European Tour Operators Association (ETOA) Recruiting the best talent for the tourism sector

Transcription

1 European Tour Operators Association (ETOA) Recruiting the best talent for the tourism sector

2 ETOA Quick Facts Established since Members Members located in 35 countries worldwide 10bn in product purchasing

3 ETOA Members: Global Buyers Group & FIT Operators Wholesalers Online Intermediaries City Break, Cultural Holiday and Coach Operators Group Travel Organisers Luxury Travel Experimental and Educational Travel Operators MICE Specialists

4 ETOA Members: Global Buyers

5 ETOA Members: European Suppliers Hotels & Hotel chains Tourist Boards Tourist Attractions Transport Tourism services

6 ETOA Members: European Suppliers

7 What we do? VOICE Political support and lobbying - Tax in tourism (TOMS, PTD) - Visas - Tour guiding Represent member s interests International industry network Publish research reports and raise industry s profile

8 What we do? EVENTS B2B Supplier Meet Buyer Workshops - City Fair - MAMA - GEM - HEM Product purchasing platform of European destinations, accommodation, sightseeing and attraction services Seminars Networking and fam-visits

9 What we do? SERVICES Profile raising, marketing services Targeted communications, newsletters, new member introduction Free legal, taxation and technology hotlines Online resources Use of ETOA logo

10 What we do?

11 What we do?

12 What we do?

13 Recruiting the best talent for the tourism industry Using ETOA s 20 years of experience working with the travel trade Drawing on case studies and best practice from member companies, partners and ETOA event attendees ETOA is an example of SME (association) with a specific set of employment requirements

14 Source: Oxford Economics, 2012 The importance of the sector In all regions of the world except for Africa, employment in Travel & Tourism is expected to be stronger than overall employment growth In 2011, 98 million people were directly employed by Travel & Tourism. This is: 6 times more than automotive manufacturing 5 times more than chemicals manufacturing 4 times more than mining 2 times more than communications A third more than financial services

15 The importance of the sector Travel & Tourism directly sustains more jobs than the automotive and chemicals industries combined across every region of the world Employment by the sector in Europe reaching 10 million in 2011 exceeds automotive manufacturing by a factor of three In Asia, there are 7 times as many tourism jobs as auto manufacturing jobs and 5 times as many as chemicals manufacturing jobs Source: World Travel & Tourism Council, 2012

16 The importance of the sector EMPLOYMENT: DIRECT CONTRIBUTION World: 130 Travel&Tourism jobs (mn) Travel&Tourism jobs (mn) Source: World Travel & Tourism Council, 2012

17 The importance of the sector EMPLOYMENT: DIRECT CONTRIBUTION World: % of total employment % of total employment Source: World Travel & Tourism Council, 2012

18 The importance of the sector EMPLOYMENT: DIRECT CONTRIBUTION Europe: Travel&Tourism jobs (mn) % of total employment Source: World Travel & Tourism Council, 2012

19 Tourism sector employment People who work in the sector are less qualified than average Employment is concentrated among small workplaces although the proportion of self-employed workers is below the average for the whole economy The sector provides lots of opportunities for part-time and temporary employment Female workers outnumber male workers, although the proportion of women in the sector has been falling over the last decade. Young age with one third of workers aged under 25. High turnover Source: UK gov employment statistics

20 Key challenges Changes in technology and consumer demand Labour turnover is a significant challenge and the sector needs to develop and promote skill demand progression routes for careers in the sector

21 ETOA and recruitment Selection Job description (personal spec) Advertise or pass to the recruitment agency

22 ETOA and recruitment CV best practice and common mistakes Presentation (CV is your marketing tool) layout, colours, typeface, check spelling, no photos Length (1 is great, never more than 2) Simple and factual Explain gaps, use words from the ad, contact details Results, achievements, successes Recruiting from abroad

23 ETOA and recruitment Cover note best practice and common mistakes Short Tailored Certificates only if asked

24 ETOA and recruitment Interview best practice and common mistakes Be on time Presentation Body language Not the time to find out about the company - do your research Prepare examples of skills End is the most important Pre-think questions

25 ETOA and recruitment Be genuine

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