Europe s first fuel cell mchp for homes

Transcription

1 World of Energy Solutions,Oct Europe s first fuel cell mchp for homes development, market entry and its challenges October 7 th, 2014 Toshiki Shimizu Panasonic Corporation

2 2 I. The Energy Situation II. Panasonic s Latest Development III. Activities for Global Expansion IV. Trends for Spread and Expansion

3 3 I. The Energy Situation II. Panasonic s Latest Development III. Activities for Global Expansion IV. Trend for Spread and Expansion

4 Before the Earthquake Nuclear 28.6% Japanese Energy Policy Direction Coal 25.0% New Energy 1.1% FY ,06BilKwh Hydraulic 8.5% Oil 7.5% LNG 29.3% After the Earthquake Coal 27.6% Nuclear 1.7% Hydraulic 8.4% FY2012 9,41BilKwh New Energy 1.6% LNG 42.5% Oil 18.3% 4 Source: Federation of Electric Power Companies Constitution of Power Generation amount by Power Source in the year of 2012 Based on the released information in 2013.May.17 Direction of New Energy Basic Plan (April 2014, Cabinet Council) Nuclear Power is important as a base load power source Further expansion of renewable energy usage Acceleration for realization of hydrogen society Expansion for utilization of clean usage of fossil fuel Deregulation for electricity and natural gas retail Fuel Cell is basic technology for utilize of hydrogen

5 5 I. The Energy Situation II. Panasonic s Latest Development III. Activities for Global Expansion IV. Trend for Spread and Expansion

6 Mechanism of Fuel Cell System 6 Chemical reaction between hydrogen and oxygen generates electricity, as well as hot water. Hot water Fuel Cell Cogeneration System Back up heat source Hot water Stack storage tank Generation Hot water storage unit Inverter Exhaust heat Heat collecting device AC Electricity DC Electricity Fuel Cell Unit Air (Oxygen) Hydrogen Fuel Processor Electricity Power & Heat generation By reaction between hydrogen and oxygen Natural Gas Reaction in Fuel Processor H Methane O H H H C H + O H WaterH H Power Generation Hydrogen H H H H H H CO2 H H + C H H O O H H Hydrogen Electricity e - e Membrane - e e- H + H + H + Electrode Heat - Electrode Oxygen O O H H O

7 Merit of Fuel Cell System 7 Fuel cell generates electricity where it s used for efficient utilization of precious energy Energy Efficiency of Power Plant Energy Efficiency of Fuel Cell Consumer Electricity Hot water Thermal Power Plant Electricity Consumer LNG Tank Primary Energy 59 Source: Law regarding streamline of energy use Unused Waste Heat & Power Lost During Transmission Electricity Environmental and Economical Effect of Fuel Cell Gas 41% 95% Primary Energy 5 (14.2) The rated value of new Ene-Farm Efficiency shown in LHV, shown in ( ) HHV (85.8) Non-usable Heat Electricity Hot water Reduction of CO2 emissions: 1.3t / year Reduction of household energy cost: *Data from Panasonic 60,000 yen / year Equivalent to CO2 volume that beech tree forest of approx. 2,800 m2 in size absorb

8 Development History of Fuel Cell system 8 May, 2009 The world s first commercial model launched and started sales Developed the 3 rd generation model for market penetration Basic technology development Panasonic Development for practical use Company President s Project starts Development for Large-scale field test commercialization Installation at Prime Minister official residence Opening of Kusatsu Factory First shipping ceremony Introduction Commercial sales Enlarged Introduction Penetration Globalization 09 model 11 model 13 model Europe model NEDO Practical-use Experiments Penetration research project NEDO Strategically practical technology development Government NEF Experimental field research NEF Large-scale field test project Industries FCCJ (Fuel Cell Commercialization Conference of Japan) Promote initiatives with the government & related industries FCA (Fuel Cell Association) ACEJ Advanced Cogeneration & Energy Utilization Center Japan

9 Development progress of Fuel Cell System 1 st generation(2009) 2 nd generation(2011) 3 rd generation(2013) 9 World highest total efficiency 95% (LHV) 1 + (Peak load boiler) Electric output Durability 1:as of 17 th Jan, 2013, Panasonic survey 2:DSS=Daily Start Stop 1000w~300w 750w~250w 750w~200w 40,000h(DSS) 2 50,000h(DSS) 2 60,000h(DSS) 2 Installation size 120cm 90cm 75cm Possibility ratio to install Tokyo urban area 24% 36% 48% RRP by Tokyo gas (index number)

10 Installation example in Japan 10 A. Installation at private house B. Fuel Cell + PV, Combined Generation C. Installation at apartment D. Various Installation <Unit to Unit> <Unit separation>

11 11 Topic 1 Fuel Cell mchp system for high-rise apartment house

12 Development of new Fuel Cell system for apartment 12 Installation in the apartment is essential for expansion at urban area Apartment has high volume at urban area Whole country based on the start construction of new dwelling in FY2012 Tokyo and Kanagawa Detached House 63% 588,415 units Total 936,330 戸 Apartment House 37% 347,915 units Detached House 37% 52,374 units Apartment House Tokyo 63% 143,232 units 90,858 units Detached House 50% 35,659 units Apartment House 50% 35,778 Kanagawa 71,437 units units Feature of the apartment house Based on the statistic of new dwelling construction Possibility for installation capacity of PV panel is small compare with the detached house Fuel Cell for apartment house has expected Current Fuel Cell is difficult to install for apartment house due to the space and several regulation of the building Special type Fuel Cell is necessary

13 For apartment house model, launched in April, Accommodate a needs from the standards and installation location of high-rise apartment house 1.Pipe shaft space installation Comply with the Building Standards Act in Japan 2.Specialization for apartment Earthquake resistance, resistance to wind 3.Wider variation of installation Exhaust variations, slim dimension Installation Image for apartment

14 Adoption our products 14 TOKYU Land Corporation Location : Shinagawa, Tokyo Number of houses :356 Structure : Ferroconcrete, Rise 18 stories high Final Completion :July 2015 SOGO Land Corporation Location : Nakanobu, Tokyo Number of houses : 100 Structure : Ferroconcrete, Rise 15 stories high Final Completion : Feb 2015

15 15 Topic 2 Continuous Power Generation

16 Function of the continuous Power Generation 16 Longtime blackout was occurred by Great East Japan Earthquake Close-up for the electric power supply at disaster and presence of gas energy Home appliances and heating appliances will be stopped by the blackout in Europe Operation of the equipment at blackout will be important Security and Safety of energy supply and importance of the decentralize energy supply are the common knowledge in Europe and Japan Grid Switch board Power unit Conversion Normal outlet Fuel Cell Natural gas Water refrigerator Outlet for blackout TV Backup boiler Supply the minimum electric power to the home in case of the blackout

17 Function of the continuous Power Generation 17 Fuel Cell can be started at stop mode and continue to operate at blackout Fuel Cell + Continuous Power Generation System Power unit Conversion unit Launch in Oct.2014 (Japanese model only) Generation Mode Stop Mode Blackout Generation continue Max 1200W( cont. 700W) Starting Generation start Max 1200W( cont. 700W) Specification Gas supply Blackout Fuel Cell 700W (96 hours) (charge to internal battery) Continuous Power Gnereation system (with internal battery) 500W (temporarily) Total output 1200W (temporarily) 700W (96 hours) Gas Stop 500W (temporarily) 500W (temporalily) 1:Fuel Cell charges internal battery at blackout 1

18 18 I. The Energy Situation II. Panasonic s Latest Development III. Activities for Global Expansion IV. Trend for Spread and Expansion

19 The Global Market Potential of Fuel Cell 19 The market expansion of Fuel Cell in EU and North Americas is expected from the view point of Gas infrastructure, comparison of Gas and Electricity bill and heat demand Fuel Cell expecting Market Target 欧州 EU (Middle, ( 中欧 北欧 東欧 ロシア North, East EU and Russia) ) 欧州 ( 中欧 北欧 東欧 ロシア ) ( 独 ) 実証試験 PEFC/SOF C ( 英 ) 研究開発 SOFC 欧州 60 万台 2800 億円 将来家庭用燃料電池で見込まれる市場ターゲット 将来家庭用燃料電池で見込まれる市場ターゲット 日本アジア大洋州 ( 中 韓 豪 ) アジア大洋州 10 万台 600 億円 ( 日 ) 商品化 PEFC ( 日 )11 年発売 SOFC ( 韓 ) 実証試験 PEFC 日本 30 万台 1400 億円 北米 ( アメリカ カナダ ) ( 米 ) 研究開発 PEFC/SOF C 北米 20 万台 1200 億円 1 Rich Gas infrastructure 2ク ローハ ル総需要 Big price 120 万台 gap 6,000 between 億円 (2018 年 ) Electricity and Gas 3 High Heating Demand North 北米 Americas (USA, アメリカ カナダ Canada) )

20 Adaptation to European Environment 20 Variety of Gas composition Japan : Liquefied Natural Gas (LNG) - Imported by the tanker Germany: Gas Pipe line Network - Mixing gas composition at the each area - Gas composition is changed by the political reason and the cost factor. Difference of Environment Japan : Outside installation : Domestic hot water demand Germany : Inside installation : Space heating demand Security for the safety of the CO density Large heating demand (approx. 4 times of Japan) Adaptation of the local heating circuit system Secure the performance against various flue pipe radiator radiator shower radiator radiator Fuel Cell System Source :SYSTEM DEVELOPMENT MAP 2011 Gas Infrastructure Europe Web site

21 Panasonic activities for market expansion in EU 21 Strengthen local product development along with technology development in Japan Establish the local developing base Development of the suitable system for local operating condition, installing environment On site investigation of natural gas composition R&D base in Langen, Germany Since July 2011 Development base in Cardiff, UK Since September 2012 Developing the best matching products to the local usage condition with the of early market introduction

22 Panasonic activities for market expansion in EU 22 Examination for European heating market Difference of business environment between Japan and Europe Recognition of brand and organization of sales maintenance and installation are very important Organization of maintenance The quick action of maintenance are required for trouble of heating equipment Difference of sales system The organization of the Installer is essential part for the sales of heating equipment Panasonic has entered into partnership with Viessmann company

23 1 st European PEM Fuel Cell System 23 Vitovalor 300-P 1. High efficiency Power Generation : 750W Power Generation Efficiency : 37% Overall Efficiency : 90% 2. Simple construction Fuel Cell unit + Boiler/Hot water tank unit 3. Easy to Use Operation and Monitoring by Mobile device

24 Viessmann activities for market expansion in EU 24 Example for Fuel Cell System installation Example 1 Example 2 Example 3

25 25 I. The Energy Situation II. Panasonic s Latest Development III. Activities for Global Expansion IV. Trend for Spread and Expansion

26 Fuel cell market expansion in Japan Owing to the subsidy by the Government, market is growing rapidly since 2009 Cost reduction should be needed because of decreasing the amount of subsidy (The government will put an end of subsidy by FY2015) The government sets 1.4 million units accumulated sales target by FY ,000 (Subsidy per units ; JPY) 1,250K 1,030K 700K Subsidy will finish by FY K Number of Units 1,400K ,000 6,000 13,500 24, K 380K 32,900 (Estimated) 250K Source : total demand is Panasonic s estimation by hearing with utility company and situation of FCA application

27 For the Wide Spread 27 Issues and direction for the widespread Further Cost Reduction System cost reduction by further system simplification Development of low cost catalyst (reducing platinum volume) Strengthen robust resistance of key devices Expansion of standard component usage Sales increment by global expansion Cost reduction by volume production effect Application to different Gas composition Application to the various installation environment System Price Further Collaboration in Government-Academia-Industry Large Scale Field Test (price at spread) Market introduction Cost Reduction 1/3 Spread Cost Reduction 1/2 Cost Reduction 1/2 Strengthen the function as decentralized power supply Expansion to feasible housings ( Apartment, Office Building ) Application to the Smart Community Utility Application to various environment and related regulation (the reverse current flow etc) Government Installation Target 2020: accumulation 1.4 million set 2030: accumulation 5.3 million set

28 For the future 28

29 Fujisawa SST (Sustainable Smart Town) 29 Fujisawa SST In 2014 schedule to start move-in Realizing the comfortable life style with ecology, new town forming and services with Panasonic unique solution such as energy management. PV and Battery installed in all houses, approx houses Planning to install Fuel Cell to most of houses Target : Realizing 70% CO2 reduction (vs. 1990) in whole Town

30 Establishment of the Hydrogen Energy Society 30 Ultimate clean Hydrogen Energy Society based on the expansion and evolution of Fuel Cell, and production of hydrogen with reasonable cost Evolution of Gas infrastructure Natural Gas Hydrogen Infrastructure Spread and evolution of Stationary Fuel Cell Introduction, spread and evolution of FCV Establishment of Hydrogen station Hydrogen Energy Society Fuel Cell Train Production of Hydrogen Production of Hydrogen by Renewable Energy Large-scale Fuel Cell Local supply of Hydrogen Hydrogen station Fuel Cell Vehicle Hydrogen type Residential Fuel Cell

31 31 Thank you very much Panasonic will achieve A better life and A better world for the people in worldwide by the spread and expansion of Fuel Cell