420 ON THE BLOCK & WORLD CANNABIS WEEK

Transcription

1 420 ON THE BLOCK & WORLD CANNABIS WEEK YOU RE JOURNEY AWAITS YOU IN THE THE FOX STREET COMPOUND

2 420 On The Block is a 3-day music festival and block party Friday, April 20th to Sunday, April 22nd, celebrating Colorado s modern cannabis culture. The fest will be held at Fox Street Compound, Denver s only independent nonprofit resource and event center. In its second year, 420 On The Block expanded from a single-day event to a weekend-long, mile high experience featuring two outdoor stages, a diverse music lineup, live art, cannabis-related activism and education. Tickets start at $25 per day, and is limited to 21+ years of age. APRIL DENVER, COLORADO

3 At the entrance to 420 On the Block is a free 420 Bazaar sponsored by World Cannabis Week. The vendor village showcases what s new in the cannabis product world, CBD retailers are showcasing the latest non-high psychotropic, industrial hemp-derived products, food trucks and carnival-style games with the 420 Challenge, with chances to win cash prizes and merchandise. The 420 Bazaar is a free event, and is limited to 21+ years of age. SPONSORSHIP PACKAGES APRIL DENVER, COLORADO

4 D E M O G R A P H I C S In 2017 Attendees are highly educated, active professionals with a disposable income who are 3,000 paid tickets to 420 On The Block self-proclaimed music nerds" and enjoy discovering new hot favorites and feeling the 14,520 free tickets registered to the 420 Bazaar 94% said they'll be back in 2018! vibe of the classics is expected to bring attendees for 3days of music, magic, games, vendors and fun Gender: 42 % Female, 58% Male Age: 65% ages (21-35), 35% ages (35-65) entertainment. Salary: (40% $60k+, 60% $90k+) Sponsors have exclusive access to a captive Education: Over 90% are college graduates audience of growing consumers.

5 M A R K E T I N G Press Coverage: Total Marketing Reach: Over 900K Reach through Facebook: 600K+ Denver Westword, 303 Magazine, 5280, Reach through Over 100K+ Dining Out, Culture Magazine, Leafly, Total Instagram Shares: Thrillist, Thirst Colorado, Denverite, local blogs

6 L E V E L S Elite Sponsorship - $25,000 Acquire Customers ACTIVATION SPACE Premium covered interior activation space 15x30 ft. bay *Sponsor activation not included but available for an additional expense* Premium tented exterior 10x10 ft. space within 420 Bazaar entry and exit point for this 3 day festival EXPOSURE Custom activation plan curated by event professionals Inclusion in pre, during and post event digital advertising ( $30k value) Logo inclusion on print advertisements distributed throughout town by street teams Sponsor highlight in multiple e-blasts to over 100,000 customers of partner level sponsors (invaluable) Social media cross promotion: Facebook, Twitter, Instagram (Event + Partner Promotions include a 125k+ reach) Sponsor brand representation on main stage or 2nd stage take over Logo inclusion on stage digital displays INCLUSION IN A CINEBODY CROWD SOURCED VIDEO CAMPAIGN view CASE STUDY ACCESS 6 X All access VIP credentials 20 X 3-day GA passes to distribute as you see fit 4 X All access staff credentials and preferred load in / load out + $10,000 add-on per Selected After Party THE FUTURE First right of refusal on 2019 sponsorship opportunities through 11/20/2019 *Swag and promotions on site to be approved by 420 OTB representatives

7 L E V E L S Premium Sponsorship - $15,000 Retain Customers ACTIVATION SPACE Premium covered interior activation space 15x30 ft. bay *Sponsor activation not included but available for an additional expense* Premium tented exterior 10x10 ft. space within 420 Bazaar entry and exit point for this 3 day festival EXPOSURE Logo inclusion on print advertisements distributed throughout town by street teams Social media cross promotion: Facebook, Twitter, Instagram (Event + Partner Promotions include a 125k+ reach) Logo inclusion on stage digital displays INCLUSION IN A CINEBODY CROWD SOURCED VIDEO CAMPAIGN ACCESS 2 X All access VIP credentials 8 X 3-day GA passes to distribute as you see fit 4 X All access staff credentials and preferred load in / load out THE FUTURE First right of refusal on 2019 sponsorship opportunities through 11/20/ $10,000 add-on per Selected After Party *Swag and promotions on site to be approved by 420 OTB representatives

8 L E V E L S Standard Sponsorship - $5,000 Grow Customers ACTIVATION SPACE Premium covered interior activation space 10x20 ft. bay *Sponsor activation not included but available for an additional expense* EXPOSURE Social media cross promotion: Facebook, Twitter, Instagram (Event + Partner Promotions include a 125k+ reach) Logo inclusion on stage digital displays ACCESS 4 X 3-day GA passes to distribute as you see fit 4 X All access staff credentials and preferred load in / load out THE FUTURE First right of refusal on 2019 sponsorship opportunities through 11/20/ $10,000 add-on per Selected After Party *Swag and promotions on site to be approved by 420 OTB representatives

9 Contact: IN THE THE FOX STREET COMPOUND Danny Schaefer info@worldcannabisweek.com Matt Roland info@worldcannabisweek.com Fly High With Us.