Internship in communication science: The start of your career

Transcription

1 Internship in communication science: The start of your career Monique Timmers Piet Verhoeven Marie-Elise van den Hoek Ostende Information meeting

2 Welcome Piet Verhoeven (internship coordinator International Track): What is an internship? Monique Timmers (internship coordinator Dutch Track): Planning, requirements, research, internshipwebsite, office hours. Marie Elise van den Hoek Ostende (Student Career Centre): How do I find an internship? How do things work in the Netherlands? Application skills training. 2

3 The start of your career 4

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6 Internship communication science Period of applied communication science doing research in a field of communication (field work) Opportunity to broaden your horizon train your practical skills and get experience gain insights in what it is like to work gain insight in organizational politics conduct research on your own Working period of 12 weeks or 60 working days minimum (16 ECTS) 7

7 Internship communication science Relevant to communication science Responsible for a couple of tasks on academic or higher vocational level Doing applied research in an academic way (field work) 8

8 Internship communication science Relevance to communication science: 1. Connected to research Market research, public opinion research departments,-agencies 2. Connected to the four domain courses (master programs) Political communication and journalism e.g.: On- and offline media editorial offices (news papers, TV, internet) Communication in the political field (political parties etc.) Corporate communication e.g.: PR, corporate communication, public information positions in organizations (companies, non-profits, ngo s, government etc.) and in consultancies/agencies Entertainment communication e.g.: Media production houses, organizations, broadcasters Gaming industry, show business Persuasive communication Advertising & marketing agencies, -departments Public information campaigning organizations e.g. health communication 9

9 Internship where? 10

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11 Overall planning First Semester Planning: orientation on internships: February-September (independently/ personally responsible = learning objective (p.20 Internship Quide) SIS (June) : apply for an internship supervisor Supervision starts: September Start internship between September November Finish internship between December January 1-6 weeks after concluding internship: Submit internship report

12 Overall Planning Second Semester Planning: orientation on internships: September February (independently/ personally responsible = learning objective (p.20 Internship Quide) SIS (December) : apply for an internship supervisor Supervision starts: February, 1st. Start internship between February, 1st April, 1st Finish internship between May, 1st June, 30th 1-6 weeks after concluding internship: Submit internship report

13 Requirements At least 12 full-time working weeks: begin and end an internship in the same semester. Entry requirements: completed at least 72 ECTS worth of obligatory courses (excluding mandatory elective components), including: Introduction to Communication Science (ICS) / Inleiding Communicatiewetenschap Methods of Communication Research and Statistics (MCRS) / Methoden van Communicatieonderzoek en Beschrijvende Statistiek 14

14 Activities, besides research Practical, academic-level activities that are closely related to the Communication Science program. To apply in practice the knowledge, skills and insights you have acquired during your studies, often in a context outside the university. 15

15 Research Project At least one third of the time: research project Formulate your own research question in consultation with the host organisation. What do they want to study, know? For example: Questions about their digital marketing strategy/ visitors on their website/ internal communications / effects of multiple screening. OR: 16

16 Research Project Conduct research at the request of the host organisation, as part of a team and/or part of your formal duties within the host organisation. For example: Internship at a research company; Brand Position Research/ Effects of a mediastrategy etc. 17

17 Internship-website/Stagewebsite Internship website Stagewebsite

18 Office hours View or bcw > A-Z > Internship > Internship coordinator Before visiting the walk-in hour, first check the internship guide. 19

19 PART II by career adviser Marie-Elise van den Hoek Ostende Doing an internship in the Netherlands Communication Science Marie-Elise van den Hoek Ostende University of Amsterdam UvA Student Careers Centre 1

20 1. What is an internship?

21 What is an internship? Definitions Differences in terminology: traineeships, work placements, graduate programmes, work students Different types of internships: research internship workalong / work experience internship summer internship Internships in the Netherlands Length of an internship Internship contract (and internship agreement (for non-eu)) Internship remuneration (minimum wage)

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23 Why do an internship? Career exploration Gaining self knowledge Building a network Skill development and practising your skills without pressure A good way to get started: first step towards your career Potentially direct access to company/job Relevant work experience -> CV *Research by Organization for Economic Co-operation and Development. OECD Skills Outlook Youth, Skills and Employability (in 22 countries)

24 2. How to find a suitable internship

25 Orientating for a suitable internship Step 1: orientation What do I like? What are my options in the labour market? It is an Iterative process

26 The orientation process Start with yourself What do I like to do? What drives me? What am I good at? What is interests me? What do I like to do? What drives me? YOU What am I good at? What companies are there? The market What are the jobs/internships like? What does my sector look like? Then connect it to the labour market and again connect that back to you Etc.

27 The career crafting process Reflect Self-assessment Interests and qualities, motivation, personal preferences, your personal situation Explore Labour market orientation Find out about organisations, projects, people, developments, opportunities, tasks and roles. Choose Career goal(s) Give my circumstances, what is a sound choice to make? What to focus on as a first career step? What is my career goal? Connect Create opportunities Make sure people know you and what to hire you for, reach out to people in your field Find Applying or getting hired Vacancy analysis CV & Cover letter Interview Assessment Salary negotiation

28 Researching yourself and your preferences What are your talents? Well organised Responsible Idealistic Observant Consistent Good communicator Friendly Straightforward Inspiring Goal-oriented Pursuasive Calm.. What topics interest you? A sustainable world Human rights Finance Arts and culture available to everyone Fundamental research Film industry Refugee crisis Preserving nature.. What conditions are important? Pleasant working environment Good reward Meaningful work Realistic targets Work/life balance Financial security The power to influence Personal development Responsibility Visible results An inspiring manager Cooperation Independence Clear job requirements Status Fast career progression..

29 Researching yourself and your preferences What topics interest you within your study? Corporate communication Digital media Content Markting Strategy/Consultancy Research Journalism Public Relations.. What kind of organization attracts you? Small/Large Sector /industry (media/government/fmcb/sustainable etc./law)

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31 Researching yourself and career opportunities There are many links/connections you can have with career opportunities Sector Company Department / Project Job or internship Individuals

32 The labour market is like an iceberg Job seeker open 30% 70% hidden Employer

33 The search process Refferals Online offline Direct Search Open applications Networking

34 Discovering the hidden labour market 1. Get to know the organisations in your field (of interest) 2. Learn what they do, who works there and what projects or developments they are involved in 3. Find out what they really do and what that involves 4. Make decisions along the way: what do you like and want? 5. Try to figure out how they recruit new staff 6. Get and stay connected Linkedin report 2017

35 Using LinkedIn to map out the labour market LinkedIn is an essential tool for: Orientation Networking Online profiling Use LinkedIn to map your labour market You can research companies, vacancies and individuals 4.3 million Dutch people use linkedin

36 Indirect entry strategies Networking is key - Face-2-face: teachers, classmates, peers - Online via LinkedIn Events Volunteering Open applications

37 Direct entry strategy Company website Check vacancy databases (uva.nl/jobboard; indeed;linkedin;com.science page) Use all your web search skills (marketing & com.intern; digital marketing intern; Content intern; online etc.) Researching vacancies and companies: Highlight the interesting parts and research why you find them interesting Keep track of organisations you re interested in because one day they might publish your internship! Tips: Always save the vacancies you are interested in Use vacancies and other information for terminology checks

38 3. How it works in the Netherlands

39 The 3 characteristics of Dutch working culture 1. Language: Dutch 2. Do it yourself 3. Personality and informality

40 Language Do I need to speak Dutch? The Netherlands has 3rd place in English proficiency in the world, according to the English Proficiency Index* Dutch labour market International labour market *source:

41 Organisations in the Dutch labour market International markets/clients (European) HQ s are located in NL because of legal and tax reasons Less/no need to speak Dutch Deploy your own cultural background and native language! Specific positions - serving international markets Speaking (a bit of) Dutch increases your chances Understand the Dutch culture Deploy your own cultural background and native language! International origin Dutch origin Understand Dutch clients Understand the international nature of the company Deploy your own cultural background and native language!! Full Dutch proficiency Understand the Dutch society, business culture, inhabitants etc. Dutch markets/clients

42 2. Do it yourself culture The Dutch like to do things themselves Proactivity is considered a positive sign Proof that you are able to: solve problems handle insecurity Take responsibility

43 3. Personality not formality The Dutch like to be informal and direct: personal yet professional This entails: Getting along on a personal level is very important! Showing preferences versus willingness Showing your deeper personal motivation: being genuine about your drivers and aspirations It is not only about what you can do, it is about who you are and what drives you.

44 Dutch labour market roles & rules In the Netherlands, the student is fully responsible for: Making sure the internship meets requirements Finding the internship Completing the internship Communication and negotiation with: (government), university & employer government You university employer

45 Dutch labour market permits & insurances Internship EU / EEA students Legally have full access to the labour market Do not forget insurances Dutch health insurance ; general third-part insurance (liability insurance) Non-EU/EEA students Need a work permit to do an internship. Unless a trainee agreement (Nuffic) is signed. This is signed trainee agreement between the company, university and the student. Dutch health insurance during your internship (not aon) ; liability insurance

46 4. Where to go from here: next steps

47 Practical steps What can you start doing? Start orientating on yourself: What do I like? What am I good at? Where do I want to go? Start orientating on the market: do online research and talk to people to learn more Start networking: face-2-face at events and via LinkedIn What do you need to prepare? Check regulations and obligations so you know what to expect and do Prepare your application portfolio -> online & offline (linkedin / CV) Prepare for other steps in the recruitment proces: interviews, assessments etc. And always remember: Students and graduates are expected to be proactive and take responsibility The Dutch like personalities, not formalities. They do expect you to stay professional

48 Contact: UvA Student Careers Centre Web: UvA Jobboard: Facebook: