Effective Marketing Partnerships For Collaborative Promotions

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Walter Butler
5 years ago
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1 Effective Marketing Partnerships For Collaborative Promotions Justin Belleme Founder, Director of Strategy

2 Outline: Why Care About Partnerships Why Marketing Partnerships Types of Effective Partnerships Common Goals and Outcomes Examples and Case Studies

3 Reaching new people & building trust is challenging & takes time Why Marketing Partnerships? Marketing Partnerships can be one of the most effective ways to reach new potential customers. Communicating with an existing audience is always easier That s why: < $ < Social < $ < Most Other Marketing Big brands use celebrities and corporate sponsorships + partners Thinking creatively about partnerships = big wins for local businesses Some types of partnerships are free or very low cost Partnerships can be low risk, high reward when done well

4 Reaching A Partner s FB Fans

5 Who Could I Partner With? Coordinate with industry peers Work with peer groups such as associations Engage in reciprocal marketing efforts with related companies Work with influencers or niche / local celebrities Work with affiliates and commissioned partners Come up with mutually beneficial partnerships with non-profit

6 What is an Influencer? A thought leader, typically with a focused content topic Typically use online channels to build and talk to their audience Almost always strong on social media and blogging Often also use YouTube and/or Podcasting to communicate Influencers range in popularity from < 1000 to millions of followers If your company is looking to communicate with a niche national audience then there is most certainly one or more influencers you could be working with. There are also local influencers as well, Ashvegas would be a local example.

7 Local Influencer Example

8 Pro Tip: Strength in Numbers Marketing partnerships take time to establish and execute Look for opportunities to work with more than two partners at a time in order to amplify the effect Putting your event in the role of creating the campaign and coordinating it will lead to more control over the outcome Also look for beneficial partnerships where you can participate in a more passive way and go along for the ride too

9 Pro Tip: Strength in Numbers - 2 With partnerships its all about executing the plan. It s easy to focus too much on the plan but fall short on following through. You must remind partners to do their part because it s easy to lose momentum over time.

10 Common Outcomes from Partnerships Marketing partnerships don t always have to lead directly to sales in order to be highly effective. Build your list Grow your event awareness to new audiences Expand your reach around specific event promotions

11 Types of Partnerships Online sweepstakes w/ partner supported prize packages Partner discount codes: Network or media partnerships Basic cross promotions: I ll promote your event if you promote mine Affiliate relationships with peers, influencers or other partners Virtual online events, webinars, or summits Collaborative content creation: Partner supported e-books or blogs

12 Pro Tip: Partner Promoted Posts Being an effective Facebook marketer is about more than just knowing how to grow and engage your own audience. Through partnerships you can reach new organic and paid audiences through sponsoring posts on partner pages. Reaching an existing Facebook audience is affordable The audience has an affinity to the partner brand, organization, or event The partner s posts will resonate more than your own targeted posts Campaigns with multiple partners will generate audience overlap and lead to buzz

13 Case Studies and Examples Event Marketing w/ Network, Media and VIP Partners Partner Supported Cruise Giveaway Contest

14 Case Studies and Examples

15 By the Numbers Cruise Contest: 20,000 landing page views 9,900 entries with addresses Nearly 500,000 contest impressions on Facebook 10 full cruise tickets sold to contest entrants

16 Questions Additional Questions:

21 Exclusive Tips for Maximizing the ROI in Facebook Competitions

21 Exclusive Tips for Maximizing the ROI in Facebook Competitions Introduction There is typically a significant cost to using an application for running a competition. Paying for the application You will