2002 Great American Love Affair (GALA) of Boynton Beach, Florida

Transcription

1 An Economic and Demographic Analysis of the 2002 Great American Love Affair (GALA) of Boynton Beach, Florida Research Results Prepared by: Southwick Associates, Inc. Fernandina Beach, FL under contract to the: City of Boynton Beach, Florida April 30, 2002

2 Acknowledgements: This survey was made possible through the work of many. The author, Rob Southwick, expresses his gratitude to Ashley Woolley and Ben Bryant for their leadership in organizing, training and coordinating the volunteer surveyors. The authors extend their thanks to Ginny Shea for her guidance and assistance. Thanks is also extended to the Boynton Beach Recreation Department for visitor attendance estimates. Regardless of the many volunteers and their important contributions, the author remains responsible for all contents herein. ii

3 Table of Contents: Page: Acknowledgements ii Executive Summary 1 Introduction 2 Survey 2 Analysis 2 I. Visitor Analysis A. Number of people in the respondent s group: 2 B. Group composition: 3 C. Where people first heard about the GALA: 3 D. Distance traveled to visit the GALA: 4 E. Percentage of visitors traveling beyond 50 miles that would have visited Boynton Beach anyway: 4 F. Average number of GALAs attended: 4 G. Percentage of out-of-town visitors (more than 50 miles) who have visited Boynton Beach before: 4 H. Percentage of out-of-town visitors (>50 miles) who used each accommodation: 4 I. Where out-of-town visitors came from: 4 J. Visitors who accompany locals to the GALA: 5 K. Number of previous GALAs attended by locals: 5 L. Where local visitors to the GALA live: 6 M. Average number of days at GALA: 6 N. What attracted visitors to the GALA: 6 O. Will GALA visitors return? 6 iii

4 (Table of Contents, continued) P. Visitor demographics: 7 Q. Visitor expenditures to arrive at the GALA: 8 R. Where people parked: 9 S. Accommodations for out-of-town visitors (visitors > 50 miles): 9 T. Average expenditures locally by out-of-town visitors (>50 miles), NOT including expenses made at the GALA: 9 U. The percent of visitors who plan to visit local business outside of the GALA grounds: 10 V. Average expenditure made in transit to the GALA: 10 W. Expenditures made at GALA: 10 X. Total expenditures: 11 II. Economic Impact of GALA: Y. Number of Visitors and Retail Sales: 12 Z. Economic impacts: 13 AA. Definitions: 14 Appendix A Visitor Survey Questions A iv

5 Executive Summary This section highlights some of the major findings of this project, and offers some interpretations of the data. The reader is encouraged to review the results in the following pages to arrive at his or her own conclusions regarding GALA. This report is based on a visitor survey conducted at the 2002 GALA. The survey inquired about visitor profiles, their motivations for attending the GALA, and expenditures made in transit and on-site. The average resident spent about $59.20 per person, but the average out-oftown visitor (defined as one who travels more than 50 miles) spent $ This includes expenditures for GALA-related items such as food and art. For out-of-town visitors, their expenditures also include lodging, restaurants and other travel-related expenses made in the Boynton Beach area. Multiplied by the estimated 8,500 GALA visitors (as estimated by the Boynton Beach recreation department), these expenditures total $749,500. This injection of revenue into the area economy stimulates additional benefits including nearly $284,300 in salaries and wages, and 14 jobs. Though only 6.8 percent of the GALAs attendees, out-of-town visitors generate almost 44 percent of the GALA s economic impact. The average visitor was more likely to attend with their spouse (62 percent). Nearly 40 percent attended with friends over the age of 18, and only 18 percent of visitors brought children. The 2002 GALA was more of an adult-oriented festival with only 3.4 percent of all visitors under the age of 18. The average out-of-town visitor had attended previous GALAs, while the average local attended over three previous GALAs, demonstrating the GALA s ability to earn repeat visitors. The most common visitor to the 2002 GALA was just likely to be male or female, approximately 40 years of age (with a broad distribution between 19 to 65 years old) with a household income between $50,000 to $75,000, and college-educated. Out-of-town visitors tended to have larger incomes and were generally older. Nearly two-thirds of the GALA s attendees reside in Boynton Beach, making the GALA a community event. GALA is primarily a community event, with only 6.8 percent of attendees residing more than 50 miles away. However, through their lodging, meals and other expenses, this small group creates up to 44 percent of the GALA s economic impact. Efforts to boost out-of-town participation may result in a larger economic stimulus. Twenty-four percent of GALA visitors (local and out-of-town) reported intentions of visiting area retailers after leaving GALA, while 30 percent intended to visit area restaurants after GALA. Bringing more people into GALA should result in a corresponding increase in business for area merchants and restaurants. Due to the low percentage of out-of-town visitors (> 50 miles), most results presented in this report for out-of-town visitors are based on a small number of observations, or sample size. Please note that a larger margin of error exists for out-of-town visitor results compared to the results for locals (<50 miles). The number of observations for locals is high thus providing for accurate results. 1

6 Introduction The purpose of this study was to better understand the visitors to the annual GALA and the economic impact created for the surrounding area. This project was based on a detailed survey of GALA visitors held onsite during the March event. This report summarizes the results of that survey and the corresponding economic analysis. Survey The survey was designed and organized based on similar economic studies conducted elsewhere. As with all surveys, the questions and content were modified based on local GALA characteristics and needs. Input was obtained from GALA organizers. The survey instrument is presented in Appendix A. The survey was administered by volunteers from MAD Dads of Boynton Beach, an antidrug organization focused on helping youth improve their lives. To prepare the volunteer surveyors, a training session was held prior to the GALA. The purpose of the survey was reviewed, as well as the questionnaire s contents and reasons behind each question. After learning how to properly select a person for surveying, the candidate surveyors then practiced administering the survey. The methodical training process helps ensure all questions are asked in a uniform, standardized manner and that surveys are conducted on a random basis. Surveys were taken during each of the GALA s two days (Saturday and Sunday). Survey stations were pre-selected across the survey grounds to ensure all attendees had an equal chance of being selected for surveying. In total, 408 visitor surveys were completed. Analysis The results were analyzed using standard statistical techniques. The economic impact estimates were developed using an economic model. The model was built using RIMS-II economic multipliers produced by the U.S. Department of Commerce. The results of the survey and economic analysis are provided below: I. Visitor Analysis A. Number of people in the respondent s group: ( Group refers to the people the respondent accompanied to the GALA) A1. Average # of people per group = 2.97 (sample size = 381) A2. For visitors who live within 50 miles, average # of people per group from: Boynton Beach = 2.84, (sample size = 177) Broward County = 2.83 (sample size = 40) 2

7 Other Parts of Palm Beach County = 3.27 (sample size = 55) Dade County = 4.2 (sample size = 10) Other Florida Locations = 3.0 (sample size = 3) A3. Average number of people per group from: 1) Within 50 miles = 2.94 (sample size of 355) 2) Outside 50 miles = 3.47 (sample size of 32) B. Group composition: B1. For ALL visitors, who accompanied survey respondents to the GALA? This item explains the percentage of people who attended with each relationship listed below (note: total exceeds 100% as people attended GALA with more than one relationship listed below, sample size = 342): Spouse = 62.3% Children = 18.4% Other family members (parents, cousins, etc.) = 12.0% Friends over 18 = 4.09% Friends under 18 = 39.8% Attended alone = 16.3% B2. For visitors who traveled more than 50 miles, who accompanied them to the GALA? This item explains the percentage of people who attended with each relationship listed below (note: total exceeds 100% as people attended GALA with more than one relationship listed below, sample size = 27): Spouse = 74.1% Children = 33.3% Other family members (parents, cousins, etc.) = 14.8% Friends over 18 = 3.07% Friends under 18 = 44.4% Attended alone = 0% C. Where people first heard about the GALA: C.1 For ALL GALA visitors (sample size = 401): Friends = 21.9% Radio = 1.7% Website = 5.0% Family = 15.7% Don t Know = 1.0% Newspaper = 31.9% Magazine = 0.5% TV = 1.2% Always Known = 15.5% Other = 5.5% 3

8 C.2 For GALA visitors who live more than 50 miles away: (sample size = 31): Friends = 19.4% Radio = 0% Website = 0% Family = 19.4% Don t Know = 3.2% Newspaper = 41.9% Magazine = 0% TV or cable = 6.5% Always Known = 6.5% Other = 3.2% D. Distance traveled to visit the GALA: (sample size = 395): Within 50 miles = 93.2% Beyond 50 miles = 6.8% E. Percentage of visitors traveling beyond 50 miles that would have visited Boynton Beach anyway, even in the GALA s absence = 87.0% (sample size = 23) F. Average number of GALAs attended: F1. The average number of times EVERY visitor who traveled more than 50 miles has attended the GALA: Average number = 1.69 (sample size of 26) F2. The average number of times every out-of-town (>50 miles) visitor has attended the GALA, for those who have attended AT LEAST once before: Average number = 3.67 (sample size of 12) G. Percentage of out-of-town visitors (more than 50 miles) who have visited Boynton Beach before: = 82.6% (sample size = 23) H. Percentage of out-of-town visitors (>50 miles) who used each accommodation: (sample size of 21): B&B = 9.5% Hotel/motel = 38.1% Condo = 19.0% Friend s house = 23.8% Campground = 0.0% Other/Don t know = 9.5% I. Where out-of-town visitors came from: (Sample size = 25) FL 32.0% AL 4.0% CT 4.0% MA 4.0% 4

9 MD 4.0% NJ 8.0% OR 4.0% PA 12.0% TX 8.0% VA 16.0% WV 4.0% J. Visitors who accompany locals to the GALA: J1. Percentage of locals who brought out-of-town guests = 5.9% (sample size = 337) J2. The percentage of these guest using each form of accommodation (sample size = 19) Condo = 16.8% Your house = 52.6% Hotel/motel = 5.3% Campground = 0.0% B&B = 26.3% Other = 0.0% K. Number of previous GALAs attended by locals (Sample Size = 333): K1. The average number of previous GALAs attended by locals: Number of GALAs Attended: Percentage Of Locals Who Attended the GALA: % % % % 4 5.4% 5 6.3% 6 6.6% 7 2.4% 8 0.9% 9 0.0% % % % % K2. The average number of times each local has attended the GALA (given they attended the 2002 GALA): Average = 3.04 (sample size = 333) K3. The average number of times every local has attended the GALA given that they have attended AT LEAST once before. Average = 4.02 (sample size of 225, max of 13) 5

10 L. Where local visitors to the GALA live (sample size of 341): (Note: a local is a Festival guest who reports living within a 50-mile radius of downtown Boynton Beach.) Boynton Beach = 65.7% Other parts of Palm Beach County = 18.2% Broward County = 12.0% Dade County = 3.5% Other Florida Locations = 0.6% M. Average number of days at GALA: M1. The average number of days attended by all visitors (sample size = 390): Average number of days = 1.3 M2. The average number of days attended by out-of-town visitors (> 50 miles) (sample size = 25): Average number of days = 1.2 M3. The average number of days attended by locals (sample size = 364): Average number of days = 1.31 N. What attracted visitors to the GALA? N1. Amenities that attracted ALL visitors (sample size = 403) Food = 13.3% Art = 33.0% Youth Art = 4.2% Wine and Beer Garden = 11.7% Kids Korner = 4.2% Boynton Beach Area in general = 7.8% Entertainment = 25.9% N2. Amenities that attracted out-of-town (>50 mile) visitors (sample size = 33) Food = 8.5% Art = 42.6% Youth Art = 8.5% Wine and Beer Garden = 4.3% Kids Korner = 4.3% Boynton Beach Area in general = 4.3% Entertainment = 27.7% N3. Amenities that attracted locals (sample size = 370) Food = 13.6% Art = 32.5% Youth Art = 3.9% Wine and Beer Garden = 12.1% Kids Korner = 4.2% Boynton Beach Area in general = 8.0% Entertainment = 25.7% O. Will GALA visitors return? O1. The percent who report they will return, for all visitors (sample size = 401) 6

11 Yes = 77.6% No = 9.2% Don t Know = 13.2% O2. The percent who report they will return, for out-of-town (>50 mile) visitors (sample size = 27) Yes = 59.3% No = 22.2% Don t Know = 18.5% O3. The percent who report they will return, for locals (sample size = 373) Yes = 79.1% No = 8.3% Don t Know = 12.6% P. Visitor Demographics: P1. The percentage of all visitors by age (sample size = 325) Under 18 = 3.4% = 36.0% = 36.9% Over 65 = 21.8% Refused = 1.8% P2. The percentage of all visitors by gender and age (sample size = 204) Under 18: Male = 1.0%; Female = 3.9% 19-40: Male = 20.1%; Female = 22.5% 40-65: Male = 21.6; Female = 17.6% Over 65: Male = 5.4%; Female = 6.9% Refused: Male = 0.5%; Female = 0.5% P3. The percentage of household income in each age category (sample size = 191) <25K 25-50K 50-75K Over 75K Under % None None None % 18.5% 10.1% 5.5% % 9.2% 17.6% 8.8% Over % 3.8% 8.4% 6.3% Refused: 0.4% 0% 0.8% 0% 10.99% 31.5% 36.9% 20.6% P4. The percentage by residence in each age category (sample size = 324) Locals Out-of-town (>50 miles) Under % 0.0% % 17.6% 7

12 % 47.1% Over % 35.3% Refused 2.0% 0.0% P5. The percentage of all visitors by gender (sample size = 219) Males = 49.3% Females = 50.7% P6. The percentage of all visitors by education (sample size = 331) Up to High School = 3.0% High School Grad. = 18.1% 1 to 3 yrs. College = 33.5% 4 yr. College Deg. = 34.1% Grad. Deg. Or more = 11.2% P7. The percentage by residence in each education category (sample size = 331) Locals Out-of-Town (>50 miles) Up to High School 3.3% 0.0% High School Grad. 19.2% 4.2% 1 to 3 yrs. College 33.2% 37.5% 4 yr. College Deg. 33.2% 45.8% Grad. Deg. Or more 11.1% 12.5% P8. The percentage of all visitors by income (sample size = 298) <25K = 9.4% 25-50K = 27.9% 50-75K = 37.6% >75K = 25.2% P9. Percentage by residence in each income category (sample size = 298) Locals Out-of-town (>50 miles) <25K 9.7% 4.8% 25-50K 28.2% 23.8% 50-75K 38.3% 28.6% >75K 23.8% 42.9% Q. Visitor expenditures to arrive at the GALA: (Note: this includes only their expenses to travel to the GALA and to park) Q1. Average expenditures for all visitors to travel to the GALA (sample size = 405) Average for Parking = $2.33 (max = $30.00) Average for Auto = $0.41 (max = $50.00) Average for Food = $1.10 ($100.00) Average for Child Care = $0.52 (max = $50.00) 8

13 Q2. Average expenditures for out-of-town visitors (>50 miles) (sample size=27) Average for Parking = $2.63 (max = $25.00) Average for Auto = $0.81 (max = $20.00) Average for Food = $1.30 (max = $35.00) Average for Child Care = None Q3. Average expenditures for locals (<50 miles) (sample size = 375) Average for Parking = $2.28 (max = $30.00) Average for Auto = $0.38 (max = $50.00) Average for Food = $1.08 (max = $100.00) Average for Child Care = $0.55 (max = $50.00) R. Where people parked, by residence (sample size = 392) Locals >50-Miles Total Official GALA Shuttle 14.80% 0.51% 15.31% Side Street 27.55% 1.79% 29.34% Did not drive here 18.11% 1.28% 19.39% Don t know 1.28% None identified 1.28% City Hall/Civic Center lots 7.14% 1.02% 8.16% Paid to park in private yard/business 22.19% 1.53% 23.72% Other 2.55% 0.26% 2.81% 100.0% S. Accommodations for Out-of-town visitors (visitors > 50 miles): S1. The average # of nights spent in Boynton Beach area for those who stayed at least one night = 6.0 (sample size = 23, maximum days reported = 16) S2. Percentage of visitors (>50 miles) using the following accommodations (sample size = 21): Friend s House 23.8% Bed & Breakfast: 9.5% Campground/RV park 0.0% Condo: 23.8% Hotel/Motel 33.3% Other 9.5% T. Average expenditures in the Boynton Beach area by out-of-town visitors (>50 miles), NOT including expenses made at the GALA. This includes only THEIR SHARE (perperson) of any group expenses such as lodging and meal costs: (sample size = 26). Hotel $ $ Groceries $

14 Restaurants $48.65 Bars $3.85 Marinas $0.00 Entertainment $23.08 Auto $20.00 Art/Gifts $7.31 Clothes $11.54 Personal $0.23 Other $ TOTAL: $ Maximum spent by an out-of-town survey respondent = $3,000. U. Percent of visitors who plan to visit these businesses after attending the GALA: (sample size = 390) Locals >50 miles Total Retail Stores 23.3% 26.7% 23.6% Restaurants 29.1% 43.3% 29.7% Don t Know 47.7% 30.0% 46.7% V. Average expenditures made in transit to the GALA (sample size =405): All Locals: >50 miles visitors: Parking $2.31 $2.54 $2.33 Gas $0.41 $0.85 $0.41 Food $1.09 $1.35 $1.10 Childcare $0.59 $0.00 $0.52 W. Expenditures Made at GALA: W1. Average expenditures at the GALA grounds: (for ALL visitors) Food, drinks Youth Arts, Crafts, & snacks: Activities: & Souvenirs: Other : Overall Average: $19.85 $4.25 $27.25 $4.47 Percentage of Visitors Buying: 76.7% 12.7% 45.8% 11.1% Average Expenditure (For those who bought): $26.53 $34.46 $60.97 $

15 W2. Average expenditures at the GALA grounds: (for locals (<50 miles)) Food, drinks Youth Arts, crafts, & snacks: Activities & souvenirs: Other : Overall Average: $19.20 $3.57 $27.18 $4.86 Percentage of Visitors Buying: 73.7% 11.2% 44.3% 11.8% Average Expenditure (for those who bought): $26.60 $31.90 $61.42 $41.31 W3. Average expenditures at the GALA grounds: (for out-of-town visitors (>50 miles)) Food, drinks Youth Arts, crafts, & snacks: Activities & souvenirs: Other : Overall Average: $25.70 $12.03 $35.76 $1.52 Percentage of Visitors Buying: 78.8% 24.2% 54.5% 3.0% Average Expenditure (for those who bought) $32.62 $49.63 $65.56 $50.00 X. Total Expenditures: These are the expenditures made at the GALA and do NOT include travel, lodging, restaurants and other expenses made outside of the GALA grounds. Out-of-Town Locals All Visitors: (>50 miles) (<50 miles) # of Visitors: 8, ,922 Food/Snacks Purchased at the GALA $166, $14, $152, Youth Activities at the GALA $35, $6, $28, Arts, Crafts & Souvenirs purchased at the GALA $236, $20, $215, Other expenditures at the GALA $39, $ $38, TOTAL: $477, $43, $434, Per Person: Food/Snacks Purchased at the GALA $19.85 $25.70 $19.20 Youth Activities at the GALA $4.25 $12.03 $3.57 Arts, Crafts & Souvenirs purchased at the GALA $27.25 $35.76 $27.18 Other expenditures at the GALA $4.47 $1.52 $4.86 TOTAL: $55.82 $75.01 $

16 II. Economic Impact of GALA: Y. Number of Visitors and Retail Sales: Total visitor estimates were based on counts provided by the Boynton Beach Recreation Department. It was estimated that 8,500 people attended the GALA. Economic impacts are created by people spending money. The survey quantified expenditures for travel, and for food and items bought at the GALA. The survey also measured the dollars spent by out-of-town visitors for food, lodging and other travel-related expenses incurred. The total retail sales related to the GALA are listed below and have been adjusted to reflect only the dollars spent for the GALA (i.e. if a non-resident filled their auto with gasoline before driving to the GALA, only the portion of the fuel used to and from the GALA is included. The rest was burned for non-gala travel and therefore is excluded from this analysis): All Visitors Out-of-town Locals Parking $19,730 $1,467 $18,263 Auto Expense to GALA $3,707 $489 $3,218 Food, Rest Stops Going to GALA $9,432 $778 $8,654 Child Care $4,660 $0 $4,660 Hotel/Lodging: $63,358 $63,358 n/a Groceries $30,012 $30,012 n/a Restaurants $28,122 $28,122 n/a Bars $2,223 $2,223 n/a Entertainment $13,338 $13,338 n/a Transportation to the GALA $11,560 $11,560 n/a Art (not bought at Festival) $4,224 $4,224 n/a Clothes (not bought at Festival) $6,669 $6,669 n/a Personal Items (toiletries, books, etc.) $133 $133 n/a Other Items Purchased in the Region $74,718 $74,718 n/a Food/Snacks Purchased at the Festival $166,926 $14,855 $152,071 Youth Activities $35,268 $6,953 $28,315 Art, Crafts Purchased at the Festival $236,006 $20,669 $215,336 Other Items Purchased in the Region $39,379 $879 $38,500 TOTALS: $749,465 $280,447 $469,018 Per Person: $ $

17 Z. Economic Impacts: Once retail sales were identified, it was possible to quantify the economic impacts of the GALA. This was accomplished using a process known as input-output analysis. This analysis used economic multipliers produced by the U.S. Department of Commerce to help measure the jobs, salaries and wages, and other economic effects (output) generated by retail sales (input). The results are below, and explain the total economic effects generated within Palm Beach County as a result of the expenditures made by GALA visitors and exhibitors. The economic analysis considered the impacts of all expenditures, except sales to out-oftown exhibitors. It is reasonable to assume most out-of-town exhibitors took their sales proceeds back home, thus the economic impacts of these sales to Palm Beach County are non-existent. According to GALA records, 70.6% of all exhibitors were from outside Palm Beach County. Therefore, sales to exhibitors were reduced 70.6% in the impact analysis. Locals were not surveyed about their food and other purchases outside of the GALA as it is reasonable to assume that most of these expenditures may have occurred otherwise. Another adjustment included fuel purchases by non-residents. It is expected that many of these purchases were made out of county. To adjust for this, such purchases were reduced by 75 percent. Sales tax estimates from GALA exhibitor sales were reduced by two-thirds to account for exhibitors who may not collect and forward sales tax. Economic Impact of the GALA Total Salaries State Sales Retail Sales: Multiplier Effects: & Wages Jobs Tax Revenues Total GALA Impacts: $749,465 $913,757 $284, $24,941 Impacts from Out-of- Town Visitors Only: $280,447 $401,228 $129,794 7 $7,133 Per Person: Average for all Visitors: $88.17 $ $ $2.93 Average Per Out-of-Town Visitor: $ $ $ $

18 Definitions: Retail Sales: Retail sales equals the dollars spent by the participants to visit the GALA and the surrounding area. This includes the dollars spent for transportation, lodging, food, arts and crafts, entertainment, antiques and any other expenditures that were made in route or on-site. Total Multiplier Effect: The effect to the regional economy created by successive rounds of exhibitor and business expenditures. These successive rounds of spending generate additional impacts with each round becoming smaller and smaller until they cannot be measured any longer. Jobs: Income: Tax Revenues: The total jobs supported by the many rounds of spending describe above. The total wages and salaries paid to employees by all of the businesses enhanced by the total rounds of spending within the area s economy. The total sales and income tax revenues paid to government as a result of the retail sales, wages and salaries described above. 14

19 Appendix A Visitor Survey Questions 2002 GALA Economic Impact Survey 1) Have you been to the GALA in previous years? A) Yes, how many? B) No 2) How did you first hear about the GALA? A) Friends F) Magazine B) Family G) Website C) Newspaper H) Always known D) T.V. or Cable I) Don t know E) Radio J) Other, please specify 3) Of the GALA s two days (Saturday and Sunday), how many days do you plan to attend? A) 1 B) 2 C) Don t know 4) Do you plan to return for next year s GALA? A) Yes B) No C) Don t know 5) Of the following choices, which ONE attracted you the most to this year s GALA? A) Art E) Kids Korner B) Food F) Boynton Beach area in general C) Youth art G) Entertainment D) Wine and Beer Garden 6) While here in downtown Boynton Beach, do you plan on visiting any local: A) Retail Stores B) Restaurants, food retailers, and/or bars C) Don t know 7) How many people are in your group today (including yourself)? 8) Please indicate who makes up your group today (Circle each that applies)? A) Spouse, date or partner B) Your children C) Other family members (Adults and minors) D) Friends (under 18) E) Friends (18 and over) A

20 9) Please select the categories that best describes you: (Circle choices) Gender Age: Level of Education: Household Income: A) Male A) Under 18 A) 11 yrs of primary & A) under $25,000 B) Female B) high school or less B) $25,001- $50,000 C) B) Completed High School C) $50,001- $75,000 D) Over 65 C) 1-3 years of College D) $75,001 and higher E) Refused D) Completed 4 yr Degree E) Completed Graduate degree or higher 10) Do you live within 50 miles of this location, either year round or seasonal? (Downtown Miami to Stuart to Clewiston) A) Yes (surveyor: continue to # 11) B) No (surveyor: skip to # 13) 11) Of the following choices, where do you live? A) Boynton Beach B) Broward County C) Other parts of Palm Beach County D) Dade County E) Other Florida Locations (please specify) 12) Are you attending with out-of-town guests or out-of-town family? A) Yes B) No If yes how many? AND are they staying at: A) Your house B) Bed & Breakfast C) Campground/RV Park D) Condo E) Hotel/Motel F) Other, please describe: (Surveyor Skip to #18) For those who traveled over 50 miles (Out-of-Towners) ONLY: 13) Would you have visited Boynton Beach today if the GALA was not occurring? Y or N 14) Have you been to Boynton Beach before? Y or N 15) Are you staying overnight on this trip? Y or N 15a) If yes, how many nights? 15b) If yes, what type of accommodations? A) Friend s house B) Bed & Breakfast C) Campground/RV Park D) Condo E) Hotel/Motel F) Other, please describe: 16) What is the zip code of your primary residence? B

21 17) During your stay in the Boynton Beach area (NOT including travel to and from the area), please estimate YOUR share of the following items. Please do not include expenditures to be made here on the GALA festival grounds as that is part of the next, final question. Hotel/Bed &Breakfast/other lodging.. $ Groceries (food/drink for consumption at rental unit, hotel, beach, etc.). $ Restaurants and Food Shops (meals, snack, ice cream, not including bars and lounges). $ Bars and Lounges $ Marinas, Boat rental, charter fishing.. $ Entertainment (outside of GALA grounds such as golf, fishing, movies).. $ Auto transportation (Fuel, maintenance, limo & taxi)... $ Art, souvenirs, gifts, and other items (except clothing) NOT purchased on the GALA grounds.. $ Clothing (for personal use or gifts). $ Personal Items (film, batteries, items for personal needs).. $ Other expenditures I may have missed (total figure please)$ 18) Where did you park today? A) Used the Official GALA Shuttle E) City Hall/Civic Center lots (public lots) B) Side street F) Paid to park in private yard or business C) Did not drive here G) Other, please specify: D) Don t know 19) From the time you woke up TODAY until you arrived on the GALA grounds, please estimate how much you spent to get here for these four expenses? Parking $ Gasoline/Auto Expense...$ Food/Rest stops.. $ Childcare $ 20) Finally! While at GALA this weekend (all days), please estimate how much you will spend within the Festival grounds for: Food, Drinks and Snacks...$ Youth Activities..$ Arts, crafts, souvenirs and other items for sale by exhibitors $ Any other expenditures.. $ Thank you and enjoy the GALA!!! C