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Myles Flynn
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1 Please note that this presentation is given to you for information only. This document remains property of Randstad and should never be used or distributed outside your company.

2 Employer Branding Perception being reality Global sector report Informatics - Consulting Results Randstad Award 2012

3 table of contents 1. Study background and study design 2. Overall results what are the most important factors when choosing an employer? - = main factors defining attractiveness least important versus most important factors when choosing an employer recruiting: which channels do potential employees use to find a job? 3. Comparison between sectors how attractive is your sector compared to other sectors? how attractive is your sector for potential employees? how does your sector rate on the various factors compared to other sectors? Employer Branding: Perception being reality Informatics - Consulting

4 study background and study design

Randstad Award 2012 Randstad Award based on perceived attractiveness of companies amongst a large audience attractiveness measured for 150 biggest employers in 14 countries (*) in Europe, APAC and

5 Randstad Award 2012 Randstad Award based on perceived attractiveness of companies amongst a large audience attractiveness measured for 150 biggest employers in 14 countries (*) in Europe, APAC and North America; sector results are based on the results at company level within this sector most attractive employer determined by means of the question: Would you like to work for this company? employers evaluated on 10 various factors National representative sample of potential employees representative on region, age, sex and education comprising current students, employed and unemployed workforce aged between 18 and 65 years old Interviews conducted online between October 2011 and February 2012 (*) participating countries in Europe: Belgium: 12 th edition France, Germany, Spain & Netherlands: 3 rd edition Italy, Poland & UK: 2 nd edition (*) participating countries in APAC & North America: Australia, India, New Zealand: 2 nd edition Canada: 2 nd edition Singapore, Japan: 1 st edition Employer Branding: Perception being reality Informatics - Consulting

6 absolute and relative attractiveness total sample know the company 100% would like to work for the company 80% 40% absolute attractiveness = 40/100 = 40% relative attractiveness = 40/80 = 50% Employer Branding: Perception being reality Informatics - Consulting

Would you like to work for this company? 1 5 not agree at all totally agree 4.

7 questionnaire 1. Which aspects are important to you in choosing to work for a specific company? top 5 ranked from most important aspect to least important 2. Do you know this company? yes/no 3. Would you like to work for this company? 1 5 not agree at all totally agree 4. Association known companies with specific factors 1 5 not agree at all totally agree Employer Branding: Perception being reality Informatics - Consulting

some definitions Name Awareness to know the company well enough to have an opinion/perception about the company Absolute Attractiveness amongst

the company; % that would like to work for the company removes the 'size' bias - big companies having the advantage to be known by most people

8 some definitions Name Awareness to know the company well enough to have an opinion/perception about the company Absolute Attractiveness amongst all respondents (total sample); % that would like to work for the company Relative Attractiveness = Randstad Award amongst respondents who know the company; % that would like to work for the company removes the 'size' bias - big companies having the advantage to be known by most people and as a consequence often rank amongst the top on absolute attractiveness Employer Branding: Perception being reality Informatics - Consulting

9 success of a company hinges on the quality and talent of its employees Competitive Image to attract right candidates Business success High retention to ensure a stable work force Satisfied customers Improve cost management to reduce costs for search & selection Qualified workers Employer Branding: Perception being reality Informatics - Consulting

10 overall results what are the most important factors when choosing an employer?

11 job security is the most important factor for a fifth of potential employees, followed by financial health and competitive salary & employee benefits which is the most important factor to you in choosing to work for a specific company? most important factor Global Long-term job security 20 Financially healthy 17 Competitive salary & employee benefits 13 Interesting job content 10 Pleasant working atmosphere 9 Good work-life balance 6 Career progression opportunities 5 Flexible working 4 Conveniently located 4 Good training 3 Strong management 2 International/global career opportunities 2 Quality products/services 2 Strong image/strong values 1 Diversity management 1 Concerned with environment & society 1 Uses latest technologies Employer Branding: Perception being reality Informatics - Consulting

12 within the top 5 of most important factors, job security is closely followed by working atmosphere and competitive salary & benefits which are the top 5 most important factors to you in choosing to work for a specific company? top 5 most important factors Global Long-term job security 61 Pleasant working atmosphere 55 Competitive salary & employee benefits 54 Financially healthy 46 Interesting job content 40 Career progression opportunities 38 Good work-life balance 37 Conveniently located 34 Flexible working 30 Good training 23 Strong management 15 Quality products/services 14 International/global career opportunities 13 Strong image/strong values 12 Diversity management 10 Concerned with environment & society 9 Uses latest technologies Employer Branding: Perception being reality Informatics - Consulting

13 financial health is more important to respondents currently working in Informatics - Consulting compared to the global ranking, taking first position before long-term job security which is the most important factor to you in choosing to work for a specific company? most important factor Informatics - Consulting Financially healthy 22 Long-term job security 18 Competitive salary & employee benefits 14 Interesting job content 8 Career progression opportunities 7 Pleasant working atmosphere 6 Good work-life balance 6 Good training 4 Conveniently located 3 Flexible working 3 International/global career opportunities 2 Strong management 2 Quality products/services 1 Uses latest technologies 1 Strong image/strong values 1 Diversity management 1 Concerned with environment & society (CSR) Employer Branding: Perception being reality Informatics - Consulting

14 employees working in Informatics-Consulting most often list job security in their top 5 of most important factors, followed by salary & benefits and employers financial health which are the top 5 most important factors to you in choosing to work for a specific company? most important factor Informatics - Consulting Long-term job security 60 Competitive salary & employee benefits 53 Financially healthy 51 Pleasant working atmosphere 46 Career progression opportunities 45 Interesting job content 37 Good work-life balance 36 Conveniently located 28 Good training 27 Flexible working 26 International/global career opportunities 22 Strong management 18 Uses latest technologies 14 Quality products/services 12 Strong image/strong values 10 Concerned with environment & society (CSR) 7 Diversity management Employer Branding: Perception being reality Informatics - Consulting

15 overall results least important versus most important factors when choosing an employer

16 least important factors versus most important factors according to the total sample of respondents (Global) which factors are the least / most important to you in choosing to work for a specific company? least important vs most important factors Global % least important % most important Long-term job security Pleasant working atmosphere Competitive salary & employee benefits Financially healthy Interesting job content Career progression opportunities Good work-life balance Conveniently located Flexible working Good training Strong management Quality products/services International/global career opportunities Strong image/strong values Diversity management Concerned with environment & society 38 9 Uses latest technologies Employer Branding: Perception being reality Informatics - Consulting

17 least important factors versus most important factors according to respondents currently working in Informatics - Consulting which factors are the least / most important to you in choosing to work for a specific company? least important vs most important factors in Informatics - Consulting % least important % most important Long-term job security Competitive salary & employee benefits Financially healthy Pleasant working atmosphere Career progression opportunities Interesting job content Good work-life balance Conveniently located Good training Flexible working International/global career opportunities Strong management Uses latest technologies Quality products/services Strong image/strong values Concerned with environment & society 41 7 Diversity management Employer Branding: Perception being reality Informatics - Consulting

18 overall results recruiting

19 recruiting: global which channels do you use to find a job? (total sample) % Global % more men % more women Job-boards Adverts in newspaper/magazines Recruitment Agencies Family & friends Social media (LinkedIn, Twitter, etc.) Employers websites Networking events Spontaneous job applications note: scores displayed point at the dominating group with above average rate against the group with below average rate (not displayed) Employer Branding: Perception being reality Informatics - Consulting

20 recruiting: Informatics - Consulting which channels do you use to find a job? (respondents currently working in Informatics - Consulting) % Informatics - Consulting % more men % more women Job-boards Recruitment Agencies Adverts in newspaper/magazines Social media (LinkedIn, Twitter, etc.) Networking events Family & friends Employers websites Spontaneous job applications note: scores displayed point at the dominating group with above average rate against the group with below average rate (not displayed) Employer Branding: Perception being reality Informatics - Consulting

21 comparison between sectors how attractive is your sector compared to other sectors?

22 sector attractiveness based on respondents perception of the companies included in these sectors within the scope of the Randstad Award survey amongst respondents (total sample) that know one or more companies operating in this sector in the previous slides the sector is defined by the group of respondents that currently work in this specific sector, in this case Informatics - Consulting in the next slides the sector is defined by the companies that represent that sector in each country; the companies are evaluated by the respondents (total sample) regardless of the sector they work in Employer Branding: Perception being reality Informatics - Consulting

attractiveness sector amongst respondents that know one or more companies operating in this sector (total sample) note: the sector ranking is based on respondents perception of the companies that are

23 attractiveness sector amongst respondents that know one or more companies operating in this sector (total sample) note: the sector ranking is based on respondents perception of the companies that are included in the research would like to work for: (% 4-5) Automotive/Vehicles Informatics - Consulting FMCG Pharmaceutical/Chemical Services Utilities Non-profit Industrial/Manufacturing Finance (Banking & Insurance) Travel/Leisure/Horeca Construction Transport/Logistics/Wholesalers Retail % 41% 37% 40% 35% 35% 33% 37% 33% 32% 31% 32% 26% % 44% 40% 39% 36% 36% 36% 36% 34% 33% 32% 29% 28% Employer Branding: Perception being reality Informatics - Consulting

24 attractiveness of Informatics - Consulting by factor amongst respondents that know one or more companies operating in this sector (total sample) position of Informatics - Consulting in European countries BE FR GE IT (*) PL ESP UK Salary & employee benefits : 2/25 4/20 2/21 7/13 10/14 6/16 5/15 Career progression opportunities : 2/25 3/20 3/21 7/13 4/14 3/16 8/15 Pleasant working atmosphere : 7/25 6/20 2/21 2/13 9/14 13/16 8/15 Long-term job security : 5/25 12/20 3/21 10/13 10/14 7/16 8/15 Good work-life balance : 14/25 12/20 3/21 9/13 11/14 12/16 9/15 Financially healthy : 4/25 8/20 2/21 5/13 8/14 8/16 5/15 Interesting job content : 3/25 5/20 1/21 3/13 8/14 5/16 7/15 Good training : 2/25 3/20 1/21 8/13 4/14 1/16 8/15 Strong management : 3/25 4/20 4/21 6/13 11/14 12/16 7/15 Environment & society (CSR) : 14/25 10/20 2/21 6/13 8/14 11/16 11/15 (*) Italy: Telecom note: no results for The Netherlands as the sector is not as such represented = within top Employer Branding: Perception being reality Informatics - Consulting

25 attractiveness of Informatics - Consulting by factor amongst respondents that know one or more companies operating in this sector (total sample) position of Informatics - Consulting in APAC AUS IND NZ SING JAP Salary & employee benefits : 21/27 1/8 4/17 7/12 2/16 Career progression opportunities : 19/27 1/8 6/17 5/12 3/16 Pleasant working atmosphere : 15/27 1/8 6/17 4/12 4/16 Long-term job security : 21/27 2/8 8/17 7/12 11/16 Good work-life balance : 18/27 1/8 7/17 1/12 6/16 Financially healthy : 20/27 1/8 4/17 9/12 3/16 Interesting job content : 18/27 1/8 8/17 5/12 5/16 Good training : 20/27 1/8 5/17 5/12 6/16 Specific sector in countries: Australia: IT & Telecom + Business Services Strong management : 21/27 1/8 6/17 7/12 4/16 India: IT, Communication & Telecom & ITES New Zealand: IT & Telecom Environment & society (CSR) : 21/27 1/8 13/17 6/12 10/16 Singapore: IT & Telecom Japan: Information & Communication note: no results for Canada as the sector is not as such represented = within top Employer Branding: Perception being reality Informatics - Consulting

26 comparison between sectors how attractive is your sector for potential employees?

27 name awareness Randstad attractivity grid relative attractiveness by name awareness name awareness and low relative attractivity 1 name awareness and relative attractivity 2 indifferent players dominant players limited choice amongst less qualified/ less motivated potential employees can choose employees amongst wide range of well qualified/ly motivated potential employees low name awareness and low relative attractivity 3 low name awareness and relative attractivity 4 low profile players niche players very limited choice amongst less qualified/less motivated potential employees limited choice amongst well qualified/ ly motivated employees low relative attractiveness Employer Branding: Perception being reality Informatics - Consulting

28 name awareness attractiveness of Informatics - Consulting in the countries relative attractiveness by name awareness Japan 100% 90% UK 80% 70% 60% Singapore Australia New Zealand 50% India 40% Poland Germany 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 30% Belgium Italy 20% France 10% Spain 0% low relative attractiveness Employer Branding: Perception being reality Informatics - Consulting

29 name awareness attractiveness sectors - Belgium amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% Telecom Retail Distribution Distribution Telecom 90% 80% Retail 70% low Horeca Horeca 60% Finance Vehicles Vehicles Finance HR 50% FMCG-non food FMCG-food FMCGnon FMCG-food Transport Media Electronics Media Transport HR 40% food Electronics IT-Consulting 15% 20% 25% 30% Chemical Textile Chemical 35% 40% 45% Cleaning- Auto Parts 30% Aeronautics Aeronautics Pharmaceutical IT-Consulting Steel environment- security Steel Construction-installation-energy Metal 20% Construction-installation-energy Pharmaceutical Cleaning- Metal Auto Parts Textile environment- security Non-metal 10% Non-metal Contact centers Contact centers 0% relative attractiveness Employer Branding: Perception being reality Informatics - Consulting

30 name awareness attractiveness sectors - France amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% 90% 80% Distribution Food Distribution Food Equipment/auto Distr. Cons. goods Distr. Cons. goods Distr. home/auto equipment 70% Horeca Finance Distr. home/auto equipment Finance 60% Equipment/auto Consumer goods Horeca HR HR Express Transp. Telecom 50% Food Consumer goods Express Transp. Telecom Food Energy/Environment 15% 20% 25% 30% 35% 40% 45% 50% Intermediate goods 40% Energy/Environment Media Aeronautics Intermediate goods Media Logistics Aeronautics 30% Logistics Construction Pharma Pharma Metal Construction 20% IT Consulting Metal IT Consulting 10% low 0% relative attractiveness Employer Branding: Perception being reality Informatics - Consulting

31 name awareness attractiveness sectors - Germany amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% Telecom 90% Food Telecom Vehicles Food Drugstore Market Vehicles FMCG 80% FMCG Drugstore Market Consumer Goods 70% Consumer Goods Retail Retail 60% Finance Services Electronics Energy Services Finance Energy 50% Electronics Transport-Logistics 20% 25% 30% 35% 40% 45% 50% 55% 60% Transport-Logistics Construction/-materials Chemical 40% IT-Consulting Construction/-materials Media Media Chemical IT-Consulting Machine Construction Pharma 30% Medical Machine Construction Heavy Industry Heavy Industry Pharma 20% Medical Automobile suppliers Automobile suppliers 10% low 0% relative attractiveness Employer Branding: Perception being reality Informatics - Consulting

32 name awareness attractiveness sectors - Italy amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% 90% 80% 70% Retail non-food Retail food Telecom 60% Insurance FMCG 50% Retail non-food Telecom Insurance 40% Retail food Finance Services Metal 30% 35% 40% 45% Pharma 50% 55% 60% 30% Heavy industry Finance Fashion & Services Pharma Luxury Electronics 20% Non metal Heavy industry 10% FMCG Fashion & Luxury low 0% relative attractiveness Employer Branding: Perception being reality Informatics - Consulting

33 name awareness attractiveness sectors - Poland amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% 90% 80% 70% Transport & Logistics 60% Entertainment Entertainment Telecom & IT 50% Transport & Logistics Materials & Fuel Retail 40% Pharma Telecom & IT Retail Automotive Materials & Fuel Pharma Electro- technical 30% 20% 25% 30% Construction 35% Construction 40% Food 45% 50% 55% Food Automotive Paper/timber Electro-technical Paper/timber 20% Power Power Chemical Chemical low Metal 10% Metal 0% relative attractiveness Employer Branding: Perception being reality Informatics - Consulting

34 name awareness attractiveness sectors - Spain amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% 90% low Insurances Retail Finance Retail FMCG Food Insurances 50% Media 30% 35% 40% 45% Energy 50% 55% 60% Energy 40% Logistics Construction Logistics Hospitality & Services Industry IT/Consulting Finance Telecom Telecom Aeronautics Automotive Construction Chemical/Pharma IT/Consulting 10% Hospitality & Services relative attractiveness 80% 70% 60% 30% 20% 0% Automotive Media Aeronautics FMCG Food Industry Electronic Chemical/Pharma Electronic Employer Branding: Perception being reality Informatics - Consulting

35 name awareness attractiveness sectors - UK amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% 90% Retail 80% Retail IT & Telecom Utilities 70% Retail Banking FMCG Insurance 60% Retail Banking IT & Telecom Utilities Automotive - Aerospace Transport & Logistics FMCG 50% Education 20% 25% 30% 35% 40% 45% Investment Banking Transport & Logistics 40% Healthcare Healthcare Automotive - Aerospace Construction 30% Pharma Business Services 20% Housing Associations Business Services 10% low 0% relative attractiveness Employer Branding: Perception being reality Informatics - Consulting

36 name awareness attractiveness sectors - Australia amongst respondents that know one or more companies operating in this sector your score 2011 your score low 100% 90% relative attractiveness Aviation Retail (Fast Food) 80% Banking & IT & Telecomm. Financial serv. Banking & 70% Financial serv. Retail Manufact. (Auto) Retail (Fast Food) IT & Telecomm. 60% Manufact. (Auto) Insurance Retail FMCG Oil & Gas Oil & Gas 50% FMCG Mining & Natural Res. Media Transport & logistics Transport & Energy & logistics Utilities Hospitality & recreat. serv. 40% 5% 10% 15% 20% 25% Manufact. 30% 35% 40% Manufact. Hospitality & Wealth, Superannuation & Funds Managem. (Steel) recreat. serv. Mining & Security serv. 30% Manufact. Natural Res. Manufact. (Food) Manufact. (Food) (Constr. Prod.) Professional Professional 20% Serv. Media serv. Facilities Managem. & Catering Manufact. (Packag. Business /Paper) serv. Engineering & Manufact. Manufact. 10% Construction (Chemical) Design Engineering 0% Employer Branding: Perception being reality Informatics - Consulting

37 name awareness attractiveness sectors - India amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% 90% 80% 70% Services Auto & Autocomponents IT, Communication & Telecom FMCG, Durables & Retail Energy & infrastructure 60% 50% 40% 10% Auto & Autocomponents IT, Communication & Telecom FMCG, Durables & Retail 50% 55% 60% 65% 30% 70% 75% 80% Banking & Banking & Manufacturing - Manufacturing - Services Energy Finance Finance Non-machinery Non-machinery & infrastructure 20% Pharma & Biotechnology Pharma & Biotechnology low 0% relative attractiveness Employer Branding: Perception being reality Informatics - Consulting

38 name awareness attractiveness sectors - Japan amongst respondents that know one or more companies operating in this sector your score Electricity, Gas, Heat Energy & Water Retail Trade 100% 90% 50% Information & Communication Food, Beverages, Fodder & Tobacco 80% Internet & Oil, Coal, Plastic Nonelectric, Electric & Contents & Rubber Precision Machine 15% 20% 70% 25% Transportation 30% 35% 40% Finance & Construction & Other Property Manufacturing Chemical, Pharma, Insurance 60% Management Fiber & Glass Steel, NonFerrous & Metal Transport Equipment Service Trading & Wholesale 40% 30% 20% 10% low 0% relative attractiveness Employer Branding: Perception being reality Informatics - Consulting

39 name awareness attractiveness sectors - New Zealand amongst respondents that know one or more companies operating in this sector your score 2011 your score 100% 90% 80% Information Technology & 70% Telecommunications Banking & Financial Services Public Administration & Safety Wholesale & Retail Trade 60% Transport & Logistics Banking & Financial Services Public Sector Accommodation, Food Services Media & Facilities Information Technology & Agriculture, 50% Forestry & Fishing Property & Business Services Telecommunications FMCG Media Construction & Engineering 15% 20% 25% 40% 30% 35% 40% 45% Accommodation, Food Services Manufacturing Transport & Logistics Education & Training Services & Facilities Community Services 30% Healthcare Construction & Engineering Healthcare Agriculture, Forestry & Fishing 20% Professional Services 10% low 0% relative attractiveness Employer Branding: Perception being reality Informatics - Consulting

40 name awareness attractiveness sectors - Singapore amongst respondents that know one or more companies operating in this sector your score 100% 90% 80% 70% 60% Banking & Retail & FMCG IT & Financial Telecomm. Services Hospitality & 50% Recreational Manufacturing Services (Electronics) Transportation 40% & Logistics 20% 25% 30% 35% 40% Professional 45% 50% 55% Services (Security, Services Facilities, Media) 30% Industrial & Manufacturing Manufacturing 20% (Semiconductor) Property & Real Estate Engineering, Construction & Energy 10% low 0% relative attractiveness Employer Branding: Perception being reality Informatics - Consulting

Please note that this presentation is given to you for information only. This document remains property of Randstad and should never be used or

Please note that this presentation is given to you for information only. This document remains property of Randstad and should never be used or distributed outside your company. Employer Branding Perception