2012 RAIL CONFERENCE. Connecting a Region Through Smartcard Technology Achieving High Performance through Choice, Value and Flexibility

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1 2012 RAIL CONFERENCE Connecting a Region Through Smartcard Technology Achieving High Performance through Choice, Value and Flexibility

2 Our research shows that interest in e-ticketing remains very strong e-ticketing can Provide significant distribution cost savings Boost customer satisfaction with operators Increase the efficiency of asset use Improve capabilities to combat fraud Provide more sophisticated business intelligence Provide an aura of innovation to public transport Distribution costs in public transport by channel (Cost in % of Revenues) Manual 5 10% 5 7% Manual Retail Autovending machine 3% -40% <2% <2% NEC Mobile Internet ATM -87% -87% Copyright 2012 Accenture All rights reserved. 2

3 Yet different priorities are being stressed and the marketplace is undergoing subtle changes Since Accenture s last major e-ticketing study (2005) some objectives have remained consistent Motivation factors underlying the introduction of e-ticketing Customer convenience is still strong but declining Operational efficiency is becoming as important as customer convenience Customer Convenience Growth 67% 80% Others priorities have changed subtly Operational Efficiency 66% Growth through e-ticketing adoption is no longer a priority Fare Management 46% Operational efficiency is acquiring specific meaning: internal process simplification Marketing Strategic Goals 26% 46% Fare management is still important but the focus is on responsiveness within existing boundaries Source: Accenture research Ticket to the Future (2005), Accenture interviews with transport operators (2009) Copyright 2012 Accenture All rights reserved. 3

And Industry Trends and Customer Expectations are Driving More Payment Technology Choices

Transit Access information from multiple interfaces Anytime; anywhere; anyplace Choice of

pay and use transit Credit card, debit card, mobile, transit only card Solutions that are

4 And Industry Trends and Customer Expectations are Driving More Payment Technology Choices Integrate payments across transport modes/operators (public/private) Choice of Integrated Transit Access information from multiple interfaces Anytime; anywhere; anyplace Choice of Access to Information Choice of Product & Service Choice of Payment Channels Options on how to pay and use transit Credit card, debit card, mobile, transit only card Solutions that are low-cost and affordable Single or multi-ride, pass, stored value Copyright 2012 Accenture All rights reserved. 4

5 Our Approach to New Payment Technologies Revolves around Choice, Value and Flexibility True mobility providing true choice Integrated service delivery True Customer Choice Convenient customer experience Progressive technology Open and flexible system New opportunities for revenue generation Information Management True Mobility Social & Economic Policy Embedded information management capability Commercialization True Value to Providers Operating efficiency Copyright 2012 Accenture All rights reserved. 5

Case Study PRESTO in Toronto and Ottawa Multi-Vendor sourcing and integration Phone/IVR Social Networks Self-Service Mobile Point-of-Sale Common

Center Banks Integration Layer Service Providers Service Bus Architecture Enables Ubiquitous Integration Acquirers SmartCard Open Payment NFC

6 Case Study PRESTO in Toronto and Ottawa Multi-Vendor sourcing and integration Phone/IVR Social Networks Self-Service Mobile Point-of-Sale Common Central System that leverages COTS Products Web Mail Business Services Reporting Card Manufacturers Transaction Processing Data Management Call Center Banks Integration Layer Service Providers Service Bus Architecture Enables Ubiquitous Integration Acquirers SmartCard Open Payment NFC Customer Account Focus enables Payment Choices Integrates Payment Services across 10 Transport Agencies Copyright 2012 Accenture All rights reserved. 6

Transport Agencies are Now Considering a Variety

However, Some Common Elements Are Emerging as Being Key to Moving Forward Committed Executive Sponsorship Clear, Consistent Business Case Published Future Concept of Operations Internal

9 However, Some Common Elements Are Emerging as Being Key to Moving Forward Committed Executive Sponsorship Clear, Consistent Business Case Published Future Concept of Operations Internal Organizational Alignment A Burning Platform for Change Clearly Communicated Vendor Partner Strategy Confirmed Financing Strategy and Approach Copyright 2012 Accenture All rights reserved. 9

10 Michael Wilson Accenture For More Information

Tap into an easier commute. Tap into. Tap into an easier commute. Tap into. PRESTO efare System. APTA Fare Collection Workshop Session 102

Tap into an easier commute. Tap into Tap into an easier commute. Tap into PRESTO efare System APTA Fare Collection Workshop Session 102 March 28-30, 2011 March 2011 Outline PRESTO Status Update PRESTO