How To Distribute Your PSA
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- Job Manning
- 6 years ago
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1 How To Distribute Your PSA
2 Overall Campaign Plan
3 Select a Distributor Get a written proposal Years in business Clientele Targeting all media Packaging procedures Promotional tactics Cost estimate
4 Media Plan Create a budget Include most important media TV According to value generated Reaching primary audiences Previous usage Broadcast and cable?
5 Broadcast TV Networks Broadcast networks Cable networks Promotional tactics Local stations Quantity Geographic coverage
6 Broadcast TV Promotion Post on NAB Spot Center Post on PSA Digital Storyboard/newsletter Blast s Network outreach
7 Broadcast TV Digital distribution/push tactic Via Extreme Reach Sent to the cloud Sigma encoded digital files Storyboard/newsletter in.pdf format Traffic instructions
8 Broadcast TV Digital distribution/pull tactic Via PSA Digital platform View the PSAs Download broadcast quality spots Campaign/client background
9 Cable TV CablePAK Shared reel distribution model Distributed in spring and fall Includes newsletter/storyboards Very cost effective Excellent ROI
10 Radio Conventional hard copy model Flex mailer packaging concept Distributed to 3,500 stations 50 national networks Target by audience Nielsen and BRC evaluated data
11 Outdoor Very unique medium Distribution is budget-driven Can target by audience/market Reaches people where they work/live/play Photos for proof-of-performance Complete evaluation
12 Place-based media Retail stores/shopping centers
13 Place-based media Retail stores/shopping centers Sports stadiums
14 Place-based media Retail stores/shopping centers Sports stadiums Parking lots
15 Place-based media Retail stores/shopping centers Sports stadiums Parking lots Airports
16 Place-based media Retail stores/shopping centers Sports stadiums Parking lots Airports Gas pumps
17 Place-based media Retail stores/shopping centers Sports stadiums Parking lots Airports Gas pumps Schools
18 Place-based media Retail stores/shopping centers Sports stadiums Parking lots Airports Gas pumps Schools Physicians offices
19 Place-based media Retail stores/shopping centers Sports stadiums Parking lots Airports Gas pumps Schools Physicians offices Transit stops/vehicles
20 Place-based media Retail stores/shopping centers Sports stadiums Parking lots Airports Gas pumps Schools Physicians offices Transit stops/vehicles Roads/highways
21 Reaching minorities African-Americans TV networks Radio (urban/jazz formats) Inner city outdoor
22 Reaching minorities Hispanics TV networks Local stations Radio (Spanish format) Inner city outdoor
23 Internet Banner ads You Tube Custom apps
24 Mobile platforms Custom cell phone app Wrote/produced radio PSAs Distributed to stations in wildfire areas Acted as liaison between CTIA and Red Cross Evaluated campaign impact
25 Distribution reports Posted to client portal Click on Distribution Report Click on state to review detailed lists Export to Excel for customization
26 Engage local partners Share media/distribution plan Do an engagement Webinar Possibly tag TV PSAs Develop feedback mechanism
27 The take-away Select your distributor Create a media plan Be audience inclusive Engage your local partners
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