VISUAL IDENTITY FOR WUC

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VISUAL IDENTITY FOR WUC 1 construction of the wuc visual identity P.2 a evolution of the fisu wuc logotype P.2 B organising committee dedicated event logotype P.2 C dedicated color chart P.

1 VISUAL IDENTITY FOR WUC 1 construction of the wuc visual identity P.2 a evolution of the fisu wuc logotype P.2 B organising committee dedicated event logotype P.2 C dedicated color chart P.3 D complete color chart & conversion P.3 E basic principles P.4 F two different models / construction P.5 & 6 2 wuc posters P.7 a official posters P.7 B posters aimed for the general public P.8 3 Stationary P.9 a basic principles P.9 b letterhead P.9 c enveloppes & cards P.10 4 uniform guidelines P.11

2 01. construction of the wuc visual identity a evolution of the WUC visual identity Due to the evolution of the International University Sports 5-stars Brand logotype and use of the new font (Proxima Nova instead of Trade Gothic) we decided to make some changes in the WUC logotypes. It has also been decided to drop the numbering and replace it by "". At last, corners of the the box (and other materials) are now rounded. B ORGANISING COMMITTEE DEDICATED EVENT LOGOTYPE The event logotype must use the "U" and it should never use thee stars which are reserved exclusively for the International University Sports Federation 5-stars Brand Logotype. Here are a few examples of the integration of the «U» into event logotypes. This integration can be subtle. Color choices for the logotype is free even if the choice of one (or more) official color is encouraged (to avoid having more than the five official colors). You can find the complete official colors chart in chapter «D» of this document. p.2

3 C dedicated color chart The Five Stars Logotype is made of five PANTONE Colors : PANTONE PROCESS BLUE PANTONE 130 C PANTONE PROCESS BLACK PANTONE 355C PANTONE 485C Æ It is required to use these colors on a 100% basis. Do not use another percentage of opacity or another color percentage. Also respect these colors on all CMYK/RGB/HEX/RAL and AVERY use. d complete color chart & conversion mode Æ The Five Stars logotype can be converted into a printable/seeable color mix. These values are a visual interpretation and NOT the exact conversion. We require to avoid automatic conversion as in use on softwares or websites and use the correct values hereunder! Pantone Pantone Process Blue Pantone 130 C Pantone Process Black Pantone 355 C Pantone 485 C CMYK 4 Color Process RGB Projection Screen RGB HEX Web Colors C:100 / M:10 / Y:0 / K:5 C:0 / M:27 / Y:100 / K:0 C:50 / M:0 / Y:0 / K:100 C:100 / M:0 / Y:90 / K:5 C:0 / M:100 / Y:90 / K:0 R:1 / G:137 / B:181 R:255 / G:186 / B:0 R:0 / G:0 / B:0 R:0 / G:131 / B:66 R:254 / G:0 / B:13 # 0189B5 # FFBA00 # # # FE000D RAL // Paint NCS // Paint S-1565-B S 1080-Y 10R S 9000-N S 1565-G S 0585-Y 80R AVERY 500 Adhesive ECONOMY FILM Adhesive Intense Blue Primrose Yellow Black Grass Green Poppy Red p.3

4 E basic principles Æ The visual identity of the event is composed of five elements. EVENT LOGOTYPE Æ This logotype is the WUC OC own visual event logotype. It must use the "U" and it should never use the stars which are reserved exclusively for the «5-stars» brand logotype. sport's name and year city and country championship's official denomination american football 2016 Monterrey Mexico World University "5-stars" brand (international university sport) logotype Æ The written elements of the WUC Visual Identity ( Sport name / City / Country / 's Official Denomination) are in English. Æ The Color of the Sport name / Year / City / Country must be chosen between the 5 Official colors (see point "D") p.4

5 f two different models - construction According to the lenght of the sport name we have developped two different grids. It is necessary to determine (depending on the length of Event Name) which one is pertinent and refer to the appropriate dimensions. Æ MODEL 1 - SPORT & YEAR ON 2 LINES / CITY & COUNTRY ON 2 LINES Example based on a 48 x 100mm canvas/proportions. This canvas and all elements inside must be proportionnally rescaled to fit requested use. 48 mm keep 5 mm (inner margins) up/left/right <----- Frame Border 0,5 pt Rounded corners 4 mm ----> All font sizes hereunder are based on the 48x100 mm canvas 35 Event Name & Year must be centered in a "content box" between the bottom of the logo and the top of the black (city / country) box. All measures are strictly defined. Font used on the Event Identity are : Proxima Nova ExtraBold & Proxima Nova Light (for the country name). All texts are centered. 100 mm 23 weightlifting 2008 World University center content The font used for the Event Name is : Proxima Nova ExtraBold (letter spacing 0 to -20) < pt > The font used for the Event Year is : Proxima Nova ExtraBold (letter spacing -20) < pt > The font used for the Event City is : Proxima Nova ExtraBold < pt* (letter spacing 0 to -20) > The font used for the Event Country is : Proxima Nova Light < pt* (letter spacing 0 to -20) > The font used for WUC is : Proxima Nova ExtraBold (letter spacing 0) < pt / 9 pt (interline) > squash 2008 Lodz Poland World University 4 * If City or Country name is too long, the font can be downsized but keep 2 mm margins left & right fig.1: 2 LINES MODEL MAXIMUM SPORT NAME SIZE fig.2: 2 LINES MODEL MINIMUM SPORT NAME SIZE p.5

6 g two different models - construction According to the length of the sport name we have developped two different grids. It is necessary to determine which one is pertinent and refer to the appropriate dimensions. Æ MODEL 2 - SPORT & YEAR ON 3 LINES / CITY & COUNTRY ON 2 LINES Example based on a 48 x 100mm canvas/proportions. This canvas and all elements inside must be proportionnally rescaled to fit requested use. 48 mm keep 5 mm (inner margins) up/left/right <----- Frame Border 0,5 pt Rounded cormers 4 mm ----> All font sizes hereunder are based on the 48x100 mm canvas 35 Event Name & Year must be centered in a "content box" between the bottom of the logo and the top of the black (city / country) box. All measures are strictly defined. Font used on the Event Identity are : Proxima Nova ExtraBold & Proxima Nova Light (for the country name). All texts are centered. 100 mm 23 american football 2008 World University center content The font used for the Event Name is : Proxima Nova ExtraBold (letter spacing 0 to -20) < pt > The font used for the Event Year is : Proxima Nova ExtraBold (letter spacing -20) < pt > The font used for the Event City is : Proxima Nova ExtraBold < pt* (letter spacing 0 to -20) > The font used for the Event Country is : Proxima Nova Light < pt* (letter spacing 0 to -20) > The font used for WUC is : Proxima Nova ExtraBold (letter spacing 0) < pt / 9 pt (interline) > ski orienteering 2008 Lodz Poland World University 4 * If City or Country name is too long, the font can be downsized but keep 2 mm margins left & right fig.1: 3 LINES MODEL DETERMINED SPORT NAME SIZE fig.2: 3 LINES MODEL DETERMINED SPORT NAME SIZE p.6

7 02. wuc posters a official posters The visual identity also allows the inclusion of the dates of the on the poster. Example based on a 50 x 70mm canvas/proportions. This canvas and all elements inside must be proportionnally rescaled to fit requested use. 50 mm 3 All font sizes hereunder are based on the 50x70 mm canvas Event Name & Year must be centered in a "content box" between the bottom of the logo and the top of the black (city / country) box. All measures are strictly defined. Font used on the Event Identity are : Proxima Nova ExtraBold & Proxima Nova Light (for the country name). All texts are centered. 70 mm 18 The font used for the Event Name is : Proxima Nova ExtraBold (letter spacing 0 to -20) < ,5 pt > AMERICAN FOOTBALL The font used for the Event Year is : GOLF 2014 Proxima Nova ExtraBold (letter spacing -20) 2014 < pt > 2 The font used for the Event City is : Proxima Nova ExtraBold < pt* (letter spacing 0 to -20) > NOVEMBER The font used for the Event Country is : Proxima Nova Light NOVEMBER World University 2 < pt* (letter spacing 0 to -20) > World University 3 The font used for WUC and Date are : Proxima Nova ExtraBold (letter spacing 0) 7 < ,5 pt * > center content * If City or Country name is too long, the font can be downsized but keep 2 mm margins left & right. p.7

02. wuc posters B posters aimed for general public The visual identity also allows the inclusion of the dates of the on the poster. Example based on a 50 x 70mm canvas/proportions.

The color of the poster's upper part background should be the same as the one (out of 5 colors) chosen for the Event Name identity.

8 02. wuc posters B posters aimed for general public The visual identity also allows the inclusion of the dates of the on the poster. Example based on a 50 x 70mm canvas/proportions. This canvas and all elements inside must be proportionnally rescaled to fit requested use. The color of the poster's upper part background should be the same as the one (out of 5 colors) chosen for the Event Name identity. 50 mm local oc logo World University november The font used for Name is : Proxima Nova ExtraBold (letter spacing 0) < pt > The font used for World University is : Proxima Nova ExtraBold (letter spacing 0) < pt / 9 pt (interline) > The font used for the Event Date is : Proxima Nova ExtraBold < pt (letter spacing 0) > local oc logo World University november 7-9 All font sizes hereunder are based on the 50x70 mm canvas 70 mm 14 mm 42 Font Color for the upper part must be adapted. For a better lisibility please choose only black or white. Choose same Logo tint as font. 29 mm GOLF 2008 Lodz Poland World University CROSS COUNTRY 2008 Entebbe Uganda World University local sponsors area 9 local sponsors area p.8

9 03. stationary A basic principles The signage system is transposed to a lighter version on the stationary. All elements remain in the same order. B letterhead Here is the model of A4 letterhead. Please note that address of the WUC OC is placed in the bottom of the page. Font used for the address is Proxima Nova light centered. Please respect left and right 15 mm margins. Example (on the right) based on a A4 210 x 297 mm canvas. All measures and font sizes shown are the ones that should be used. 15 mm 15 mm 33 mm GOLF 2014 Brive-la-gaillarde NOVEMBER 6-9 World University local oc address box The font used for Name is : Proxima Nova ExtraBold (letter spacing 0) 12 pt * > The font used for World University is : Proxima Nova ExtraBold (letter spacing 0) 12 pt / 10 pt (interline) > * If date is too long, font can be downsized to fit left & right margins. GOLF 2014 SEPTEMBER 6-9 World University please keep same proportions between elements (event name / date city / country) as the ones chosen for the construction of the identity 5,5 mm 13 mm p.9

10 03. stationary C Envelopes & cards Envelopes and cards are constructed the same way as the letterheads. All elements remain in the same order. Proportions have just to be scaled to fit the size of these mediums. Please note that envelopes & cards are constructed exactly the same way. 10 mm 30 mm GOLF 2014 SEPTEMBER 6-9 World University GOLF 2014 SEPTEMBER 6-9 World University GOLF 2014 SEPTEMBER 6-9 World University please position the elements vertically exactly in the center of the envelope / card. p.10

11 04. uniform guidelines A introduction The below outlines the basic rules and regulations for the uniforms of the Organising Committee staff, volunteers as well as all promotional clothes produced in the context of the event. The objective of the Uniform Guidelines is to assist you in using the Marks ( Emblem and Dynamic Five Stars ) and other logos on the clothes which will be produced in the frame of your event. In the present document, polo shirts are used for illustrative purposes. The rules apply to all items of clothing (ie: jacket, t-shirt, blazer, pants, shorts, blazer, hats). Be sure to take into account and respect the proportions shown in the illustrative examples. All designs and templates shall be approved by the WUC Department before being produced. b use of marks Organising Committees are entitled to use the Emblem and the Dynamic Five Stars on all uniforms. The marks must be placed in a clean space free of other branding (ie: right or left sleeve of shirts and jackets). The marks are copyrighted and it shall be used in compliance with the rules governing its use. c Sponsorship understands that funding for many of the Organising Committees comes from local sponsorship deals. It is important that sponsorships are exclusively in support of the Organisers and do not include rights to associate directly with. It is kindly requested that you inform of any final sponsor agreements. We would like to celebrate these wins and are looking at developing case studies and learning tools for future. Your support and input into this process is appreciated. Please note that no sponsor is allowed on the clothes produced to be sold. p.11

12 d posititoning of logos Event Logo + Event Logo on the right side Brand on the left (heart) side Event Logo Sponsor logos may be positioned anywhere outside the designated clean margins. p.12

13 E posititoning of logos - casual wear Negative version of the logo (to be used on black/dark backgrounds) Event Logo + Event Logo on the right side Monochrome White " Dynamic Five Stars" on the left (heart) side Event Logo Sponsor logos may be positioned anywhere outside the designated clean margins. p.13

14 F areas & proportions Protected Area: No element other than the official logos may be positioned within this area. Clean Margins: The logos may not touch the right or left seam of the polo shirt. If the polo shirt has a placket opening, a space shall be kept clean in the centre, between the event logo and the Dynamic Five Stars. A space shall also be kept clean above and below the seam of the sleeve. Event Logo 1/4 1/4 1 p.14

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