Social Mission Overview June 5, 2017 Rob Michalak. Galactic Director of Social Mission
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1 Social Mission Overview June 5, 2017 Rob Michalak Galactic Director of Social Mission
2 LINKED PROSPERITY" INITIATING INNOVATIVE WAYS TO IMPROVE THE QUALITY OF LIFE
3 What we believe in! economic justice protecting the environment safe & sustainable food peace & justice respect for people &
4 Governance Structure The B&J Board holds "primary responsibility" for preserving and enhancing the Social Mission of B&J and for safeguarding the integrity of the B&J brand. Unilever holds "primary responsibility" for financial and operational aspects of B&J.
5 Raw Materials Ingredients Manufacturing Logistics ial & c o S mi c o n Eco tice Jus People Power Values Led Manufacturing Values Led Sourcing Social Metrics must grow faster than turnover Community Activities Activism Customer Experience Consumer Scoop Shops Customer Authentic Brand Experience Zero Impact Cold Chain Living Income Linked Prosperity Network
6 Change-making capacities internal
7 Change-making capacities external
8 An Activist Company We STAND for something We ACT on our values We INVITE our fans and customers to join us in taking action
9 Cause Related Marketing vs. Values Led Activism Where it Starts Cause Related Marketing Consumer s Interests Campaign Development What do our consumers care about? How do I emotionally connect with them? What we believe The change we seek to make Goal of Campaign How do I align my brand with their cause? Build Brand Equity vs. Issue Advocacy Our Values Inspiring our fans to take action Progressive Social Change
10 Strategy through 2020 Platforms Programs Platforms Low carbon & climate resilient value chain Climate Justice Regenerative Dairy model Equitable & Inclusive value chain Fairtrade enterprise model Social & Economic Equity
11 Internal Programs Low Carbon & Climate Resilient Value Chain Regenerative Dairy Model Equitable & Inclusive Value Chain Fairtrade Enterprise Model
12
13 GHG Reduction Estimates: Scope 1&2 + Natural Reductions 20% Intensity Reduction by 2020 GHG Reduction Investments (external) Future Innovation (strategy investments) Strategic Options
14 Internal Programs Low Carbon & Climate Resilient Value Chain Regenerative Dairy Model Equitable & Inclusive Value Chain Fairtrade Enterprise Model
15 Helping farmers improve: Animal Husbandry Pest Management Biodiversity Farm Worker Energy Soil Fertility & Health Farm Economics Soil Loss Nutrients Community Water
16 Basic/Silver/Gold incentive pricing structure. Incentives based on ascending tiered system Mapping the Farm of the Future (beyond CD 2.0) Tiered approach to drive for improved performance: Caring Dairy 2.0 launched in 2016 Regenerative Dairy Model GOLD SILVER BASIC
17 Internal Programs Low Carbon & Climate Resilient Value Chain Regenerative Dairy Model Equitable & Inclusive Value Chain Fairtrade Enterprise Model
18 Social Enterprise Greyston Bakery Brownies
19
20 Case Study: Greyston Impact Greyston employs people making the move out of poverty, homelessness, addiction, or hardship in Yonkers, NY B&J begins to purchase Greyston brownies Greyston hires 11 new bakers 2017 Fills one full shift B&J uses Greyston brownies for several U.S. and global flavors Greyston employs 65 bakers annually 3,000 + jobs created since 1989 $65-million in payroll since 1989 Using a small outdated bakery two shifts limited support services new bakery constructed support services: health care, housing,
21 Internal Programs Low Carbon & Climate Resilient Value Chain Regenerative Dairy Model Equitable & Inclusive Value Chain Fairtrade Enterprise Model
22 Fairtrade Alignment Fairtrade criteria most closely aligns with our Mission & Progressive Values Statements.
23 Fairtrade Producer Development Initiative (PDI)
24 El Salvador PDI Project Map Sugar (~6500 MT) Mexico Palestine Coffee Almonds (~140 MT) ~25 MT Cote d Ivoire Cocoa ~1000 MT Uganda Vanilla ~4 MT Madagascar Vanilla ~20 MT
25 Climate Justice
26
27 Supported Global Day of Action on Climate in 14 Cities on Nov 29, 2015
28
29 Social Equity
30
31 Internal practices Inclusive culture Diverse Workplace External Advocacy Economic equity Political equity Racial equity Social equity Culture focus Movement focus
32 LEARNING JOURNEY
33 Measure & Report
34 2014 vs Quality of Results Scores QoR Category Values-Led Sourcing Practices Dairy Sugar Eggs Chunks & Swirls Banana Cocoa Powder Vanilla Coffee Non-GMO Materials Supplier Diversity Community Community/Activism Engagement & Activism Environment & Environment & Climate Climate Franchisee Franchisees Relationship TOTAL QoR score QoR Component QoR Component Score QoR Component Score Value % Change % 1.2% 1.1% 19.2% 1.9% 3.0% 3.6% 0.0% 29.2% 0.4% 0.0% % % % % 2015 Global Sales Growth: ~ 13%
35 Annual SEAR Report
36 B Corp Certification Update 2012 score: score: 101 Global B&J s certification path: o Unilever Legal & B Lab are engaged in path-building
37 Thanks!
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