The Benefits of Membership

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Bathsheba Johns
5 years ago
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1 The Benefits of Membership

2 PDF of slides Watch for an following today s webinar with a link to download

I didn't think I would learn much as I'm familiar with RAB, but learned several new tools to use. Some definite areas of interest and new information not known before.

3 I didn't think I would learn much as I'm familiar with RAB, but learned several new tools to use. Some definite areas of interest and new information not known before. Lots of great stuff I never knew was available. I have been a member for over 5 years. Very valuable info brought to my attention that will help in prospecting and maintaining business. I need to follow up and get sellers to use! Sales Manager I used the information that I learned immediately and at home last night to prepare for a meeting I have today with a newspaper advertiser. I have the goods to rock their world. 100% Agree or Strongly Agree the webinar was worth their time and energy.

4 I didn't think I would learn much as I'm familiar with RAB, but learned several new tools to use. Some definite areas of interest and new information not known before. Lots of great stuff I never knew was available. I have been a member for over 5 years. Very valuable info brought to my attention that will help in prospecting and maintaining business. I need to follow up and get sellers to use! Sales Manager I used the information that I learned immediately and at home last night to prepare for a meeting I have today with a newspaper advertiser. I have the goods to rock their world. 100% Agree or Strongly Agree the webinar was worth their time and energy.

5 I didn't think I would learn much as I'm familiar with RAB, but learned several new tools to use. Some definite areas of interest and new information not known before. Lots of great stuff I never knew was available. I have been a member for over 5 years. Very valuable info brought to my attention that will help in prospecting and maintaining business. I need to follow up and get sellers to use! Sales Manager I used the information that I learned immediately and at home last night to prepare for a meeting I have today with a newspaper advertiser. I have the goods to rock their world. 100% Agree or Strongly Agree the webinar was worth their time and energy.

6 What We ll Cover The Pitch 3. Radio Sales Today 4. RAB.com 5. Member Response

7 What We ll Cover The Pitch 3. Radio Sales Today 4. RAB.com 5. Member Response

12 National Marketing Radio Show Radio Mercury Awards Software tools Account Manager (CRM) ezauction PROposal Assistant Professional Development Online courses & certification Webinars In-person workshops

14 What We ll Cover The Pitch 3. Radio Sales Today 4. RAB.com 5. Member Response

This presentation was created on a blank, basic PowerPoint template to allow you the ability to add graphics and branding (logos) for your station(s).

18 This presentation was created on a blank, basic PowerPoint template to allow you the ability to add graphics and branding (logos) for your station(s). You will also note that throughout, we indicate (insert advertiser here) or identify an advertiser as Advertiser X please replace those with the name of the advertiser you are pitching. In addition, we refer to your station(s) as Radio Station please fill in your call letters or station ID. Please delete this slide prior to your presentation. Need assistance? View in slide show mode and click on the ask rab logo.

19 Presented by: Insert your name and title Leveraging Radio and (insert station name) for (an Urgent Care Advertiser) (Insert date of meeting) INSERT RADIO STATION LOGO(S)

20 Agenda Why radio Insight based ideas for insert advertiser

21 Weekly Reach Radio Reaches 82% Adults 18+ who visited a doctor in the past year. Source: 2013 Doublebase GfK MRI weighted to Population (000) - Base: All

22 Weekly Reach Radio Reaches 84% Adults 18+ who discussed Healthcare ads with a friend or relative. Source: 2013 Doublebase GfK MRI weighted to Population (000) - Base: All

23 Radio Dominates Among Urgent Care Patients Patients who have visited an urgent care facility in the past two years spend more time with radio than with any other medium. Source: The Media Audit Multi-Market Report 2011

24 Why YOUR Radio Station Insert key facts as to why your radio station is the right medium for the Advertiser.

25 Leveraging Radio for (insert urgent care advertiser)

26 Idea: Inside Advertiser X Radio station and Advertiser X partner to create a multiplatform, documentary vignette series that brings to life the inner workings of the urgent care facility.

27 Inside Advertiser X How it works: Radio station will follow the real-life doctors and nurses of Advertiser X as they care for patients brought to Advertiser X for care. The series will be taped for audio and video at various Advertiser X locations in the market and capture the lives of the medical personnel as they explain patient injuries, conditions and the treatment being provided.

28 Inside Advertiser X Radio station crew will visit Advertiser X for one week conducting interviews with doctors, staff and patients (those who opt-in). Interviews will focus on a myriad of newsworthy and consumer interest stories such as: Urgent care as an alternative to the rising cost of healthcare. Current cold and flu outbreaks/importance of flu shots. Importance of annual physicals. What a normal/high/low blood pressure means and adjustments that can be made to bring them to normal. What LDL levels mean.

29 Inside Advertiser X The crew will also follow specific patients who have consented to participate as they are cared for by the professionals of Advertiser X. Patients will also record audio and video testimonials of their experience with Advertiser X. Video interviews and segments will be edited into documentary style webisodes to live on the radio station s website. Audio interviews and testimonials will be transformed to a series of :60 documentary style vignettes for over the air, in-station streams and on demand.

30 Inside Advertiser X Inside Advertiser X documentary webisode series will live on the radio station website on a feature page that will also include: Links to relevant information with regards to the process of treating or discovering the ailment or exam featured in each video. Tips from the doctors at Advertiser X for maintaining good health and wellness habits. Patient testimonials. Advertiser X contact and location information and link to the Advertiser X website.

31 Next Steps Gain feedback on ideas Station to revise based on feedback and propose schedules and costs Plan activation timeline including commercial creative and station produced spots (if required) Discuss how campaign success will be measured Launch campaign

32 What We ll Cover The Pitch 3. Radio Sales Today 4. RAB.com 5. Member Response

36 What We ll Cover The Pitch 3. Radio Sales Today 4. RAB.com 5. Member Response

41 Mobile Same USER ID and PASSWORD

44 Custom Charts

47 RAB Member Benefits:

The New RAB Co-op Directory Over 9,000 listings Easier-to-read format Plan information for radio and for digital use Current Co-op scripts from many manufacturers Logos, banner

Tutorials: Getting started in co-op booklet for new co-op sellers. Coop 101 articles on how to target your best prospects, use spec ads, generate co-op proposals and more.

58 The New RAB Co-op Directory Over 9,000 listings Easier-to-read format Plan information for radio and for digital use Current Co-op scripts from many manufacturers Logos, banner ads, skyscrapers, and other visuals for digital co-op available for download Weekly sales leads on manufacturer promotions; including incentives, advertising aids, etc. Tutorials: Getting started in co-op booklet for new co-op sellers. Coop 101 articles on how to target your best prospects, use spec ads, generate co-op proposals and more. Approval and request forms, affidavits and tear sheets, and other useful documents for download. Other timely articles on co-op-rich categories and co-op sales strategies made available on a regular basis.

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65 F.C.T. Reports (Finding Consumer Trends) Based on turn-key, online surveys that provide specific category insights and qualified leads based upon querying your station's listener database and their purchase interests. Produced in partnership with Presslaff Interactive Revenue FREE - a benefit of RAB membership

approach new clients and encourage additional ad efforts from existing clients.

66 Benefits Revenue Generator Proof that station's broadcast listeners and website visitors are interested and qualified sales prospects for advertisers Insights Based Provides insights for your local sales teams to approach new clients and encourage additional ad efforts from existing clients. Actionable Stations can specific offers based on listener interests Trackable Based on listener opt-ins allowing stations to increase listener database

69 Custom Reports

77 RADIO A mass medium delivering audio content to passionate and loyal listeners across multiple platforms

78 RADIO TODAY Personal Mobile Social Local Interactive Live Radio Experiential

79 RADIO. IT S ON. On Air On Line On Target A mass medium capable of easily delivering your message to many people Targetable assuring the right people are exposed to your message A trusted medium and always available especially during times of crisis Digital capabilities offering interactive opportunities Complements and enhances on air campaign by reaching consumers using multiple touch points Delivers content wherever and whenever listeners want it An environment that delivers consumers who are engaged and passionate about the content Offering companionship and information Exposure to the message when and where consumers are ready to buy or shop

80 244 Million P12+ tune in to radio every week Source: Nielsen Audio, RADAR 122, September 2014 (Persons 12+, Monday-Sunday 24-Hour Cume Estimates)

81 RADIO S REACH 91% of Americans 12+ every week Source: Nielsen Audio, RADAR 122, September 2014 (Persons 12+, Monday-Sunday 24-Hour Weekly Cume Estimates)

82 124 Million P12+ have listened to online radio in the past month (am/fm streams or internet only streams) Source: The Infinite Dial 2014 Edison Research / Triton Digital

83 CONSISTENT AUDIENCE TUNE-IN Nearly 15 1/4 Hours Per Week Nearly 13 1/4 Hours Per Week M 18+ W 18+ Source: Nielsen Audio, RADAR 122, September 2014, (Monday-Sunday 24-Hour Weekly TSL Estimates)

84 RADIO IS THE TOP IN-CAR DEVICE 86% of drivers cite radio as their primary in-car entertainment device Source: The Infinite Dial 2014 Edison Research / Triton Digital

85 TUNE-IN TIME HIGHER AMONG HISPANIC AND AFRICAN AMERICAN LISTENERS 14.5 Hours 14.7 Hours 14.2 Hours African American listeners and Hispanic listeners (versus General Market, P 25-54) Source: Nielsen Audio, RADAR 122, September 2014, (Monday-Sunday 24-Hour Weekly TSL Estimates)

87 TECHNOLOGY DELIVERS RADIO BEYOND THE DIAL Technology has expanded Radio s delivery platforms to create an interactive, engaging and highly communicative environment

from the app 1,190,000 hours of listening through NextRadio Source: NextRadio

88 FM-ENABLED SMARTPHONES Over the next 3 years 30 million phones will have an FM Chip To date, over: 950,000 app downloads 10,400 FM radio stations tuned to from the app 1,190,000 hours of listening through NextRadio Source: NextRadio + TagStation Insights For additional updates :

LISTENERS TAKE THEIR AUDIO ON THE GO On-demand content delivering sports, music, information and entertainment downloads whenever and wherever the listener wants it 66% of Smartphone users listen to

89 LISTENERS TAKE THEIR AUDIO ON THE GO On-demand content delivering sports, music, information and entertainment downloads whenever and wherever the listener wants it 66% of Smartphone users listen to online radio every week 55% of listeners said they listen to their favorite personalities on computers or mobile devices when away from a radio Tablet and Smartphone users over-index for weekly AM/FM radio listening Source: The Infinite Dial 2014 Edison Research / Triton Digital; USC, Annenberg School for Communication & Journalism, PSI Study Released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in LA; Scarborough USA+ Release 2 of 2012

90 A POSITIVE ENVIRONMENT TO DELIVER AD MESSAGES 49% To get into a better mood 33% Hear things that make you laugh 46% Relax & unwind when tense 31% Keep you company when alone 36% Take your mind off problems 29% Add to the fun when with other people 35% Get an energy boost Source: Mark Kassof & Co. ListenerThink; based on an online survey of 989 listeners 18-64

91 RADIO WORKS FOR THE CONSUMER AND THE ADVERTISER

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What We ll Cover 1. RAB@Work 2. The Pitch 3.

107 What We ll Cover The Pitch 3. Radio Sales Today 4. RAB.com 5. Member Response

108 Member Response 7:00 AM 5:00 PM Central Time every business day Tiffiney Wyatt Director/Member Response

109 QUESTIONS?

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112 "I'm trying to free your mind. But I can only show you the door. You're the one that has to walk through it.

113 Thank you! The Benefits of Membership

PARTNER WITH NPR STATIONS. Connecting in Communities Across the Country

PARTNER WITH NPR STATIONS. Connecting in Communities Across the Country PARTNER WITH NPR STATIONS Connecting in Communities Across the Country 2 The mission of NPR is to work in partnership with member stations to create a more informed public one challenged and invigorated