on Strategie Retailing of Private Label Products in a

Transcription

1 Handbook of Research on Strategie Retailing of Private Label Products in a Recovering Economy Mönica Cömez-Suärez Universidad Autönoma de Madrid f Spain Marfa Pilar Martmez-Ruiz University of Castilla-La Mancha, Spain A volume in the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series BUSINESS SCIENCE RefereYice/ Anlmprint of (Gl Global

2 Table of Contents Foreword Preface Acknowledgment xx xxii xxix Section 1 Introduction Chapter 1 Private Label Management: Insights and Research Directions 1 Sebastian Molinillo, University of Malaga, Spain Yuksel Ekinci, University ofreading, UK Georgina Whyatt, Oxford Brookes University, UK Nicoletta Occhiocupo, Oxford Brookes University, UK Merlin Stone, Oxford Brookes University, UK Chapter 2 Reviewing the Role of Store Brands in the Global Retail Industry 28 Kijpokin Kasemsap, Suan Sunandha Rajabhat University, Thailand Chapter 3 Attitüde toward Private Label Brands: A Model for the Spanish Fast-Moving Consumer Goods Market 54 Mönica Gömez-Sitärez, Universidad Autönoma de Madrid, Spain Maria Pilar Martinez-Ruiz, University of Castilla-La Mancha, Spain Chapter 4 Private Labels in Chile: Influential Factors in the Purchase Intention 79 Mönica Gömez-Suärez, Universidad Autönoma de Madrid, Spain Galo Paiva, Universidad de La Frontera, Chile Berta Schnettler, Universidad de La Frontera, Chile

3 Section 2 Private Labels Strategies Chapter 5 Private Labels at the Service of Retailers' Image and Competitive Positioning: The Case of Tesco 104 Maria Pilar Marünez-Ruiz, University of Castilla-La Mancha, Spain Ines Gonzalez-Gonzalez, Public University ofnavarra, Spain Ana Isabel Jimenez-Zarco, Open University ofcatalonia, Spain Alicia Izquierdo-Yusta, Burgos University, Spain Chapter 6 Spanish Food Private Labels: In Search of a Differential Positioning 126 Rafael Maranön, Universidad Complutense de Madrid, Spain Chapter 7 Brand Equity of Store Brands and Its Effect on Customer Value: Spanish Consumer Goods Retail Sector 154 Natalia Rubio, Unversidad Autönoma de Madrid, Spain Nieves Villasenor, Unversidad Autönoma de Madrid, Spain Maria Jesus Yague, Unversidad Autönoma de Madrid, Spain Chapter 8 Choice of National Brand vs. Private Label "Me-Too" New Products in a Multicultural Context: Understanding Consumer Innovativeness 182 Mönica Gömez-Suärez, Unversidad Autönoma de Madrid, Spain Carmen Abril, Universidad Complutense de Madrid, Spain Chapter 9 Does Packaging Matter? Private Labels' Dress Codes and Consumer Choice 209 Rita Coelho do Vale, UCP- Catölica Lisbon School of Business and Economics, Portugal Pedro Verga Matos, ISEG-Lisbon School of Economics & Management, Universidade de Lisboa, Portugal Chapter 10 Managing In-Store Stimuli for Different Private Label Tiers 225 Alvaro Garrido-Morgado, University of Salamanca, Spain Oscar Gonzalez-Benito, University of Salamanca, Spain Mercedes Martos-Partal, University of Salamanca, Spain

4 Chapter 11 Assortiment Size and PL Penetration in Grocery Retailers' Portfolios during Economic Crisis: Empirical Evidence from Spain 244 Jose Luis Ruiz-Real, University of Almeria, Agrifood Campus of International Excellence, Spain Juan Carlos Gäzquez-Abad, University of Almeria, Agrifood Campus of International Excellence, Spain Francisco J. Martinez-Löpez, University of Granada, Spain Chapter 12 Private Label Sales through Catalogs with Augmented Reality 275 Gerardo Reyes Ruiz, Universidad Autönoma del Estado de Mexico, Mexico Samuel Olmos Pena, Universidad Autönoma del Estado de Mexico, Mexico Marisol Hernändez Hernändez, Universidad Autönoma del Estado de Mexico, Mexico Section 3 Ethics and Food Developments in Private Labels Chapter 13 Premium and Value-Added Private Labels: The Gase of Private Labels in Sustainable FMCG Markets 307 Victoria Labajo, Pontifical Camillas University, Spain Chapter 14 The Impact of Consumer Values and Perceived Corporate Social Responsibility on the Attitüde towards Genetically Modified Food: Implications for Private Branding Strategies 333 Giovanni Pino, University ofsalento, Italy Juan Jose Bläzquez-Resino, University of Castilla-La Mancha, Spain Chapter 15 The Role of Private Labels in the Organic Food Market 359 Miguel Llorens, Universidad Complutense de Madrid, Spain Sonia Carcelen, Universidad Complutense de Madrid, Spain Section 4 Private Labels in Specific Markets Chapter 16 Fair Trade and Innovation in the Shopping Channel: NGOs' Private Label Strategies as a Retailer of Fair Trade Products 389 Carme Moreno-Gavara, Open University of Catalonia, Spain Ana Isabel Jimenez-Zarco, Open University of Catalonia, Spain

5 Chapter 17 Importance and Role of Retail Brands in a Non-Food Market: A Gase Study of DIY Retailing in Spain 416 Gonzalo Moreno Warleta, Saint Louis University - Madrid> Spain Mönica Diaz-Bustamante Ventisca, Universidad Complutense de Madrid, Spain Chapter 18 Generic Drugs in the Pharmaceutical Market: A European Perspective 443 Mercedes Rozano, Universidad Autönoma de Madrid, Spain Chapter 19 Selling OTC Medicines in Supermarkets: A Challenge for the European Market 469 Luisa Fauvel Zamora, Universite de Rennes 1, France Gerard Cliquet, Universite de Rennes 1, France Chapter 20 Online Distribution Strategies: A Mix of Globalization and Diversification in the Fashion Market 491 Alicia Izquierdo-Yusta, Burgos University, Spain Victoria Labajo, Pontifical Comillas University, Spain Ana Isabel Jimenez-Zarco, Open University of Catalonia, Spain Maria Pilar Marttnez-Ruiz, University of Castilla-La Mancha, Spain Chapter 21 Private Label in the Tourism Industry: The Effects of Economic Crises 513 Juan Jose Bläzquez-Resino, University of Castilla-La Mancha, Spain Cesare Amatulli, LUISS Guido Carli University, Italy Giovanni Pino, University of Salento, Italy Compilation of References About the Contributors Index