Municipal Management Development Programme. Communication and Stakeholder Relationship Management. Module 8 of MMDP

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1 Municipal Management Development Programme Communication and Stakeholder Relationship Management Module 8 of MMDP 9-credit HEQF (2007) level eight course Successful completion provides full credits for the Communication and Stakeholder Relationship Management Module of the Honours Programme in Public and Development Management, Module code. NQF level 8, nine credits Course Outline and Orientation Facilitator & assessor: Zwelinzima Ndevu; Tel ; Zwelinzima@sun.ac.za Internal Moderator: External Moderator: Please follow this link to register online: 1

2 1. INTRODUCTION Communication and Stakeholder Relationship Management in South Africa is regarded as an important means of deepening democracy. The current discourse and practice in the public service rests on the assumption that community-based participation is an essential component of the efforts to facilitate change across the service delivery spectrum. Such participation is needed not only to ensure efficiency and sustainability, but also to accelerate broader provision of services such as alleviation of poverty and provision of basic services and infrastructure by enhancing the community s understanding of public service processes and practice. It is a reality that to overcome the many contemporary challenges of public service delivery, a high degree of management sophistication is required. The executive programme and products of the School of Public Leadership are the result of knowledge from rigorous research on contemporary issues and international best practices. This research is done by specialists in the sector with the highest academic qualifications combined with practitioner backgrounds. All facilitators / researchers are permanent or extraordinary academic appointees of Stellenbosch University and all products are fully quality controlled and accredited as determined by the University and the Higher Education Qualification Committee. The products are the only sector-specific accredited products of Stellenbosch University with articulation to advanced degrees in public and development management, i.e. they either provide avenues of access to, or credit for modules of the advanced degrees (conditions apply). Besides stand-alone courses that are accredited modules or part of modules of various degree programmes, we also offer a range and progression of sector-specific management development programmes, including the Municipal Management Development Programme (on NQF Level 8) of which this course on Communication and Stakeholder Relationship Management in a municipality contributes 9 credits. 2. TITLE AND CONTEXT Communication and Stakeholder Relationship Management Module 8 of MMDP When viewed in context, communication, stakeholder relationship and their management are of more significance than is immediately apparent. The management of resources, especially the stakeholder relationship people, can only be analysed and discussed or performed in the 2

3 context in which it takes place. One needs to understand the context and the functions, skills and techniques required to manage communication and stakeholder relationship properly. In this module you will be oriented towards areas of communication and stakeholder relationship management in which various techniques can be used to create a strategic people-oriented process in your organisation, department or unit. You will be introduced to the new environment of Communication and Stakeholder Relationship Management in this country and abroad. By placing you into this context, you will be able, through experiential learning techniques, to understand and prioritise the various components of communication and stakeholder relationship management in a service delivery context. You will have a thorough overview of the process and an insight into some of the newer techniques, processes and skills involved in mastering the concept in your own work environment. It is important, if not vital, that manager at all levels and across all functions must manage communication and stakeholder relationship, their subordinates, peers and superiors in order to achieve performance goals, both of the individual and the organisation. 3. OBJECTIVES AND OUTCOMES The overarching objective is to equip participants with knowledge of, as well as insight and skills in communication and stakeholder Relationship management. This must be done in such a manner that they can utilise the techniques in their particular work situation and project environment in order to achieve immediate outputs and to support their sustainable outcomes. Module Outcomes (Participants should be able to) a) Explain the concepts communication and stakeholder relationship management within the development context; b) Explain the origin, features and outcomes of community development; c) Distinguish between ethical and practical principles of community development; d) Identify the main actors in community development; e) Give clarity on the skills required for community development; f) Present information and give clarity on the role and place of community development workers in communication and stakeholder relationship management; and g) Identify, implement and manage the life of a project for community development. 3

4 4. ASSESSMENT CRITERIA AND METHODS After attending this course, participants should be able to fulfil the following assessment criteria through the methods of assessment indicated below: Assessment criteria: Through the assessment, each participant must individually prove that he/she can fulfil the set outcomes and apply the knowledge of, as well as insight and skills in communication and stakeholder relationship management in a municipal work environment in general and his/her own work in particular. For successful completion, the average of all assessments must be a minimum of 50%. Assessment methods: Participants will be individually assessed by means of the following methods: a) A group presentation covering a specific outcome during the contact session (10%); b) Written closed book examination at a set date assessing knowledge and insight regarding communication and stakeholder relationship management theory covered in the module (50%); and c) Written assignment discussing context specific questions relating to specific outcomes to be submitted at a specified date after contact session (40%). 5. THEMES The following themes are covered: Theme 1: The Development Context Theme 2: The Process of Community Development Theme 3: Skills for Community Development Theme 4: The Life of a Community Development Project 6. SCHEDULE Please note that the time slots and order of themes may be scheduled in different order for different courses. Date 08:30 10:30 11:00-13:00 13:45 16:00 21 Aug Registration & receipt of e-learn self-study materials: Video recordings, course outline, course manual, course slides. 04 Sep Contact Session: Content overview Contact Session: Content overview Contact Session: Question and Answer about assessment content 05 Oct Assignment cut-off pm 4

5 12 Oct Closed Book Invigilated Individual Assessment 09:00 12:-00 Prescribed book: The prescribed book for this course is Community Development: Breaking the cycle of poverty (Fifth Edition), Swanepoel, H. and De Beer, F (Juta). Reading list: Alexander, P A massive rebellion of the poor. Mail & Guardian. [online] Available at: Accessed 26 November Davids, I., Theron, F. and Maphunye, K Participatory development in South Africa. A development perspective. Pretoria: Van Schaik Publishers. Dill, B The paradoxes of community-based participation in Dar es Salaam. Development and Change, 40(4): Dulani, B Democracy without political parties? Paper presented at the workshop on political violence. Club Makokola. Mangochi. Malawi. 19 December Gibson, C. M Citizens at the center: a new approach to civic engagement. Washington DC. The Case Foundation. Giddens, A Beyond left and write: the future of radical politics. United Kingdom: Policy Press. Ginsborg, P Democracy: crisis and renewal. London: Profile Books LTD. Habib, A South Africa: Approaching a moment of reckoning. A speech at the Annual Lecture-Ahmed Kathrada Foundation. [online] Available at: 5

6 Accessed 26 November Kondlo, K Making participatory governance work- re-inventing izimbizo forums in South Africa. Journal of Public Administration. 45(2): Mamdani, M The state, private sector and market failures: A response to Prof Joseph Stiglitz. Pambazuka news. Pan-African voices for Freedom and Justice. Issue 595. [online] Available at: Accessed 26 November Ndevu, Z Making community-based participation work: Alternative route to civil engagement in the City of Cape Town. Journal of Public Administration, 46(4): Nyerere, J.K TANU Guidelines on guarding, consolidating and advancing the revolution in Tanzania. In A. Coulson (ed.). African socialism in practice: the Tanzania experience. Nottingham: spokesman. Republic of South Africa Constitution of the Republic of South Africa, Act 108. Pretoria: Government Printers. 6