The Airbnb Community in the Czech Republic

Transcription

1 The Airbnb Community in the Czech Republic

2 Overview of the Airbnb Community in Czech Republic Hosts on Airbnb in the Czech Republic have been welcoming guests into their homes since The following page captures the Airbnb community in the Czech Republic between September 1, 2016 to September 1, Hosts 10,400 Hosts who have hosted in the past year Kč 51,200 Annual earnings for a typical host 38 Nights hosted per year for a typical listing Guests 908,000 Total inbound guests 3.3 nights Average length of stay per guest 373,000 Outbound guests in the past year 64% Inbound guest growth in in the past year 2

3 Where do guests go? AIRBNB LISTINGS VISITED Booked listings between September 1, 2012 and September 1, 2013 Booked listings between September 1, 2016 and September 1, % Growth of total guest arrivals in Prague 132% Growth of total guest arrivals outside Prague 3

4 Host Profile Hosts on Airbnb in the Czech Republic are typically regular community members who rent their homes occasionally throughout the year, earning modest but significant supplemental income to help make ends meet. Host Demographic Profile Hosts 38 Average host age HOST GENDER 17 Average number of years a host has lived in their hometown 4.6 Average host rating (out of 5) 50% Hosts who use Airbnb to help afford staying in their home 95% Hosts who recommend local businesses to Airbnb guests 44% Hosts who are self-employed 20% Hosts who work in art, design or creative survey 4

5 Guest Profile Responsible home sharing is a new engine for tourism and the economy in the Czech Republic. Guests using Airbnb in the Czech Republic are often looking for more than traditional hotels offer. Staying in a home provides them with the amenities they want, and results in positive experiences that make them want to return. Airbnb grows the tourism pie, attracting many guests who might otherwise not have come, or been able to stay as long. Guest Profile 2.7 Number of people in the average party size 87% Guests who saved money using Airbnb 81% Guests who took part in cultural activities Guest Motivations 86% Guests who chose Airbnb so they can "live like a local" 90% Guests who chose Airbnb because of the amenities 78% Guests who chose Airbnb because they wanted an environmentally sustainable way of travel 71% Choose Airbnb because they want to explore a neighborhood 30% Guests who would not have come or not have stayed as long without Airbnb 78% Guests for whom Airbnb makes them more likely to return 5

6 Guest Origin Guests from around the world are using Airbnb to visit the Czech Republic. 6% of inbound guests are from the Czech Republic 6

7 Economic Activity The Airbnb community generated an estimated Kč 3.9 billion in total economic activity in the Czech Republic in the past year, which is the sum of guest spending and host income. Hosts on Airbnb keep up to 97 percent of the price they charge to rent their space. Kč 1.7 B Income earned by local households Kč 2.2 B Estimated guest spending Kč 3.9 B Economic activity generated by hosts and guests GUEST SPENDING The average guest using Airbnb spends Kč 741 per day in Czech Republic. 36% of this is spent in the neighborhoods in which they stay. 7

8 Case Study: Prague Hosts using Airbnb in Prague have been welcoming guests into their homes since The following page captures the Airbnb community in the neighborhood between September 1, 2016 and September 1, Hosts 7,200 Hosts who hosted in the past year 55 Nights booked for a typical listing Guests 808,500 Inbound guests in the past year 58 % Inbound guest growth in in the past year Tourism in Prague 81 % Booked listings were outside Prague 1 16 % Longer stay per guest staying outside of Prague 1 8

9 Case Study: Brno Hosts using Airbnb in Brno have been welcoming guests into their homes since The following page captures the Airbnb community in the neighborhood between September 1, 2016 and September 1, Hosts 480 Hosts who hosted in the past year 35 Nights booked for a typical listing Guests 20,900 Inbound guests in the past year 119 % Inbound guest growth in in the past year 9

10 Case Study: Karlovy Vary Hosts using Airbnb in Karlovy Vary have been welcoming guests into their homes since The following page captures the Airbnb community in the neighborhood between September 1, 2016 and September 1, Hosts 180 Hosts who hosted in the past year 13 Nights booked for a typical listing Guests 6,000 Inbound guests in the past year 118 % Inbound guest growth in in the past year 10

11 All Definitions Annual Earnings (Typical Host): Median value of total income earned by host during the one-year study period. Annual earnings are presented for typical hosts. Average Length of Stay: The average length of stay per guest, rather than per trip. Guest: Airbnb community members who stay in Airbnb listings. Host: Airbnb community members who rent space on Airbnb. Guest Arrivals: All guests visiting a particular location. Inbound guests includes guests who live in the same location they may have stayed in. Listing (Active): A property listed on Airbnb. Listings may include entire homes or apartments, private rooms or shared spaces. Active Listings are all listings that appear on the website during a search. Active listings do not necessarily have availability on a particular date or at all. Listing Types: Airbnb classifies listings as three different types: Entire Home / Apartment listings, Private Room Listings, and Shared Room Listings: Entire Home / Apartment Listing - A listing where the guest can rent the entire home from the host. The host is not present in the home during the guest s stay. Private Room Listing - A listing where the guest can rent a private bedroom within a home. The host may be present in other parts of the home during the guest s stay, and the guest may share common spaces like the kitchen, living room, and/or a bathroom with the host. Shared Room Listing - A listing where the guest can rent a communal space, such as a shared bedroom or a living room sofa bed, within a home. The host may be present in the home during the guest s stay, and the guest may share common spaces like the kitchen and/or a bathroom with the host. Nights Hosted (By Listing): Total number of nights a given listing is rented through Airbnb in the study period. Only listings that were active as of the start of the study period, and had at least one booking during the study period are included, in order to present the most representative annual values for Airbnb hosting activity. Nights Hosted (Typical Host): Median value of total nights hosted per host during the one-year study period. Nights Hosted are presented for typical hosts. Outbound Guest: All guests from a particular location who booked an Airbnb listing, regardless of where the listing is. There may be some minor overlap between Inbound Guests and Outbound Guests. All guests associated with a particular reservation are attributed to the location of the booking guest. 11

12 Typical Host: The median host for all hosts who had at least one active listing as of the start of the study period and at least one booking during the study period. Typical host definitions are used to calculate Annual Earnings and Nights Hosted. Presenting the median value for all hosts who were active as of the start of the study period provides the most representative values for the Airbnb host community. Economic Activity: The sum of estimated guest spending and the total host income 12