EST. 97 CREATE ART STYLE GUIDE
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1 EST. 97 CREATE ART STYLE GUIDE
2 CONTENTS SECTION ONE: ABOUT LAUNCHDM 3 SECTION TWO: LOGO USE & RIGHTS 4 SECTION THREE: COLORS 9 SECTION FOUR: TYPEFACES 11 SECTION FIVE: OTHER BRAND ASSETS & USAGE 13 SECTION SIX: COMPANY & CONTACT INFORMATION 17
3 ABOUT LAUNCH DYNAMIC MEDIA LaunchDM is an international creative digital marketing studio that combines the masterpiece status designs of our fine artists, with the industry-leading code of our developers, to assist companies of all sizes, and from all sectors, tell their stories in today s world. We accomplish this by creating functional and ultra-creative digital and traditional solutions for our clients and their customers. Our team continually innovates new solutions and platforms for communicating our clients brands, always focused on leveraging our unique blend of skills and talents to help organizations realize their goals. LaunchDM invests in the professional growth of our people to provide our customers with world-class artists, industry-leading developers, and highly educated account managers who deliver unparalleled customer service. We are good, honest, loyal, and trustworthy people who are driven to make the world a better place through our time, talents, and treasures. CAPABILITES WEB DESIGN User Experience, User Interface, Ease of Use MOBILE Mobile Sites, Web Apps, Native Apps, ios, Android, salesforce.com Apps INTERACTIVE Digital Presentations/Demos TouchUX DIGITAL SIGNAGE Touch solutions, Digital In-Store Solutions SEM Consulting Plans for Best-in-Class Marketing & Sales Tools SEO Hand Crafted Plans Backed by Hardcore Analysis BRANDING Sales & Marketing Collateral SOCIAL MEDIA MARKETING Sophisticated Social Media Plans with Successful Strategy SECTION ONE: PAGE 3
4 SECTION TWO: LOGO USE & RIGHTS
5 THE LAUNCHDM LOGO A. There are five variations of the LaunchDM logo that can be used. There are certain applications for each logo, and this guide will further explain within the next five pages. B. A. Standard color logo B. Standard grayscale logo C. C. One-color logo D. One-color logo white D. E. Standard color logo no URL E. SECTION ONE: PAGE 5
6 STANDARD LOGO The LaunchDM standard logos are the ones most often used. This mark is the signature of the brand. The color logo utilizes the company s Pantone color (383C) for the paint splotch, 100% black, and 60% black. The grayscale logo, used for black & white printing is made up of 100% black, 60% black, and 60% black for the paint splotch. SECTION ONE: PAGE 6
7 SINGLE-COLOR LOGO A. The LaunchDM single-color logo is used for applications such as apparel, single spot-color prints, and watermarks or signatures. B. This logo may be used in any of the brand colors listed on page six (standard logos) and covered in Section Three, including white (for applications on colored paper or apparel where white is most appropriate). C. A. Pantone 383C D. B. 60% black C. 100% black D. white SECTION ONE: PAGE 7
8 LOGO SPACING & POSITIONING The LaunchDM logo must always maintain an unobstructed space all the way around that is the width of the letter M in the logo. There can be no overlapping elements, so that the LaunchDM logo can be read and understood clearly. When used as a signature or mark, the LaunchDM logo must be placed either center or the top or bottom of the page, or in the right top or bottom corner; unless in use as a letterhead or legal document by the company. SECTION ONE: PAGE 8
9 SECTION THREE: COLORS
10 COLORS The LaunchDM logo uses three main colors and three alternative colors. The first color is PANTONE 383. When Pantone spot colors can not be used, it is acceptable to use the process equivalent shown to the right. The two other main colors are 100% black and 60% black. PANTONE 383 C 20 M 0 Y 100 K 19 R 177 G 186 B 29 #B1BA1D Supplied are the CMYK process values, RGB digital values, and web hex codes for all colors. C 0 M 0 Y 0 K 100 R 0 G 0 B 0 # C 0 M 0 Y 0 K 60 R 128 G 130 B 132 # SECTION ONE: PAGE 10
11 SECTION FOUR: TYPEFACES
12 TYPEFACES Avenir Family The LaunchDM brand uses two main typefaces; Avenir & Georgia. Avenir is the primary typeface to be used for all print, branding and advertising materials. Georgia is used as an alternate typeface for when Avenir is not appropriate. Lato Light is used for templates and web in place of Avenir when needed. AVENIR STYLED Avenir Medium styled to match LaunchDM logo Georgia Regular Georgia Bold Lato Family Lato Light for use in templates and web SECTION ONE: PAGE 12
13 SECTION FIVE: OTHER BRAND ASSETS & USES
14 OTHER BRAND ASSETS & USAGE A. EST. 97 CREATE ART There are two additional brand assets used frequently for the LaunchDM brand. They are: A. Tagline B. Splotch header B. SECTION ONE: PAGE 14
15 TAGLINE EST. 97 CREATE ART The LaunchDM tagline: EST. 97 CREATE ART is used on promotional items such as business cards, website, and handouts by the company. It is always found at the top of the page, followed by either the logo or website name. The tagline is always shown in Avenir Light font, all caps, and tracked to 150. There are two spaces before the vertical bar and two spaces after. SECTION ONE: PAGE 15
16 SPLOTCH HEADER LaunchDM utilizes a splotch pattern in the heading of many company documents. The splotches are put at the top of project briefs and promotional items. This effect should only be used at the head or top of a page. SECTION ONE: PAGE 16
17 SECTION SIX: COMPANY & CONTACT INFORMATION
18 COMPANY INFO LaunchDM is an international creative digital marketing studio that combines the masterpiece status designs of our fine artists, with the industry-leading code of our developers, to assist companies of all sizes, and from all sectors, tell their stories in today s world. We accomplish this by creating functional and ultra-creative digital and traditional solutions for our clients and their customers. Our team continually innovates new solutions and platforms for communicating our clients brands, always focused on leveraging our unique blend of skills and talents to help organizations realize their goals. LaunchDM invests in the professional growth of our people to provide our customers with world-class artists, industry-leading developers, and highly educated account managers who deliver unparalleled customer service. We are good, honest, loyal, and trustworthy people who are driven to make the world a better place through our time, talents, and treasures. What began in San Francisco well over a decade ago has evolved into what LaunchDM is today: an industry-leading new media studio with a concentration on all things creative. Whether our team is looking at graphic design, Flash dev, idea generation or straight-up programming, our aim is to squeeze each task until the art form drips out onto the canvas. The bulk of our work hangs out in the interactive/digital realm, but we excel at blending new media with various forms of traditional media. We do killer work for small businesses with big plans, first-class start-ups, Fortune 100 companies and national museums. Our success is dependent upon the value we place on client relationships, our ability to exceed client expectations and our instinct to evolve. CONTACT 1103 Rocky Drive, Suite 202, Reading, PA PH: FX: launchdm.com SECTION ONE: PAGE 18
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