property, intellectual property, nor do they violate the rights of privacy of, or libel other persons. If I am placing/listing subdivisions/developments I also represent and warrant that I or my Company own, develop, or represent lots for sale in the development(s)/subdivisions. I agree to indemnify and hold harmless E&M against any claims, judgments, court costs, attorney s fees and other expenses arising from any alleged or actual breach of these warranties. All advertisers will be sent one proof of their advertisement. All changes on the proof will be final and if the proof copy is resubmitted by fax or mail after the deadline given, the proof changes will not be guaranteed. Proof copies are for error corrections only. Payment is required in advance to guarantee space on this publication. If payment by credit card, I authorize E&M to charge the credit card provided for full payment of all advertisements and listings placed with E&M. Issues of this publication may be archived online indefinitely. The publication sponsor determines the time each publication is archived. Contact E&M to have your ad taken down or revised for a fee. COntACt PErSOn: AddrESS: PH #: FAx #: ad/billing instructions SIgnAtUrE: PaYment information BIllIng AddrESS: date: (most other cards accepted) name AS It APPEArS On CArd: ZIP COdE: SECUrItY COdE: CArd number: professional sales marketing advertising SIgnAtUrE FOr CArd PAYMEnt: ExP. date: Terms Net 30 days, unless otherwise specified. A finance charge of 1 1/2% per month (18% annum) will be added to all amounts over 30 days. a $40 ProCessinG CharGe applies to all international CheCks.
7 AD MATERIAL CALENDAR AD RATES Advertising Specs TWO-PAGE SPREAD FULL PAGE (2 x Full Page) Trim: 11 x 17 Margin: 10.5 x 16.5 Bleed: x Trim: x Margin: 8 x 10.5 Bleed: 8.75 x HALF PAGE HALF PAGE THIRD PAGE THIRD PAGE Vertical: 3.5 x Horizontal: 7.75 x 5 Vertical: 2.5 x 10.5 Horizontal: 7.75 x QUARTER PAGE SIXTH PAGE EIGHTH PAGE MAGAZINE SIZE Vertical: 3.75 x 5 Vertical: 2.25 x 5 Horizontal: x Horizontal: 3.5 x 2.5 BUSINESS CARD Trim Size x Safe Zone 1/4 on all sides Bleed Size 1/8 on all sides Binding Saddle Stitch Horizontal: 3.5 x 2 Note: Text placed outside the safe area of any Full Page ad may be cut off. Please keep text inside the safe area. Additional sizes may be available for this publication. Please contact an E&M representative for more spec information. FORWARD MAGAZINE MEDIA KIT
8 AD MATERIAL CALENDAR AD RATES Advertising Submissions IDEAS FOR ITEMS THAT ASSIST IN CREATING YOUR AD 2-3 business cards (no staples please) Original photos (printed images may create poor quality images) Camera ready art Clean logos, preferred. If not, please send (business cards/ letterhead/etc.) Colors you d like in your ad or logo (Pantone # s if available) Any ideas & sketches for layout, etc. Computer files containing artwork, logos, etc. (see page 7 for file size and specifications) Development plats Link to company website Past ads SENDING YOUR COMPUTER FILES VIA MAIL OR ? We prefer Adobe Illustrator, Photoshop or InDesign files We can work with Microsoft Word and PDF files We welcome Stuffed or compressed files if needed TIF, EPS, or JPEG formats for photos/images Mac or PC files are acceptable CDs or flash drives can be mailed in FOR MORE INFORMATION Rob Schmidt, Magazine Sales Associate / fax rob@emconsultinginc.com TO SUBMIT ARTWORK Carrie Billig, Graphics Department fax artwork@emconsultinginc.com E&M ADDRESS 1107 Hazeltine Boulevard, Suite #350 Chaska, MN fax Advertising Partners (partial list) Air Ace Charter Alaskan Air Cargo American Airlines Benesch Cargowise Freight Force Hawaiian Air Cargo JetBlue Northern Air Cargo Riege Software International Roanoke Trade Southwest Cargo Sterling Transportation Tailwind International FORWARD MAGAZINE MEDIA KIT
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