MEDIA KIT. Tune in to the new sound of advertising

Transcription

1 MEDIA KIT Tune in to the new sound of advertising

2 about us Radio Suno 91.7 FM (Malayalam) and Radio Olive FM (Hindi) becomes a part of history of the State of Qatar by being the first two private Asian FM channels to be aired from Qatar, catering to about 68% of the country s population covering the expats population from India, Pakistan, Nepal, Bangladesh, Srilanka and a part of local Qatari citizens who understands Hindi. It will be the No. 1 radio station of Qatar in terms of focused reach to the Asian population gathering around more than 1.6 million listeners. With contemporary popular music playing 24x7 along with RJs(Radio Jockeys) providing interesting general information, it generates audiences in the age groups. The station is available in whole of Qatar making it the perfect launch-pad for nationwide radio ad campaigns. QATAR IN TERMS OF FOCUSED REACH TO THE ASIAN POPULATION MORE THAN 1.6 MILLION LISTENERS

3 why us? TARGETING Radio s diversity of programming affords advertisers niche channels to zero in on narrow target groups. Formats allow advertisers to speak selectively to consumers they want to reach. Local/regional structure means brands can focus on key marketing areas. IMMEDIACY Radio Suno 91.7 FM & Radio Olive FM is on 24/7, reaching over 68% of people age 12 and older every week/ month & year. Consumers vary in their stages of the purchase cycle on-going Radio ads allow your product or brand to be front and center when people are ready to buy, even during off seasons. Radio reaches consumers close to the time and location of purchase, whether they re in-store or online shoppers. Reach listeners in-car when they re driving to stores, restaurants, etc.

4 ENGAGING UBIQUITY Radio is a mobile medium, reaching people at home, at work, at play, in cars. It s a companion and an advertising force that accompanies advertisers customers wherever they go Listeners feel an emotional connection with their preferred Radio stations. Passive forms of advertising merely list merchandise or tell where a product is available, radio is an active medium capable of stirring emotion, creating demand and selling products and services. Radio is a call-to-action medium. LOYALTY Radio continues to be perceived as central to people s lives Listeners tend to listen popular radio stations and are extremely loyal to their favorites Radio Jockeys. Research shows that Radio listeners have a low level of ad avoidance, staying tuned in through commercial breaks. A brand that is big in Radio can create a disproportionately large share of mind for itself

5 INTIMACY Approximately 1/3 of TV time is devoted to commercials, about 2/3 of newspapers are comprised of ad copy, and Internet users are now subjected to a barrage of advertising. With an average of 10 commercial minutes per hour (about 1/5 of each hour), Radio affords an uncluttered environment for advertisers. Radio ads are always forefront for the listener s attention ads aren t surrounded by competitors spots or buried in the back pages. SYNERGY Radio has a multiplier effect on other media. Audio-only medium stimulates a different part of the brain than video, print, online images. Adding Radio increases recall of TV, newspaper, Internet ads. Radio is proven to drive consumers to advertisers web sites. FREQUENCY Consumers need to be exposed to ad messages multiple times before they begin to respond. Radio s relatively low cost in relation to other media allows advertisers to use multiple stations to reach their targets and build frequency levels for maximum impact.

6 CREATIVE FLEXIBILITY Radio stars in the theater of the mind, stimulates emotion-filled images within the listener s own mind voices, music, sound effects, recall of video images. No matter how small or large the advertiser, Radio allows creativity to brand and create a unique identity that consumers will remember. Affordable production allows tailoring ads for compatibility to various formats, increasing appeal to listeners. Radio advertisers can adapt quickly to changes in their own situations and marketplace to make sure their budget is effectively utilized. COST EFFECTIVENESS Radio production costs less than TV, print. Radio is less expensive to buy than most major media, allowing advertisers to afford maximum reach and effective frequency.

7 HOW OUR 3 O S WILL ASSIST YOUR BRAND ON-AIR WHAT ARE OUR THREE 'O'S? ON GROUND ONLINE

8 ON-AIR Radio Commercials (The primary form of radio advertising!) Pre-defined time slots offered by Radio Stations for brands to promote themselves. These are the primary advertising elements radio offers, the oldest in the game. Commercial times are further classified on the following basis: Prime Time: 5am 10am 12pm 3pm 5pm - 9pm Non-Prime Time: 10am - 12pm 3pm - 5pm 9pm to 11pm 11pm-4am Spots can be utilized specifically mentioning brand name and any updates/information that your products needs to convey to the 68% of Asian population.

9 RJ (Radio Jockey) mentions (Get RJ s talking about your brand!) Popular RJ s can be rewarding influencers for your brand because of their huge fan following. The approaches differ, accordingly the content and the type of audience. Consider the required location, your preferred station among the two(preferably both as it covers the entire diaspora) and most importantly target group. They generally follow what the RJ certifies

10 Sponsorship Tags (Build your brand identity through on-air Sponsorship!) Radio sponsorships generate brand awareness through association with a radio station s programmes. A strong positive association is built in the listener s mind, between the brand name and the attributes of the sponsored programme. BRAND IDENTITY THROUGH ON-AIR STRONG POSITIVE IDENTITY

11 Contests (Engage the audience with interesting contests!) The radio station talks about the advertiser and asks questions giving the listeners a chance to win related prize provided by the advertiser. It is often the only way an advertiser can have access to the much coveted presenter live reads. Roadblock (Your brand, your time frame. Exclusively!) Acquire undivided attention by consuming all available ad spots within a time frame. Here your brand constantly keeps tapping the listeners mind to instil his top of mind awareness.

12 ONLINE We will brand the customer through all our social media platforms, which are primarily Facebook, Instagram, Whatsapp, Twitter, Tunein, Our Website, Snapchat & blogs ON-GROUND (OUTDOOR BROADCAST) Here the radio station s presenter and its team broadcasts off-site as per the advertisers desired venue. This is a premium innovation but it s worth the cost to drive maximum listeners attention to your brand and create footfall at the venue.

13 Specific Time Rates - 30 Sec for Each chanel Rates Prime Time 5am - 10am 12pm - 3pm 5pm - 9pm 300 QR Non-Prime Time 10am - 12pm 3pm - 5pm 9pm - 11pm 11pm - 4am 240 QR Ad Rates (in seconds) Each chanel In seconds 10 Sec 15 Sec 20 Sec 30 Sec 35 Sec 40 Sec 45 Sec 50 Sec 55 Sec 60 Sec Prime Time Rate 100 QR 150 QR 200 QR 300 QR 350 QR 400 QR 450 QR 500 QR 550 QR 600 QR Non-Prime Time 80 QR 120 QR 160 QR 240 QR 280 QR 320 QR 360 QR 400 QR 440 QR 480 QR Live Appearances Sponsorship RJ Mentions 1,500 QR Branding 10,000 QR Sponsorship Tags 1,000 QR Sponsored by 3,000 QR Contests 2,500 QR Powered by 2,500 QR Roadblock (as per your budget) Associated by 2,500 QR Roadshow (with celebrities) (as per your budget) Live OB 10,000 QR Live Link 2,500 QR * The rates mentioned above are per channel.

14 CAMPAIGN PLANNING Media Planning Help Based on your objectives,target audience and budget our experts will help you book Ads in the right radio stations at the right right times at the right cost. Ad Frequency You need to play your Ad s atleast 5 times daily. Tracking a Campaign We share with you a log report to help you enable trace your Ad. Minimum Ad Length & Campaign Duration Minimum Ad length has to be 10-seconds and campaign duration should be atleast 1 week. Booking Deadline Make sure to book your ads at least 2 days prior to the release date. Final Proof of Execution A Broadcast Certification AD CREATIVE DEVELOPMENT Recording A Jingle If your bill amounts to QR 40,000 & above get complimentary ad recording services with two edits, free of cost! Play more than 1 Creative Simply let us know you need to rotate your ad creative playlist and we would do the rest. Edits to Ad Creatives Once your ad creative is ready we share it with you for approval you can have maximum of 2 edits on per Ad creative. Providing Ad Creative You can submit your radio jingle or voice over ads in MP3 or WAV format at our website or mail it to our executives. Cost of a Jingle/ Voice-Over Ad You only need to pay QR. 2500/- for Jingle or Voice-Over ad. Advance Payment Pay an advance of QR 2500/- while jingle creation and the rest when confirming the campaign. Terms & Conditions: 1. On confirmation for broadcasting 50% payment must be paid in advance and the balance before airing or as agreed. Cash or Payees Account cheques will be paid in favour of Radio Olive / Suno FM, State of Qatar. 2. The Advertiser must hand over the advertisement materials at least 48 hours from the date of broadcasting to Radio Olive / Radio Suno, State of Qatar. If the production of advertisement is done by Radio Olive / Radio Suno, 72 hours time is required for the production before airing the commercial. 3. Radio Olive / Radio Suno reserve the right to change the timings and/or cancel the programs/advertisements without assigning any reason thereof. 4. Radio Olive / Radio Suno reserves the right to withhold, delete part/parts or cancel any advertisements, programs, advertisement materials, scripts, etc. for broadcasting if such items are found against the policy of our organizations and are detrimental to the reputation or interest or any concerned party. 5. The advertiser herby agrees fully that scripts, matters content in the program, advertisement materials for broadcasting do not contain any insult that hurts the sensibilities of any particular reasons, institutions, religions, communities, castes, areas or countries or its people and submit a certificate to that effect with each tape. Notwithstanding such certificates, the advertiser or their agents shall be solely responsible for any litigations arising out of it. 6. Any dispute on any payments or other business related issues will be dealt as per Qatar law in the State of Qatar. 7. Radio Olive / Radio Suno will not carry any commercial related to Alcoholic Drinks/Cigarettes or those products which cause health hazards.

15 BUT MORE THAN ANYTHING, PLAYED AND MIXED WITH PASSION! Stay Tuned...