INFLUENCING CHANGE. Ebony Nicole Brown Org Transformation Coach Ebony Nicole Brown, LLC

Transcription

1 INFLUENCING CHANGE Change Management Techniques to Guide New Tool Adoption to Organizational Transformations Ebony Nicole Brown Org Transformation Coach Ebony Nicole Brown,

2 Ebony Nicole Brown mp Industries Coached in Company Sizes Change Agent Coach 10 yrs 7 yrs 12 yrs Trainer 10 yrs 5 yrs Product Management 7 yrs People Development Agile CPIOP Certificate in Industrial and Organizational Psychology

3 Today s Objectives

4 3 phases prepare enable maintain & reinforce

5 prepare for the change stakeholder analysis scale & risk grid ADKAR strategy communication strategy mitigation techniques to resistance sponsor roadmap provide a solid foundation

6 What about Change Management

7 change is something new

8 change is different

9 change will happen there is nothing permanent except change - Heraclitus

10 Why Change Management

11 delivering a product new way of working

12 increased focus on people side communication collaboration transparency individuals groups the whole

13 enhances personal WIFFM what s in it for ME

14 minimizes risk employee turnover demoralization delays waste restarts not meeting objectives

15 grows long-term sustainability

16 aligns everyone involved

17 justifying change management increased focus on people side enhances the WIFFM minimizes risk grows long-term sustainability and more aligns everyone involved

18 Identify the Change

19 choose a change effort

20 have a vision WHY?

21 define the change effort As a Product a Scaling Start-up, I want to understand my role and responsibilities within an Agile environment so that I can enable product development and delivery to respond to market changes faster live within the agile principles and mindset feature driven vs project driven focus on collaboration with customer, stakeholder (technology, marketing, sales ) consistent usage of new tools mastering practices within frameworks chosen

22 Prepare for Change

23 3 phases prepare manage reinforce

24 prepare for the change stakeholder analysis scale & risk grid mitigation techniques to resistance sponsor roadmap ADKAR strategy communication strategy

25 determine risk & complexity Change Resistant readiness level Change Ready Small, Incremental size Large, Disruptive

26 prepare for the change stakeholder analysis ADKAR strategy scale & risk grid communication strategy mitigation techniques to resistance sponsor roadmap

27 stakeholder analysis Employee / Job Role Leader Business Unit Current Behavior Desired Future Behavior Product Manager [Name] Director of Product Business Project Managers No understanding of business value - Team empowerment & trust - Product mindset - Prioritization based on value Business Operations [Name] Director of Operations Operations Direct delivery of requirements to engineering - Work with Product to understand value prioritization - Team trust CEO Technology

28 prepare for the change stakeholder analysis scale & risk grid ADKAR strategy communication strategy resistance mitigation techniques sponsor roadmap

29 stakeholder mapping **size of circle = degree of influence on the change **thickness of line = strength of relationship Product Director of Prod operations CEO employees #100+ employees #1-#100 marketing

30 against vs for in change change champion the enemy willing helper the doubter fence rider

31 Technology CEO Operations mitigate resistance Product how will we overcome resistance

32 prepare for the change stakeholder analysis scale & risk grid ADKAR strategy communication strategy mitigation techniques to resistance sponsor roadmap

33 identify the sponsor(s) The #1 contributor to successful change is active and visible sponsorship. makes decisions actively participates builds coalitions communication medium

34 create a sponsor roadmap Target Group Activity Priority Date/Time Duration Operations Managers Review & Relay value Address feedback/concerns Medium Recurring monthly meetings Ad-hoc as issues arise 1 hour Dependent on need Executives / Leadership Review & Relay value Review new process Address feedback/concerns High Every other week 1:1s 1 hour 30 min

35 prepare for the change stakeholder analysis scale & risk grid mitigation techniques to resistance communication strategy sponsor roadmap ADKAR strategy

36 communication strategy Means Objective Sender Lightning Talk Introduction of changes (Purpose of the change, expectations) Sponsor Team Meetings Gather feedback (questions, concerns, positives seen) Team Leads, ScrumMaster Company Newsletter Explanation & FAQ Coaching Team, T&D Agent Information Radiator Wall Visible and static location to post immediate updates/actions items Everyone and anyone

37 prepare for the change stakeholder analysis scale & risk grid ADKAR strategy communication plan mitigation techniques to resistance sponsor roadmap

38 ADKAR change management understand why involve personal decisions know how demonstrate capability sustain the change

39 high level overview for ALL those impacted Awareness: Assessments, Surveys, Feedback Desire: New job descriptions, Value Knowledge: Education on roles and responsibilities Ability: Cadence of accountability, Workshops Reinforcement: Retrospectives, Rewards and incentives plan

40 prepare for the change stakeholder analysis scale & risk grid ADKAR strategy communication strategy mitigation techniques to resistance sponsor roadmap provide a solid foundation

41 delivering a product new way of working

42 ways to contact me may the value be with you www. EbonyNicoleBrown.com

43 agile manifesto: values

44 agile manifesto: principles

45 APPENDIX: Change Techniques

46 your risk assessment Kurt Lewin s change theory

47 your risk assessment John Kotter s 8 principles of change

48 your risk assessment dissatisfaction vision first steps resistance Beckhard & Harrison s change equation

49 your risk assessment Daryl Conner s managing the speed of change

50 ADKAR change management understand why involve personal decisions know how demonstrate capability sustain the change

51 change complexity

52 References ADKAR: How to Implement Successful Change in our Personal Lives and Professional Careers Jeffrey M Hiatt Change Management: The People Side of Change Jeffrey M Hiatt & Timothy J Creasey The Power of Habit Charles Duhigg Schneider Cultural Model William Schneider (Book: The Reengineering Alternative) Cultural Model by Olaf Lewitz & Michael Sahota Cultural Adapters Michael Sahota Limits to Organizational Change Herbert Kaufman Agile Manifesto Organizing for Complexity Niels Pfaegling (sp?) The Leader s Dilemma Hope, Bunce, Röösli The Culture Game Dan Mezick Organizational Transitions Beckard & Harris Satir Change Model Virginia Satir