Machinebook White paper, February 2016

Transcription

1 Machinebook White paper, February 2016

2 Machinebook TM - Next generation of social collaboration in Service Business With Machinebook, people, machines and services communicate and collaborate together. Change your company culture to social collaboration with motivating KPIs. Give service personnel power to the information and possibility to increase the value of the data with social communication methods. Machinebook TM modules Social Fleet Collaboration Platform Tailored Monitoring of Machines Social Manuals Add-on Service Sales Channel Maintenance Records Knowledge Management Business opportunities Reduce production interruptions in the machine fleet Boost maintenance service quality by improved and stabilized work performance Increase service sales through the exclusive marketing channel The whole network share common mission, to minimize unplanned production shutdowns and maximize utilization of machines with minimum service costs.

3 SOCIAL MEDIA PHENOMENON Why more than 1 Billion people are using digital social media tools every day? Megatrends and new thinking is leading us to next generation of Industrial Service Business. SOCIAL Getting digitally social ANALYTICS Machines produce valuable information MOBILE Wherever, whenever CLOUD Everything in the cloud

4 Challenge Why does service quality depend so much on the service person? The big challenge currently in many service organization is that work output is mostly depended upon service persons skills. In what way will your service organization differentiate from others? Why should customers select your services? Do you have the cheapest price or something else? Opportunity Harness social collaboration for increasing efficiency of your company s service business Give service personnel the power to access the information, and the possibility to increase the value of the information with social media methods. Machine data gets secured and current on-time condition is known. Social discussion arises around machine status and actions are planned and transparent. How to get tacit knowledge to company use? One big trend is that service personnel in many organizations is getting old and retires within 10 years. How has your organization planned to collect the tacit knowledge of experienced service persons? Take the next steps of social collaboration in Service Business. How can you motivate the personnel to use digital tools, when they don t feel need for them in their daily work? Why do more than 1 billion people use social media tools in daily life, but don t want to use corporate digital tools?

5 Solution Machinebook TM - Next generation social collaboration in service business Social Fleet Collaboration Platform The core of Machinebook is a social collaboration platform for service operations around machine fleets. It enhances open communication around the fleet of machines. Content will be produced by machines and users and social collaboration leverage the value of the information. People and machine collaboration Social collaboration around the machine s production data will boost the efficiency of the service operations to a completely new level. It enables relevant people to be aware of the status. It makes it possible for anyone to actively collaborate or passively follow the evolving feed of information. Machinebook makes it possible to have a completely new way of working that is lean, transparent and efficient. Tailored Machine Monitoring (IoT) The machine s live status is an important element of fleet condition monitoring. Tailored machine-specific monitoring information is shown in the machine s profile as in traditional IoT portals. In Machinebook, however, the basic dashboard information is enriched by social messages sent by the machine based on the underlying analytics. The ultimate added value emerges from social follow-up messaging continued by the network of involved people. Social Manuals Electronic Service manuals are part of Machinebook. The most recent up-todate manuals are always available while linked in the machine profile. Social communication around the manual content enrichens them. Tips and best practices can be shared easily. Any kind of interactive content such as demonstrative videos and animations can be included. This enables continuous knowhow development for service engineers. Gamification To motivate the whole organization in continuous knowledge, sharing their work should be measured through relevant and guiding KPIs. One major target is to have one time reporting, people only report once and that information is used every place where needed. In Machinebook, user activity is measured automatically (users posts, comments, likes, knowledge sharing, etc.). Users and managers can clearly see what user s activity status is in the social collaboration environment. Leaderboards allow top performers to shine. Gamification motivates users to participate and make the most of the tool.

6 Add-On Sales Exclusive service sales channel Machinebook provides an exclusive service sales channel for the manufacturer s supplementary services. Once a machine closes its seasonal maintenance time or reports a breakage, it can readily propose a maintenance service from the original manufacturer. The order can be made directly through the digital sales channel and all the related communication takes place transparently in the Machinebook. Direct marketing channel for new services In the Machinebook, manufacturers can also market their additional services directly for the most relevant end user groups. New services can be made available in the machine s service offering and promoted in the machine s information feed. Users can also share their service needs and suggest improvements through the direct feedback channels. Knowledge Management Machinebook acts as multilevel knowhow sharing solution. In addition to interactive service manuals, it offers machine-specific knowledge sharing. Tacit knowledge can be transformed to company asset. Up voting of the best knowledge shares ensures the most valuable information is quick to find and easy social sharing enhances its usage. Using the advanced search, one can find relevant information throughout the entire social network of machines. External tool integrations Existing spare part e-catalogs or other online sales tools can be integrated to Machinebook. This will provide single-point navigation to all the available support services. Maintenance records The machine s profile in Machinebook is a convenient place to maintain up-to-date records of machine maintenance history. Some of the records are generated automatically based on the machine s analytics. The records are then completed by the users or imported from the integrated maintenance system. Active service orders are always available. Social communication around them enables transparent planning of related activities.

7 Business opportunities Get business benefits from following areas Increase customer satisfaction by boosting service quality and efficiency. Improve and stabilize service quality by increasing service personnel collaboration and knowhow. Continuous machine condition monitoring and predictive service need analysis. Increased service sales through the exclusive marketing channel Whole organization tied to the same key KPI s., while at the same time, own KPIs are easy to follow and track progress in real time. The whole network share common mission, to minimize unplanned production shutdowns and maximize utilization of machines with minimum service costs. Future and vision Companies will increase digital social collaboration. Machines are getting social. Extend the capabilities of your people and machines.

8 About Cybercom Boosting your performance in the connected world Contacts Tatu Hautala Sales Executive Cybercom Finland Jani Ojala Advisory Consultant Cybercom Finland Cybercom Finland P.O. Box 13 FI Tampere Finland Cybercom address standard Icons designed by Freepik