Member Recruitment and Retention. Dr. Tamara L. Giluk Xavier University Student Org Academy Cincinnati, OH October 4, 2014

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1 Member Recruitment and Retention Dr. Tamara L. Giluk Xavier University Student Org Academy Cincinnati, OH October 4, 2014

2 Xavier Women in Business

3 Recruitment and Retention

4 Recruitment: Know Your Organization

5 Membership in Your Organization

6 Recruitment: Who Are You Targeting?

7 Recruitment Plan WHO? What type of student(s)? Any criteria to join? WHAT? What is your goal? How many new members? WHEN? When are you planning to recruit? WHERE? Where will you recruit? Recruit where your target new members may frequent. HOW? Brainstorm methods and create an action plan to reach goals Involve as many members as possible in recruiting Understand why members join your organization and market that Create brochures/flyers to distribute to prospective members Source:

8 Organization Image/Presentation

9 What is effective about this Week of Welcome (WoW) announcement and event? Taco Tuesday! Spanish Club and Student Organization of Latinos Join the Spanish Club and the Student Organization of Latinos, for TACO TUESDAY! Aside from tasty food, get to know existing members of both clubs. The Spanish Club and SOL host various cultural activities throughout the year promoting cultural diversity and education. 6:00 PM-7:30 PM l Xavier Yard North (Rain Location: GSC Clocktower Lounge)

10 What is effective about this Club Day presentation?

11 What is effective about this WCB Club Day presentation?

12 Recruitment Ideas Share a successful recruitment idea (strategy, tool) you have used in your organization

13 Onboarding The process used to help new members successfully transition into your organization; to transform new members into committed and engaged members

14 Onboarding Clarification Understand organization s expectations of members Culture Understand organization s purpose, history, traditions, values, and norms Connection Understand and develop formal and informal relationships *this information is drawn from Bauer, T. N. (2010). Onboarding new employees: Maximizing Success. Alexandria, VA: SHRM Foundation.

15 Retention: The GRAPE Principle Growth Are there growth opportunities for interested members? Recognition Do you recognize members for their hard work and accomplishments? Achievement Is there a sense of team achievement? Does everyone feel as if they have contributed to your organization s success? Participation Can everyone participate in programs or events? Enjoyment Is it fun to be a part of your group? Adapted from: The Ohio State University s Student Organization Handbook (2003)

16 Your Organization s Thirds The Top Third The Middle Third The Bottom Third Adapted from T. J. Sullivan s (2012) Motivating the Middle

17 Retention: The Middle Third Ask their opinion, but don t ask them to take on more responsibility Start and end your meetings/events on time Give choices about attendance (stop the mandatory events!) Thank them for showing up and participating at events Adapted from T. J. Sullivan s (2012) Motivating the Middle

18 Retention: The Middle Third Find out what gets your middle-third members excited and try it. Let them lead it if they re interested. Give them a meaningful supporting task Take some personal time to get to know them Offer to help with other stressful areas such as studying and homework Adapted from T. J. Sullivan s (2012) Motivating the Middle

19 Retention Ideas Share a successful retention idea (strategy, tool) you have used in your organization

20 Key Takeaways As a leader in your organization, it is your responsibility to attract, motivate, and retain your organization s members Develop a recruitment plan. What type(s) of students are you looking to recruit and where/when/how can you best access those students? Intentionally onboard new members to help them have a successful transition into your organization Retain existing members by encouraging ongoing, active participation. Focus on the middle third.

21 Action Ideas