SAN DIEGO. Results Event Summary MARCH 4-5, 2017 SAN DIEGO CONVENTION CENTER

Transcription

1 SAN DIEGO, 2017 SAN DIEGO CONVENTION CENTER Results Event Summary 1000Tips BROADCAST SPONSOR: OFFICIAL MAGAZINE SPONSOR: PRODUCED BY: FIND US: /TravAdventure

2 2017 San Diego Travel & Adventure Show Event Summary Attendance Summary Event Summary: San Diego, CA - Travel & Adventure Show Date: March 4-5, 2017 Venue: Location: 111 W Harbor Drive San Diego, CA Halls: A 87,304 nsq. ft. Total Attendance: 15,302 14,648 Travel Trade: 1,563 1,491 Travel Agents: Press: Attendee Gender Household Income (HHI) 67% Earn Over $100,000 (5% Increase Over 2016) <$50k $50k - $75k $75k - $100k $100k - $150k $150k+ 55% 45% 6% 11% 16% 34% 33% Women Men Attendee Age Travel Expenditure % Spend Over $5,000 on Travel % 30% 25% 25% 20% 20% 15% 10% 15% 10% 5% 5% <$2,000 $2k - $2.5k $2.5k - 5k $5k - $10k $10k+ FOR INFORMATION ON EXHIBITING: x100 sales@travelshows.com TRAVELSHOWS.COM

3 Headline Speakers / Stages In 2017, the San Diego Travel & Adventure Show provided updated content, a new speaker lineup, and more actionable advice for attendees. At the Travel Theater, celebrity travel experts Phil Keoghan, Peter Greenberg, Patricia Schultz, and Johnny Jet covered 2017 travel trends, booking tips and tricks, as well as inspiration for the 700 seat theater s audience. At the Destination Theater, attendees received destination-specific advice during 9 intimate thirty-minute workshops. In addition to the Destination Theater, the Savvy Traveler Theater provided travel advice ranging from packing and technology tips, to maximizing reward and credit card points. From a cultural perspective, attendees were able to get a hands-on taste for exotic destinations at the Taste of Travel Theater, which featured local chefs from the metro area on hand to provide cooking demonstrations and samples of cultural cuisines. Opposite the Taste of Travel Theater was the Global Beats Stage, which featured 21 dance performances representing countries from around the globe. Keynote Speakers Included: Phil Keoghan Host/Co-Executive Producer, The Amazing Race & Author, No Opportunity Wasted Jack Maxwell Host of Booze Traveler on Travel Channel In addition to meeting with our vendors, attendees engaged in activities such as: + Camel Rides + Segway Rides + World Photo Booth + Travel Theater + Destination Theater + Savvy Traveler Theater + Taste of Travel Theater + Global Beats Theater Patricia Schultz Best-selling Author, 1,000 Places to See Before You Die and 1,000 Places to See in the USA & Canada Before You Die Peter Greenberg Emmy Award-Winning Investigative Reporter and Producer and CBS News Travel Editor Johnny Jet Editor-In-Chief, JohnnyJet.com FOR INFORMATION ON EXHIBITING: x100 sales@travelshows.com TRAVELSHOWS.COM

4 Promotion Summary In 2017, a multi-faceted, proven marketing campaign was utilized to ensure that the optimal demographic was reached in San Diego and the surrounding areas. All together, the campaign generated over 31.4 million impressions. Broadcast Television: For the fourth year in a row, the San Diego Event s Official Broadcast Partner was NBC. This two-week campaign generated about 6.4 million impressions, while secondary buy FOX produced an additional 7 million impressions. Radio: The Travel & Adventure Show was able to secure partnerships with Channel 93.3, Star 94.1, Jam n and Radio Latina to promote the show and ticket giveaways in the days and weeks leading up to the event. Newspaper: With a three page spread in the February issue of San Diego Magazine, as well as multiple ads in the Sunday and Friday editions of UT San Diego, the Travel & Adventure Show was advertised in two of the top local publications in the area. ART ST S TO M OW ORR STARTS TOMORROW!! Before They Went There They Came Here FIND YOUR NEXT VACATION! Plus... Discover Over 150+ Destinations and Explore Thousands of Vacation Options Thousands of Destinations Dozens of Travel Seminars Hundreds of Destination Experts Culinary Demos $11 ONLINE * Find Your Next Vacation At The Travel & Adventure Show Use Promo Code: UT303 Use promo code UT303 and you ll pay only $11. Regularly priced tickets are $15. Patricia Schultz Jack Maxwell Phil Keoghan Peter Greenberg Children 16 & UNDER FREE. All children under 16 need to be accompanied by a parent/guardian at all times. One coupon per person per day. Cannot be combined with any other offer. Photocopies accepted. *Regular $15 Admission Note: Only cash is accepted on-site. Registration required for all show activities. MEDIA SUPPORTER: 1000Tips Johnny Jet Find Your Next Vacation At The San Diego Travel & Adventure Show Win Prizes Show Only Travel Deals Hands on Activities and more... + Find thousands of travel options + Visit hundreds of exhibits Copyright Unicomm, LLC. All Rights Reserved + Speak directly to destination experts + Attend over 50 seminar programs featuring + Find thousands of travel options + Visit hundreds of exhibits + Speak directly to destination experts + Over 50 seminar programs featuring travel experts + Exclusive travel deals + See culinary demonstrations Host, The Amazing Race Jack Maxwell Host of Booze Traveler on Travel Channel BROADCAST SPONSOR: OFFICIAL MAGAZINE SPONSOR: 1000Tips Plus: Thousands of Vacation Options Show Activites Culinary Demos & More... * Use Promo Code: UTSD303 *Regular $15 Admission Note: Only cash is accepted on-site. Use promo code UTSD303 and you ll pay only $11. Regularly priced tickets are $15. Children 16 & UNDER FREE. All children under 16 need to be accompanied by a parent/guardian at all times. One coupon per person per day. Cannot be combined with any other offer. Photocopies accepted. Registration required for all show activities. KIDS 16 AND UNDER FREE! Use Promo Code: UT226 *Regular $15 Admission Note: Only cash is accepted on-site. Patricia Schultz Jack Maxwell Phil Keoghan $11 ONLINE * Copyright Unicomm, LLC. All Rights Reserved $11 ONLINE travel experts + Find exclusive travel deals S U N D AY / 11: 0 0 A M - 4 : 0 0 PM MEDIA SUPPORTER: + See culinary demonstrations S AT UR DAY / 10 : 0 0 A M - 5: 0 0 PM FIND YOUR NEXT VACATION! Phil Keoghan Peter Greenberg Johnny Jet MEDIA SUPPORTER: Use promo code UT226 and you ll pay only $11. Regularly priced tickets are $15. Children 16 & UNDER FREE. All children under 16 need to be accompanied by a parent/guardian at all times. One coupon per person per day. Cannot be combined with any other offer. Photocopies accepted. Registration required for all show activities. Use Promo Code: SDMAG Peter Greenberg CBS News Travel Editor Phil Keoghan Host, The Amazing Race *Regular $15 Admission Note: Only cash is accepted on-site. Use promo code SDMAG and you ll pay only $11. Regularly priced tickets are $15. Children 16 & UNDER FREE. All children under 16 need to be accompanied by a parent/guardian at all times. One coupon per person per day. Cannot be combined with any other offer. Photocopies accepted. Registration required for all show activities. Jack Maxwell Host of Booze Traveler on Travel Channel SUPPORTING SPONSOR: Tips Outdoor: 5 billboards strategically located on all major highways surrounding the San Diego metro area resulting in over 5.2 million impressions. Digital Campaign: With the help of media partners NBC, FOX, San Diego Magazine, Sandiegoville.com, Where2Eat.com, Yelp, and more, the San Diego Travel & Adventure Show benefited from tens of millions of digital impressions across multiple devices. This ultra-targeted campaign put digital ads and news stories in front of recipients on their cell phones, computers and tablets, promoting speakers, exhibitors, sponsors and more. Media Coverage: In the weeks leading up to the event and in the days before, PR efforts yielded TV segments, print and online features, radio interviews and segments, and Friday morning Media Morning segments with FOX, San Diego 6, and CBS. FOR INFORMATION ON EXHIBITING: x100 sales@travelshows.com TR AV E LS HOWS.COM

5 Promotion Summary Continued FACEBOOK: Within two week leading up to, and including, the San Diego event, The Travel & Adventure Show Facebook advertising campaign targeted San Diego travelers, promoting event speakers, sponsors and exhibitors. These posts reached 220,500 users, while creating 274,130 unique Impressions and engaging 3,731 users drawing more attention to the event. TWITTER: By engaging celebrity speakers, local and national bloggers and industry created 37.1K impressions. The San Diego hashtag, #SanDiegoTravelShow, was used in over 150 posts by over 100 users, reaching over 350,000 people and created over 550,000 impressions INSTAGRAM: The #SanDiegoTravelShow reached over 115,000 San Diego area Instagram users and created over 200,000 impressions. #SanDiegoTravelShow was used in over 100 posts throughout the two weeks by San Diego Travel & Adventure Show attendees, resulting in over 2000 likes/ video views and over 200 comments. The Travel & Adventure Show is a fantastic incorporation of countries all around the world and offered phenomenal travel ideas. - Natalia Gonzalez Great show! I got lots of information for my upcoming travels. You should come out so you can get informed about the trips you may be planning to take. - Melissa Mattern We loved the very informative speakers especially the practical tips. And how welcoming and willing all the vendors were to talk to us as family travelers. - Magaly Lee Great place to get inspiration for your next trip. - Anna Chew FOR INFORMATION ON EXHIBITING: x100 sales@travelshows.com TRAVELSHOWS.COM

6 Join Us Next Year In These Markets SAN DIEGO JANUARY 13-14, 2018 WASHINGTON D.C. JANUARY 20-21, 2018 CHICAGO FEBRUARY 10-11, 2018 INTERESTED IN EXHIBITING/SPONSORING: P: E: PRODUCED BY: 1000 Travel Tips.com SF/BAY AREA FEBRUARY 17-18, 2018 LOS ANGELES FEBRUARY 24-25, 2018 PHILADELPHIA MARCH 10-11, 2018 DALLAS MARCH 17-18, 2018 DENVER MARCH 24-25, 2018 FIND US: /TravAdventure