Yourself for Career Success

Transcription

1 Branding Yourself for Career Success in the Australian Job Market La Trobe University CRICOS Provider Code Number 00115M

2 Kelly Magowan

3 Warren Frehse

4 Professor Jessica Vanderlelie

5 Personal Branding - Creating Your Personal Pitch for Networking! Kelly Magowan & Sue Daniels from Diversitas La Trobe University CRICOS Provider Code Number 00115M

6 Experienced Career & Executive Coaches, successfully working with thousands of professionals & executives providing personalised support to define & achieve rewarding careers.

7 Agenda 1. Personal Branding Overview 2. Personal Branding Tools 3. Crafting Your Personal Pitch 4. Networking Tonight with Your Personal Pitch

8 Personal Branding Overview You are the product! We are all in the business of Marketing Us!

9 1. Careers are no longer linear Why Personal Branding Matters 2. We are likely to change jobs more frequently 3. Impact of the digital world and technology 4. Changing nature of how work is undertaken

10 Source:

11 Who Owns Your Brand? When you meet new people, how do you introduce yourself? Is it only your current job title & where you work (employer name)? Does your LinkedIn tagline have your job title & employer name?

12 Personal Branding Tools - Resume - Career Objective - Personal Pitch - Work & Social Networks - Appearance - Written & Verbal Communication Skills - Awards & Accreditations - Achievements - Personal Values - Testimonials - Reputation word of mouth! - Public Speaking - PR - Board Positions - Published works - Our networks & the company we keep - Community & Volunteer Work

13 Do you know what your Personal Brand stands for? Personal Branding Review Is this clear to your target marketplace what your targeting? Do you actively work on developing your Personal Brand? Does your current Personal Brand position you for the roles your working towards? Consider your CV/Resume, LinkedIn, Personal Pitch, Your Appearance, Your network.

14 What Is Your Personal Brand Gap? How big is the overlap? La Trobe University CRICOS Provider Code Number 00115M

15 Personal Brand Audit Tool 360 Reach How do others see your personal brand? William Aruda s 360 Reach Personal Branding Tool

16 1. Introducing you and your background - name, relevant work experience and education that positions you for the career you have or are looking to have. Crafting Your Personal Pitch 2. The value you bring skills & talents, key achievements, personal attributes, networks. 3. Who you are focused on adding value to, or fixing problems for? types of problems you have solved in the past, or want to be solving, industries or companies you want to help.

17 Personal Pitch Example Hi, my name is John. For the past 15 years I have worked with dynamic startups in healthcare and helped them commercialize and grow sustainable businesses. Currently, I am a CFO of a dynamic healthcare technology company where I am heavily involved in the Accounting, Strategy and Technology system development. Recently, working with our IT team we have created a new technology to improve the healthcare data accuracy within the public healthcare system by 50%. I am excited about the improved healthcare outcomes it offers as well as the time saved in problem solving.

18 Personal Pitches & Networking

19 Personal Pitch & Networking Activity What one thing can you change, add or adjust to your typical Networking introduction that will be more engaging for your audience & aligned with your Personal Brand?

20 1. Create & Practise Your Personal Pitch 4 Ways to Develop Your Personal Brand 2. Gradually start using all the Personal Branding Tools that make sense for your Brand & Audience 3. Network with fellow La Trobe Alumni & others regularly 4. If you get stuck, get help - La Trobe Careers Team, career coach or mentor

21 Some final thoughts Always capture the magic of who you truly are in your Personal Brand stories. Because, we all like to hear a great story, including career stories.

22 Thank you Kelly Magowan, Diversitas kelly@diversitas.com.au La Trobe University CRICOS Provider Code Number 00115M

23 What employers want and how to find them Warren Frehse Career Transition Strategist 14 November, 2018 La Trobe University CRICOS Provider Code Number 00115M

24 A bit about me and why I wrote this book

25 From reactive to proactive job search Source: Carol S. Dweck PhD, Mindset: Changing The Way You Think To Fulfil Your Potential

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27 What employers want Source: AAGE Employer Survey 2018

28 The hidden jobs: where to look

29 Accessing the hidden job market

30 Accessing the hidden job market LinkedIn and other social media Networking (Warm and cold contacts + Internships) Finding a mentor Careers events Alumni events Direct approaches (Targeting) Informational interviews Professional associations Volunteering

31 Small-to-medium sized enterprises The vast majority (over nine in ten) of Australian businesses are small businesses. They account for 33 per cent of Australia s GDP, and employ over 40 per cent of Australia s workforce. Source: Small Business Counts: Small Business in Australia, Australian Small Business and Family Enterprise Ombudsman, 2016 Many graduates only look for jobs in large organisations and ignore the potential for jobs in these businesses. Small-to-medium sized enterprises often supply goods and services to larger businesses and government. You can find out where these are by asking the big firms or meeting them through professional associations.

32 Finally, list all the transferable skills you have already attained through part-time, casual, volunteering or contract work. Skills in customer-service, teamwork, organisational skills, leadership, and conflict-resolution are some skills that are highly regarded by employers. And...if you re entrepreneurial, look for start-up and small business opportunities too.

33 Thank you La Trobe University CRICOS Provider Code Number 00115M Copyright La Trobe University 2017

34 Professor Jessica Vanderlelie /career-ready Supporting Employability CRICOS PROVIDER 00115M

35 About La Trobe La Trobe University CRICOS Provider Code Number 00115M

36 Employability Success

37 Career Ready Advantage Video:

38 Learn activities improve knowledge relevant to the workplace Curated by our careers specialist, with content from LinkedIn Learning, TED talks, podcasts and more. Linked to every degree progam

39 Course Related Activities Work Integrated Learning International Study Tours Study Abroad exchange or short programs La Trobe Essential Subjects Industry Based Learning Projects Service Learning Subjects Extra-Curricular Activities Paid employment Volunteering Ambassador or Mentor Programs Leadership Development Program Innovation Challenges Club participation and leadership

40 Lifetime Support for your Career Careers events and workshops Career development modules in the curriculum Career Options for workshops Industry Panels Graduate Researchers Careers Week MBA Careers Program Career development online courses

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42 Industry Placements Through our industry placements programs students have opportunities to connect with leading industry partners to gain practical skills well before graduation.

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45 The Learning Hub The place to develop and extend skills, for every student, at every level, on every campus through workshops, walk-ins and consultations. English Language Digital Literacy Study Skills Academic Writing Maths Skills Chemistry

46 Thank you

47 Branding Yourself for Career Success in the Australian Job Market La Trobe University CRICOS Provider Code Number 00115M