Asia Pacific s Best Telecoms Group for the 5 th year running Awarded by Frost & Sullivan
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1 Asia Pacific s Best Telecoms Group for the 5 th year running Awarded by Frost & Sullivan Revenue RM18.4 Billion No 7 on the KLCI* PATAMI RM2.6 Billion No 8 on the KLCI* Market Cap RM58.9 Billion No 4 on the KLCI* Subscribers > 240 Million Employees 23,000 Countries 9 No 2 Regional Telco* * As of 31 Dec 2013 Page 2
2 Forging a path into the digital future with partnerships AMOS Business ANTHONY Technology AXIATA MIFE
3 Agenda 1. Applying agile processes to partnerships to pull you forwards 2. Reducing opportunity costs for technical innovation 3. Leveraging valuable legacy assets whilst protecting BAU, 4. Digital and BSS + Core positioning 5. Axiata s approach to digital engagement
4 IT&T&T TH We say we want to enhance core revenues, find new value and transform. People Process Skills Mindset Innovation Partnership Transform Technology Capabilities New Value + Revenues
5 Forging a path into the digital future with partnerships.. requires internal change 1 MNOs must adapt & evolve to enable quick and easy strategic partnership with OTTs and underpin their position in the ecosystem 2 We must change our processes and hire / re-train to implement them 3 We must establish a new collaboration layer with web-centric interfaces to enable friction-free interoperability & partnership
6 Applying agile processes to partnership WHY Reduce opportunity cost, extract value and rationalize Capex spend, because ecosystem demands it WHAT Emulate best practices of agile businesses Plug & play Standardization + local flexibility HOW Agile partners, open source tech, internal evangelism, keep cost below the radar
7 Our Challenges we lack self-belief We are like tired oil tankers Transformation projects are VERY expensive Our approach is painfully slow Toolset, processes & vendor partners lack agility required HOW WHAT WHY
8 Internal battle I have a solution, but can t deploy 2 Not compliant with the policies I need a quick solution for problem x 3 1 Dev Teams?..#@$% IT 4 Biz Users I can fund and provide hosting. HOW WHAT WHY CIO CFO 8
9 Ecosystem partners have self-belief Our silos are choke points Engagement opportunity costs are ridiculously high all round Technical integrations very costly We need to prove beyond doubt (in theory) before we pull trigger HOW WHAT WHY
10 Our partners do agile innovation HOW WHAT WHY Driven by need Driven by speed Driven by knowledge Meets business and technology demand 10
11 Super powerful, cost effective, lean enabling layer Open Source rapid development Connect old with new ONCE! Enterprise grade (ticks all boxes) Future proof, secure, highly scalable, cloud + hybrid Internal and external enabler WHAT HOW
12 A scalable, trusted fulfillment layer connecting OpCos, Internet Cos and Enterprises Add value Internet Customer Aggregator MOBILE INTERNET FULFILMENT EXCHANGE Location don t disrupt BAU Regional Digital Companies Global Telco/DS Companies Access -USSD -SMS -Voice Customer Insight API 4 Fulfilment 2 3 Identity Payment Consumers AXIATA OPCOS WHAT HOW
13 Agile tech empowers and enables agile business Solution sales mindset Empower Digital Services Partner mindset Open source approach Reduce opportunity costs WHAT HOW
14 A Case Study Digital Enablement Anthony Rodrigo Chief information Officer Dialog Axiata PLC
15 The motivation Accelerate innovation relevant to community 10x Partner OTT/Developers & Co-innovate Extract more value from assets (BSS/Core)
16 Strategy to go Digital and Engage OTTs APIs Expose core assets via APIs for external consumption Process Re-design to accelerate VAS/OTT sign-up from 6+ months to weeks Engage Education and Engagement to increase adoption
17 APIs and Platform Processes Re-invention Idea Selling Layer Before After Wizards & Workshop Layer API Mgt layer Network Abstraction Adaptation Network/BSS Layer 6+ Months < 4 weeks API exposure is a foundation stone, but right tooling & Telco process re-engineering is Key
18 Education Engagement Venture Engine 90+ Events Social Media 100+ Startups For adoption and revenue hockey stick to materialize, education and active engagement is a must
19 Myriad of Apps & Services created by the community 24 Months APPS & Services 4800 Apps 2500 Developers
20 Digital Enablement Platform
21 Mobile Connect Case Study API Gateway with Mobile Connect 6 Weeks Digital Enablement USSD REST SMS Authenticators App Platform REST OIDC Serving Operators Complexity/Systems abstracted, reducing MNO s effort, time and cost to engage OTT s
22 OPERATIONAL OVERVIEW tba STANDARD PROCESS Legal Contracts On-boarding Process Reconciliation Clearing DEDICATED SUPPORT (SI) India Bangladesh Gateway Cambodia Gateway MIFE Hub On-boarding API integration Self Service Portal System Management OPCO SPOC = CDSO SPOC Business Liaison Commercial Legal BIZDEV PRODUCT MARCOM Commercial Marketing Product Roadmap Regional Ecosystem CENTRAL PLATFORM DEV Development Integration OpCos Sri Lanka Gateway Malaysia Cloud Gateway Indonesia Gateway Axiata Digital Enablement
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