Sage An Introduction. August 2017

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1 Sage An Introduction August 2017

2 We serve business builders Sage is the market and technology leader for integrated accounting, payroll and payment systems, supporting the ambition of entrepreneurs and business builders. Today, business builders measure success in strong relationships, partnerships, and communities. It s why Sage helps drive today s business builders with the most intelligent and flexible cloud-enabled software, support and advice to manage everything from money to people. Daily, more than 13,000 Sage colleagues in 23 countries work with a thriving global community of over 3 million entrepreneurs, business owners, tradespeople, accountants, partners and developers to champion the success of business builders everywhere. And as a FTSE 100 business, we are passionate about doing business the right way, supporting our local communities through the Sage Foundation. 2

3 Sage in numbers Market Finances Customers Global company with over 13,500 employees Organic revenue of 838m in FY17 Supporting worldwide 3m customers One of the market leaders in the UK, North America, Europe, South Africa, Asia and Brazil Presence in 23 countries. Organic growth of 6.4% in H1 FY17* Organic operating profit of 211m Market cap of c. 7bn Supporting customers, managing over 30,000 calls each day Ecosystem including 100,000 accountants and over 20,000 partners globally *Excluding North American Payments Data for H1 financial year 2017 ending 31 March

4 From start-up to market leader 1981 Sage founded in Newcastle upon Tyne by David Goldman, Paul Muller and Graham Wylie 1989 Listed on the London Stock Exchange 1991 Entered the US market 1999 Became FTSE Entered the Portuguese and Swiss markets 2005 Entered the Polish market 2008 Launch of Sage X Launch of Sage One 2015 Launch of Sage Live and Sage Impact 1992 Entered the French market 2003 Entered 7 new markets 2012 Entered the Brazilian market 2016 Launch of Pegg, world s first accounting chatbot Donald Brydon became Chairman of the board 2014 Stephen Kelly joins Sage as CEO 4

5 Regional overview North America US and Canada Strong presence in small business, a market leader in Canada c.2,600 employees* Revenue of 241 million* Europe UK & Ireland, France, Spain, Germany, Switzerland, Poland, Portugal, Austria, Belgium and a subsidiary in Morocco One of the market leaders in the UK, France, Ireland, Spain, Switzerland and Poland c.7,400 employees* International Brazil, Africa (primarily South Africa), Australia, Middle East and Asia (primarily Singapore, Malaysia and UAE) One of the market leaders in South Africa, Australia and Malaysia c.3,800 employees* Revenue of 137 million* Revenue of 462 million* Data for H1 financial year 2017 ending 31 March

6 Our values Customers first Our customers are at the heart of everything we do, they are why we are here and we wouldn t exist without them. Velocity Do the right thing Innovate Make a difference We are agile and action orientated; we keep things simple, deliver at pace and over achieve. Our colleagues are aligned and we trust each other to do the right thing to enable our customers to succeed. We create new ways of doing things and deliver innovative solutions which our customers need to help their businesses grow. Sage is a great place to work and our colleagues make a positive difference to local communities by relentlessly supporting our customers and their businesses to be successful. 6

7 The market opportunity White space Of the 72 million Small & Medium Businesses in the countries in which we operate, only around one in 10 currently use a purchased software solution to manage accounting and payroll. The other 90% using spreadsheets or pen and paper are our white space opportunity. 7

8 Supporting entrepreneurs with the right products. With Sage s golden triangle of seamlessly integrated solutions for Accounting, Payroll & Human Capital Management (HCM) and Payments, we ve got the movement of money covered. Accounting Allowing customers to issue invoices, analyse business performance, manage cashflow and budget and more. People & Payroll Simple, secure & efficient solutions to help customers remain compliant, pay employees accurately and deliver a great employee experience. Payments & Banking The golden triangle The golden triangle Enabling our customers to receive payments through their websites, via card reader or directly from electronic invoices. 8

9 Cloud accounting products at every step For start-ups and businesses up to around 10 employees in size. Sage One makes customers lives easier, from connecting to bank accounts to automatically reconciling records to make tracking expenses and income easy. Intuitively designed with no training required, Sage One can be used on laptop, tablet or mobile, with updates made live every 14 days. Makes accounting and invoicing simple for startups. For Small & Medium Businesses with around 10 to 200 employees. Sage Live enables one virtual office where business owners, accountants and employees can all contribute. Developed in partnership with Salesforce, Sage Live is designed for real-time processing and with social collaboration and mobile in mind. Customers can personalise the software to focus on what really matters and eliminate low-value tasks. The start of a real-time, social accounting revolution for Small & Medium Businesses. Our business management cloud accounting solution ideally suited to larger businesses. Unlike traditional ERP systems, Sage X3 simplifies business processes with rich functionality, offering multi-currency, multi-company, multi-language and multi-legislation support. X3 can be deployed on premise or in the cloud. Taking the complexity out of running mid-sized and larger businesses. 9

10 Our strategic pillars Customers for life One Sage Winning in the market Capacity for growth Revolutionize business Regardless of product, location, and size we re passionate about our customers and want to serve them for life. We ll be one inclusive team of smart experts executing at pace and taking pride in putting our customers first and foremost. Our ambition is to be the market leader: creating value for customers, developing innovative products, thriving in unchartered territory. Sage will be structured to best serve our customers: removing duplication of effort, simplifying processes, and working as one team. We will not only meet our customers needs, we ll change the game completely. The Sage ecosystem will be business indispensable ally and the go-to source for advice. 10

11 Business model Heavily informed by our strategy, the customer is at the start, middle and end of the business model aligned with the customer lifecycle and experience. Attract new customers by winning in the market, offering customer choice, supporting a strong partner and accountant ecosystem and providing first class support. Create exceptional customer experiences to earn customers for life. The lifecycle is supported by our One Sage culture and capacity for growth. Our customer journey Develop deeper customer relationships by bringing the latest technology and other benefits of subscription to inactive customers. Grow with our customers by revolutionizing business, providing additional features and services. Identify when a customer would benefit from migrating up to the next product solution. 11

12 Our ecosystem is unrivalled We work with a thriving community of accountants, partners, developers and entrepreneurs, the engine room of economies around the world. Introducing the Sage Partner Program. Cloud solutions, mobile platforms, and the demand for value-added solutions and services open doors to significant revenue opportunities for Sage partners. Launched in 2016, the Sage Partner Program is designed to simplify the way Sage engages, manages, and helps partners tap into the latest technology advances and growing market demand for cloud products, including Sage One, Sage Live, Sage X3, and Sage Impact. We work with a global network of around 20,000 business partners who provide: Implementation and customisation Training and support Specialist sector knowledge Plus around 100,000 accountants, bookkeepers and small business advisors worldwide, many of whom belong to a Sage recommendation scheme. Recent partnerships include Microsoft, Salesforce, pwc and Deloitte. Hundreds of partners helped co-create our cloud-based Sage Live product, which, with their help, was developed in just 26 weeks. 12

13 One Sage: Our People Our people are united behind one mission: serving and delighting business builders. Empowering our colleagues with an emotive purpose and strong values allows us to realise our ambition that s the Sage way. When asked why they love working at Sage, our colleagues used words like entrepreneurial, inspiring, family-friendly, collaborative, flexible and challenging. These words describe the culture that Sage is building one where colleagues are empowered to be themselves. Our colleagues can give to the causes that matter to them through Sage Foundation, to ensure that our company makes a real difference to our local communities 13

14 Sage Foundation: Sage Foundation was set up in 2015 to consolidate all the great philanthropic work we already do across the world; to formalize our approach to corporate philanthropy and to increase the impact we have. Using a unique model, we aim to help colleagues and organizations to create a positive impact on society by giving our time, money, expertise and technology. We will focus on creating social and economic opportunity in the communities in which we operate. 2% of employee time 2% of free cash flow 2 donated product licenses 14

15 Our Executive Committee Stephen Kelly Chief Executive Officer Steve Hare Chief Financial Officer Sandra Campopiano Chief People Officer Blair Crump President Vicki Bradin Legal Counsel Klaus-Michael Vogelberg Chief Technology Officer Stuart Lynn Chief Product Delivery Officer - interim 15

16 Sage Summit goes local Inspiring business builders everywhere This year, Sage Summit hit the road to provide startup to scale-up business blueprints to small and medium businesses around the world. Thousands of business builders joined us for inspirational presentations, valuable networking opportunities, and insightful product demos that helped take their business to the next level. Paris Melbourne Berlin Johannesburg Madrid London Atlanta Toronto 16

17 We all work together to deliver Extraordinary Customer Experiences Nearly 5,000 customer support staff globally Two new Customer Business Centers in Atlanta and Dublin to revolutionize the way we attract and support customers Over 30,000 calls per day for technical support, accounting questions and advice on new legislation Awards UK: Winner of Financial Software Vendor of the Year 2015 at UK FD Excellence Awards South Africa: Winner of Best Help Desk in the world at the Contact Centre World Top Ranking Performer global finals 2013 North America: Winner for Best New Cloud Products at K2 Quality Awards 2015 North America: Winner for Sage Advisor: Personalizing the Customer Experience CXPA - Customer Experience Innovation Awards 2013 Spain: Madrid Regional Government: Madrid Excellence Award for Consumer Confidence 2013 Germany: Winner of the Cloud Leader award 2015, EXPERTON 10/24/

18 In Conclusion conclusion We give business builders the power to control their businesses from the palm of their hand. We are changing the way that millions of businesses around the world track the movement of money and helping them to turn their dream business ideas into a way of life. 18

19 19 Thank you 2017 The Sage Group plc or its licensors. Sage, Sage logos, Sage product and service names mentioned herein are the trademarks of The Sage Group plc or its licensors. All other trademarks are the property of their respective owners.

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