Value you can trust. packaging style guide version 4

Transcription

1 Value you can trust packaging style guide version 4

2 contents pdf formatplease NOTE: contents. 1 colour logo... 2 mono logo... 3 logo usage... 4 strapline... 5 tolerance... 6 principles... 7 typography... 8 typesetting - front of packaging... 9 typesetting - back of packaging typesetting - grammar backgrounds backgrounds - front background gradients black products quality assured quality assured - icon and text variations oval icons information boxes example - front example - back box packaging example hang sell packaging example bubble packaging example cylinder / can / tube example spray bottle example blister packaging example one sided packaging example card insert example barcodes recyclable logos product branding examples product manuals - booklet front & back product manuals - booklet inside product manuals - double-sided... 35

3 colour logo SCA is made up of two basic colours: red and black (specified below). Gradient effects are to create the impression of three dimensions. The logo also uses a drop shadow to help it jump off background colours. There are also simple one and two colour versions of the logo for instances outside of standard offset printing, for example emboss and embroidery. print C=0 M=100 Y=100 K=0 Pantone 485 C=0 M= 0 Y= 0 K =100 Pantone Process Black paint signal red colour logo. 2

4 mono logo SCA logo can still appear in mono using the same gradient effects using basic black. There are also simple mono logos for instances outside of standard offset printing, for example emboss and embroidery. Note, there are no reverse versions, instead the logos are placed directly over black. print C=0 M= 0 Y= 0 K =50 Pantone Process Black 50% mono logo. 3

5 There are no positive or reverse versions of both the colour logo or the mono logo. Whatever the background ( image, flat colour, white or black ) the same version of the logo is used. colour mono logo usage. 4

6 strapline The strapline has been designed to sit with the logo for all packaging applications. The only time the logo can appear without the strapline is when the logo is less than 25mm wide. There is only one approved version. Do not under any circumstance place the strapline above, to the left or to the right of the logo. Value you can trust mono Value you can trust Value you can trust strapline. 5

7 tolerances clear space The logo should always appear with a minimum clear space around it which equates to the height of the strapline on each outside edge. minimum size The logo should never appear less than 25mm wide when it appears with the strapline and never less than 18mm wide without the strapline. x Value you can trust Value you can trust 25mm 18mm tolerances. 6

8 principles The basic principle that underpins the design of the SCA packaging is the ratio between the coloured background and the black gradient. For the front and side facings of a pack or box the ratio should be one quarter coloured background and three quarters black. The size of the coloured background is to remain constant when wrapping around a double-sided pack or box. The same applies for the back facing of a pack or box the ratio should be one quarter coloured background and three quarters black. To maintain the strength of the branding, the SCA logo should occupy at least 10% of the visible area. EXAMPLE 1: Front and side facings Value you can trust 1/ 4 3/4 1/ 4 EXAMPLE 2: Back facing 3/4

9 typography primary font There are four approved promotional typefaces. Slicker Regular is the primary font, it should always be used for product names or descriptions. Helvetica Neue LT 97 Black Condensed should be used for sizes or other important statements (e.g. Ready to use ). Helvetica Neue LT 97 Black Condensed Oblique should be used to list product features or bullet points. Helvetica Neue LT 65 Medium and LT 55 Roman should be used for body copy. ABC ABCDEFGHIJKLMNOPQRSTUVWXYZ SLICKER REGULAR Helvetica Neue LT 97 Black Condensed Helvetica Neue LT 97 Black Condensed Oblique Helvetica Neue LT 65 Medium Helvetica Neue LT 55 Roman secondary fonts abdcdefghjklmnoabcdefghijk abdcdefghjklmnoabcdefghijk abcdefghijklmnoabcdefghijk typography. 8

10 typesetting - front of packaging There is a house style for typesetting product descriptions and listing product features. Firstly the name of the actual product, is to be highlighted in white. For example in Heavy Duty Air Compressor the words Air Compressor would be highlighted in white. The remainder of the description Heavy Duty appears in a 30% tint of black. A keyline always under-scores the product description when bullet points are used. The keyline should appear in a 30% tint of black. Product features are simply listed using a 30% black bullet point and can appear in a line or a column. Example 1 Space above and below grey line should be a minimum of 2mm and a maximum of 5mm Example 2 Space above and below grey line should be a minimum of 2mm and a maximum of 5mm Example 3 PRODUCT DESCRIPTION Feature one Feature two Feature three Feature four PRODUCT DESCRIPTION Space above and below grey line should be a minimum of 2mm and a maximum of 5mm DESCRIPTION PRODUCT Feature one Feature two Feature three Feature four Example 4 Space above and below grey line should be a minimum of 2mm and a maximum of 5mm Feature one Feature two Feature three Feature four DESCRIPTION PRODUCT typesetting - front of packaging. 9

11 typesetting - back of packaging The following recommendations apply only to the product description (circled in red) on the technical coloured background. Example 1: Applies to Yellow, Green, Ice Blue or Orange HEAVY DUTY AIR COMPRESSOR Typesetting colours for product description: 1. When text appears on Yellow, Green, Ice Blue or Orange background, it should be 100% Black. 2. When text appears on Red, Black, Blue or Purple background, it should be 30% tint of black. Example 2: Applies to Red, Black, Blue or Purple HEAVY DUTY AIR COMPRESSOR typesetting - back of packaging. 10

12 typesetting - grammar The boxes to the right show a number of examples of how abbreviations should be used in the following areas: 1. product names and descriptions 2. bullet points 3. specification boxes EXAMPLE 1: PRODUCT NAME & DESCRIPTION Abbreviations with SPACE Word Light Emitting Diode Piece Drive Litre Example 24 LED 38 PCE 3/8 DRIVE 2 LITRE Abbreviations with NO SPACE Word Example Volt 12V Watt 30W Kilogram 250KG Metre 3M EXAMPLE 2: BULLET POINTS Listing sizes: Size: 6 x 9 Size: 16cm x 23cm Available in 17, 19, 21 or 23mm Available in 13mm or 15mm Imperial Socket Sizes: 1/4, 3/8, 1/2 Listing multiple items or contents of a product: Contents: - 2 x Front seat covers - 1 x Rear seat cover - 1 x Steering wheel cover - 2 x Seat belt buddies When there is not enough room to list as above, use commas with no line breaks. For example: Contents: 2 x Front seat covers, 1 x Rear seat cover, 1 x Steering wheel cover, 2 x Seat belt buddies EXAMPLE 3: SPECIFICATION BOXES Word Example Pounds Per Square Inch 1450 PSI Kilovolt-amphere 1.8 kva BAR 1.8 BAR Cold Cranking Amps 270 CCA Ohm 4 Ohm Volts Alternating Current 240V AC Volts Direct Current 12V DC Litre 5 Litre Watt 6 Watt Amphere 7 Amp Volt 12 Volt Centimetre 6cm Revs Per Minute 2400rpm Milimetre 7mm Metre 8m Light Emitting Diode 24 LED Kilogram 250kg Gram 375g Militre 100ml Horsepower 2HP Decibels 70dB Maximum Max. Litres Per Minute LPM typesetting - grammar. 11

13 backgrounds backgrounds. 12

14 Example 1: This example shows the correct position of a coloured background on the front of all landscape packaging. Packaging can vary in size and shape, which will determine the height and width of boxes, blister packs, labels, etc. This will effect the colour and black background ratios. When this happens extend or open the picture box to show more of the top area. Do not stretch image as per example 2. EXAMPLE 1: Correct position of coloured background. Example 2: This example shows the incorrect image position of the colour background. The area indicated by the red circle, should not be visible on the front or back of any packaging. The stretching of the image, horizontally or vertically is incorrect. EXAMPLE 2: Incorrect position of coloured background, it is stretched and the area circled in red should be behind the black background. front backgrounds. 13

15 background gradients EXAMPLE 1: Darker coloured product EXAMPLE 2: There are two types of gradients, radial or linear (see below). Radial gradient When dark products appear on the black base, a radial gradient is used (see Examples 1 and 2). This gradient radiates from the centre point behind the product with 100% Black and runs toward 50% Black. Glow effect A glow effect is to be applied when the product image is darker, shown in Example 1. When the product image is lighter a glow effect is not necessary, shown in Example 2. Glow effect on product is not required when the product is lighter in colour Linear gradient The linear gradient (Example 3) is a running right to left (dark left, lighter right). The base is 100% Black and runs toward 50% Black. Glow effect on product image is to be applied when product is darker Radial gradient to be placed behind product image EXAMPLE 3: Using linear gradient Linear gradient to be placed behind product image background gradients. 14

16 Black products: Variation in the hang sell and bubble packaging design EXAMPLES: Front Front In case the product itself is black in colour (making it difficult to be seen against the black gradient), and the packaging used is a hang sell or bubble, this design variation should be used. The product name and description must be used on the black gradient. The back of the packaging remains exactly the same as original design. EXAMPLE 1: Correct position of coloured background. EXAMPLE 2: Incorrect position of coloured background, the black product is hardly seen in the packaging. black products. 15

17 quality assured The Quality Assured icon has four versions for use on a black, 50% black, coloured or white background. Icon placement: Front - right-aligned and base-aligned with SCA logo Back - centred near the bottom whenever possible (see example 2 on page 21). Example 1: Applies to white backgrounds Example 2: Applies to yellow, orange backgrounds Example 3: Applies to black, red, green, blue, ice blue and purple backgrounds Example 4: Applies to 50% black backgrounds quality assured. 16

18 warranty Icon Example: This page shows how the warranty icon and text is to be used for those products offering a warranty. MONTH 12 WARRANTY MONTH 18 WARRANTY MONTH 24 WARRANTY Note: All products are to have the Quality Assured logo on packaging (refer to page 17). Icon and Text variation: Example 1: Used on product story box with icon top left hand corner and text centered near the bottom whenever possible (refer to example 1 page 22). Text Examples: Example 2: Mainly used with products that have owners/instruction manuals, with icon top left hand corner and text inserted into manual (refer to page 33) or through insert (refer to example 2 page 22). WARRANTY This product is guaranteed against defects for a period of 12 months from date of purchase. This warranty is provided by Super Cheap Auto Pty Ltd ACN (Supercheap Auto) of 751 Gympie Rd Lawnton QLD 4501 Ph (07) Supercheap Auto will offer a repair, replacement product or store credit if the product is assessed as being defective during the warranty period. To claim under this warranty, take this product to the Front Service Desk of your nearest Supercheap Auto store. For store locations, visit www. supercheapauto.com.au (AUS) or (NZ). You will need your receipt or proof of purchase. Additional information may be requested of you to process your claim. Should you not be able to provide proof of purchase with a receipt or a bank statement, identification showing your name, address and signature may be required to process your claim. This product may need to be sent to the manufacturer to assess the defect before determining any claim. Faults or defects caused by product modification, misuse and abuse, normal wear and tear or failure to follow user instructions are not covered under this warranty. Our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and for compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure. Any expenses incurred relating to the return of this product to store will normally have to be paid by you. For more information contact your nearest Supercheap Auto store. The benefits to the consumer given by this warranty are in addition to other rights and remedies of the Australian Consumer Law in relation to the goods and services to which this warranty relates. WARRANTY This product is guaranteed against defects for a period of 18 months from date of purchase. This warranty is provided by Super Cheap Auto Pty Ltd ACN (Supercheap Auto) of 751 Gympie Rd Lawnton QLD 4501 Ph (07) Supercheap Auto will offer a repair, replacement product or store credit if the product is assessed as being defective during the warranty period. To claim under this warranty, take this product to the Front Service Desk of your nearest Supercheap Auto store. For store locations, visit www. supercheapauto.com.au (AUS) or (NZ). You will need your receipt or proof of purchase. Additional information may be requested of you to process your claim. Should you not be able to provide proof of purchase with a receipt or a bank statement, identification showing your name, address and signature may be required to process your claim. This product may need to be sent to the manufacturer to assess the defect before determining any claim. Faults or defects caused by product modification, misuse and abuse, normal wear and tear or failure to follow user instructions are not covered under this warranty. Our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and for compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure. Any expenses incurred relating to the return of this product to store will normally have to be paid by you. For more information contact your nearest Supercheap Auto store. The benefits to the consumer given by this warranty are in addition to other rights and remedies of the Australian Consumer Law in relation to the goods and services to which this warranty relates. WARRANTY This product is guaranteed against defects for a period of 24 months from date of purchase. This warranty is provided by Super Cheap Auto Pty Ltd ACN (Supercheap Auto) of 751 Gympie Rd Lawnton QLD 4501 Ph (07) Supercheap Auto will offer a repair, replacement product or store credit if the product is assessed as being defective during the warranty period. To claim under this warranty, take this product to the Front Service Desk of your nearest Supercheap Auto store. For store locations, visit www. supercheapauto.com.au (AUS) or (NZ). You will need your receipt or proof of purchase. Additional information may be requested of you to process your claim. Should you not be able to provide proof of purchase with a receipt or a bank statement, identification showing your name, address and signature may be required to process your claim. This product may need to be sent to the manufacturer to assess the defect before determining any claim. Faults or defects caused by product modification, misuse and abuse, normal wear and tear or failure to follow user instructions are not covered under this warranty. Our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and for compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure. Any expenses incurred relating to the return of this product to store will normally have to be paid by you. For more information contact your nearest Supercheap Auto store. The benefits to the consumer given by this warranty are in addition to other rights and remedies of the Australian Consumer Law in relation to the goods and services to which this warranty relates. quality assured - icon and text variation. 17

19 Examples This page shows how an icon system can be used to showcase important features. A maximum of 3 icons can appear where space allows. The colour of the icon is to match the CMYK colour of the background colour used. The numbers beside the letters CMYK, represent the colour breakups. These CMYK colours are only approximations. For examples on icon placement see pages 24 to 27. NOTE: The purple and black backgrounds have white text, all other colours have black. 1.5 HRS 1.5 HRS C:5 / M:0 / Y:0 / K:50 C:5 / M:9 / Y:94 / K: HRS 1.5 HRS C:30 / M:80 / Y:0 / K:0 C:72 / M:4 / Y:3 / K: Inner circle gradient: 1.5 HRS 150 C:10 / M:0 / Y:0 / K:100 C:0 / M:90 / Y:97/ K:0 C:49 / M:0 / Y:96 / K:0 40% Tint Drop Shadow: a) Colour: Black (same as gradient colour above) b) Opacity: 100% c) Offset: Right 0.2mm Bottom 0.2mm d) Transparency: Multiple f) Blur: 0.5mm 1.5 HRS HRS 150 C:40 / M:5 / Y:0 / K:0 C:5 / M:64 / Y:98 / K:0

20 information boxes Example: Product story box There are two types of information boxes: product story box and specification box. These boxes are to be used on the back of packaging wherever possible. If there is limited space, they can be used on the side of packaging. CLEAR ZONE Value you can trust 5mm 5mm 5mm Clear zone from all edges, with no image or text. NOTE: If the box area is smaller due to packaging size, then reduce the clear zone area if necessary. product story box This information is required on all packaging, where space is available and is placed on the back of packaging (refer to example on page 21). CLEAR ZONE Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt. Lorem ipsum dolor sit amet, consectetur adipisicing elit. CLEAR ZONE specification box This information is used on products that have technical specifications (refer to examples on page 22). Colours 1. Background white 2. Grey box is 20% Black 3. Lines are 70% Black CLEAR ZONE Example: Specification box SPECIFICATIONS: Gauge: 18 Nail Length: Staple Length: Staple Head Size: Air Inlet: Operating Air Pressure: 15-50mm 16-40mm 5.7mm 1/4 (6mm) PSI ( BAR) information boxes. 19

21 Example 1: Single sided packaging This sample shows how the key elements and design principles work together. The coloured background should be featuring the cogs graphics (see examples) as much as possible. In the event that the quality of the packaging is below standard, adding 15% Cyan, 15% Magenta and 15% Yellow to the Black will help enrich the colour and avoid the plain Black looking washed out on low quality stock. Quality Assured Icon The quality assured icon is required in the top right hand corner for all packaging. (Refer to examples 1 and 2). Warranty Icon and Text Products offering warranty will need warranty icon on front and text on back. (Refer to page 18 for variations). Example 2: Double sided packaging PLU Number On single sided packaging the PLU number is located with the code number, address and manufacturing location information (Example 1). See page 21 for further details on layout. When placing PLU numbers on the front of double sided packaging leave a space between PLU and the numbers (Example 2). Do not use a colon :. Value you can trust HEAVY DUTY AIR COMPRESSOR 12 Volt 150 PSI (1034 KPA) 35 Litres/min Fast inflation Suitable for most vehicle Including bicycles and sports equipment PLU XXXXXX example front. 20

22 example back Example 1: no manual (warranty displayed on box) The reverse side of the pack shows an area dedicated to a design system for tables and the product story box. The top white box is used for technical specifications of the product. The bottom white box gives the product story about its quality and uses. The PLU number, CODE number and address should also appear with or near the barcode. For example: 1. When manufactured and packaged overseas: PLU: XXXXXX CODE: XXX-XXX-XX Manufactured and packaged for SUPER CHEAP AUTO PTY LTD ABN Gympie Road, Lawnton, Queensland 4501, Australia MADE IN XXXXX Value you can trust The SCA Coil Nailer is a tough, rugged nail gun designed to take the pain out of jobs such as fencing, framing, decking and general maintenance. The quick load magazine can handle up to 300 nails which saves your valuable time. So if you ve got a big job to do and don t want to waste time hammering nails then you can t go past the SCA Coil Nailer for value and performance. WARRANTY This product is guaranteed against defects for a period of 24 months from date of purchase. This warranty is provided by Super Cheap Auto Pty Ltd ACN (Supercheap Auto) of 751 Gympie Rd Lawnton QLD 4501 Ph (07) Supercheap Auto will offer a repair, replacement product or store credit if the product is assessed as being defective during the warranty period. To claim under this warranty, take this product to the Front Service Desk of your nearest Supercheap Auto store. For store locations, visit (AUS) or co.nz (NZ). You will need your receipt or proof of purchase. Additional information may be requested of you to process your claim. Should you not be able to provide proof of purchase with a receipt or a bank statement, identification showing your name, address and signature may be required to process your claim. This product may need to be sent to the manufacturer to assess the defect before determining any claim. Faults or defects caused by product modification, misuse and abuse, normal wear and tear or failure to follow user instructions are not covered under this warranty. Our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and for compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure. Any expenses incurred relating to the return of this product to store will normally have to be paid by you. For more information contact your nearest Supercheap Auto store. The benefits to the consumer given by this warranty are in addition to other rights and remedies of the Australian Consumer Law in relation to the goods and services to which this warranty relates. 2. When packaged in Australia, but manufactured overseas: PLU: XXXXXX CODE: XXX-XXX-XX Packaged in Australia for SUPER CHEAP AUTO PTY LTD ABN Gympie Road, Lawnton, Queensland 4501, Australia MADE IN XXXXX Example 2: A5 manual insert (warranty not included on box) SPECIFICATIONS: Maximum Air Flow: Voltage: Amperage Draw: Avg Working Pressure: 72 LPM 13.5 Volt 30 Amp 150 PSI WARRANTY A5 insert This product is guaranteed against defects for a period of 24 months from date of purchase. This warranty is provided by Super Cheap Auto Pty Ltd ACN (Supercheap Auto) of 751 Gympie Rd Lawnton QLD 4501 Ph (07) Supercheap Auto will offer a repair, replacement product or store credit if the product is assessed as being defective during the warranty period. To claim under this warranty, take this product to the Front Service Desk of your nearest Supercheap Auto store. For store locations, visit www. supercheapauto.com.au (AUS) or (NZ). You will need your receipt or proof of purchase. Additional information may be requested of you to process your claim. Should you not be able to provide proof of purchase with a receipt or a bank statement, identification showing your name, address and signature may be required to process your claim. This product may need to be sent to the manufacturer to assess the defect before determining any claim. Faults or defects caused by product modification, misuse and abuse, normal wear and tear or failure to follow user instructions are not covered under this warranty. Our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and for compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure. Any expenses incurred relating to the return of this product to store will normally have to be paid by you. For more information contact your nearest Supercheap Auto store. The benefits to the consumer given by this warranty are in addition to other rights and remedies of the Australian Consumer Law in relation to the goods and services to which this warranty relates. Warranty Text Products offering warranties are to have warranty text on the back of box (Example 1) or as an A5 insert into packaging (Example 2). Products with a user manual should insert the warranty text into the body of the manual (Refer to page 33). example back. 21

23 box packaging example Warranty logo should be placed in the top lefthand corner Line not required beneath the product name here because there are no bullet points Quality Assured logo on all packaging PLU HEATED MASSAGE CAR SEAT CUSHION WA RRA NTY 12 MONTH MONTH MONTH 12 MONTH WA RRA NTY HEATED MASSAGE CAR SEAT CUSHION WA RRA NTY WA RRANTY SPECIFICATIONS: HEATED MASSAGE CAR SEAT CUSHION 5 Motor Heat function 12 Volt - plugs into your car s cigarette lighter Control the speed of the massage and the location (e.g. neck, back, legs, hips) HEATED MASSAGE CAR SEAT CUSHION HEATED MASSAGE CAR SEAT CUSHION Car Seat Cushion: 5 Motor Heat function 12 Volt - plugs into your car s cigarette lighter Control the speed of the massage and the location (e.g. neck, back, legs, hips) 5 Motor Heat function 12 Volt - plugs into your car s cigarette lighter Control the speed of the massage and the location (e.g. neck, back, legs, hips) 107 x 46CM Remote Control Cord Length: 74CM 12V Plug Cord Length: 110CM Instruction Manual (contained within pack): Yes Value you can trust This stylish heated massage cushion provides an invigorating massage and soothing heat. The universal fitting straps attach effortlessly to most vehicle front seats, making the portable, stylish SCA Car Seat Cushion just what every person wants! Warranty text WARRANTY IMPORTANT: For use only in a vehicle and not for domestic use CARE INSTRUCTIONS: Spot clean only FABRIC CONTENT: Polyester and PE foam This pack contains: This product is guaranteed against defects for a period of 24 months from date of purchase. This warranty is provided by Super Cheap Auto Pty Ltd ACN (Supercheap Auto) of 751 Gympie Rd Lawnton QLD 4501 Ph (07) Supercheap Auto will offer a repair, replacement product or store credit if the product is assessed as being defective during the warranty period. To claim under this warranty, take this product to the Front Service Desk of your nearest Supercheap Auto store. For store locations, visit (AUS) or (NZ). You will need your receipt or proof of purchase. Additional information may be requested of you to process your claim. Should you not be able to provide proof of purchase with a receipt or a bank statement, identification showing your name, address and signature may be required to process your claim. This product may need to be sent to the manufacturer to assess the defect before determining any claim. Faults or defects caused by product modification, misuse and abuse, normal wear and tear or failure to follow user instructions are not covered under this warranty. Our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and for compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure. Any expenses incurred relating to the return of this product to store will normally have to be paid by you. For more information contact your nearest Supercheap Auto store. The benefits to the consumer given by this warranty are in addition to other rights and remedies of the Australian Consumer Law in relation to the goods and services to which this warranty relates. PLU REMOTE CONTROL 12 VOLT ATTACHMENT INSTRUCTIONAL MANUAL PLU: CODE: COLOUR: Black Imported by Who-Rae Pty Ltd ABN /185 Bank Street, South Melbourne, Victoria 3206, Australia for SUPER CHEAP AUTO PTY LTD ABN Gympie Road, Lawnton, Queensland 4501, Australia PLU PLU MADE IN CHINA PLU number should be placed in the bottom right-hand corner of the front, side and top panels box packaging example. 22

24 hang sell packaging example In situations where the number 1 appears on its own, the font is changed to Helvetica Neue LT Bold font, shown in Example 2 This makes a visual difference between the number 1 and the letter I Example 1: Slicker font 1 Example 2: Helvetica Neue LT Bold font 1 hang sell packaging example. 23

25 bubble packaging example SCA logo must always be centred Quality Assured icon must always be centred bubble packaging example. 24

26 cylinder / can example Ensure SCA logo is within the colour panel and left-aligned with text Right align Quality Assured icon and base-align with SCA logo Start image from base and fade to black beneath text cylinder / tube example Ensure SCA logo is within the colour panel and left-aligned with text Right align Quality Assured icon and base-align with SCA logo Start image from base and fade to black beneath text HEAVY DUTY DEGREASER 360 o soft touch nozzle Spray on, hose off Powerful cleaning action dissolves dirt, grease and grime GLASS CLEANING WIPES No smear formulation Quick drying Removes road grime and finger prints from glass & mirrors 200g 200g cylinder / can / tube example. 25

27 spray bottle example Ensure SCA logo is within the colour panel and left-aligned with text Right align Quality Assured icon and base-align with SCA logo SPARKLING WHEEL CLEANER Fast acting Clear-coat safe For all mag, alloy, chrome and coloured wheels Removes brake dust, oil road grime, and dirt 750mL spray bottle example. 26

28 blister/clam packaging example MONTH WARRANTY SPECIFICATIONS: Charging Time: 24 hours Chargers: 12V & 240V LED Duration: 10,000 hours Lantern illumination area: 10m 2 Specification boxes should be placed on the right-hand side on the back of all packaging, where possible WARRANTY This product is guaranteed against defects for a period of 24 months from date of purchase. This warranty is provided by Super Cheap Auto Pty Ltd ACN (Supercheap Auto) of 751 Gympie Rd Lawnton QLD 4501 Ph (07) Supercheap Auto will offer a repair, replacement product or store credit if the product is assessed as being defective during the warranty period. To claim under this warranty, take this product to the Front Service Desk of your nearest Supercheap Auto store. For store locations, visit www. supercheapauto.com.au (AUS) or (NZ). You will need your receipt or proof of purchase. Additional information may be requested of you to process your claim. Should you not be able to provide proof of purchase with a receipt or a bank statement, identification showing your name, address and signature may be required to process your claim. This product may need to be sent to the manufacturer to assess the defect before determining any claim. Faults or defects caused by product modification, misuse and abuse, normal wear and tear or failure to follow user instructions are not covered under this warranty. Our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and for compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure. Any expenses incurred relating to the return of this product to store will normally have to be paid by you. For more information contact your nearest Supercheap Auto store. The benefits to the consumer given by this warranty are in addition to other rights and remedies of the Australian Consumer Law in relation to the goods and services to which this warranty relates. Extra icons or logos should be placed in the bottom right-hand corner on the back of any packaging blister/clam packaging example. 27

29 one-sided packaging example When there is only one-side to the packaging the Quality Assured icon one-sided packaging example. 28

30 card insert example card insert example. 29

31 barcodes The size specifications for EAN 13 GTIN s on consumer units are: Nominal 100% The white box of area surrounding the barcode: Width = mm, Height = mm The barcode for this white area must be: Width = mm, Height = mm See example to the right One of the mandatory packaging requirements is that each bar code must scan first time, every time. Please Note: If the size of the product does not allow compliance to these specifications - eg. chewing gum. please contact the Category Manager involved and they will get new specifications from our Logistics Department. Other information about barcodes can be found on our website at: Supercheapauto.com (under the packaging, barcode and logistic data specifications link). barcodes. 30

32 Recyclable Logos If the packaging or any part of the packaging is recyclabe, one of the following logos must be used: The Super Cheap Auto Group is part of the Australian Packaging Covenant and has committed to the principles of sustainable packaging and providing adequate information to our customers to be able to identify recyclable packaging. All artwork must display the applicable logo and information regarding recycling capabilities; and must meet the guidelines for packaging as per our Packaging, Barcoding and Labelling Specifications available on our website. The Recyclable logo should never appear less than 15mm wide. The qualifying statement should appear in a reasonable size in order to be clearly visible by all our customers. The logo and information should be located near the barcode information and multiple logos should be located next to each other in all circumstances. Recyclable packaging In case only some part of packaging is recyclable, a qualifying statement must be presented bellow the recycling symbol. Recyclable plastic Recyclable cardboard Recyclable steel In case the product is recyclable Example: Recyclable product Recyclable Logo. 31

33 product branding examples Example 1: Printed Example 2: Embroidered These examples show how the SCA logo is to be positioned on a product. Depending on the product size, the SCA logo should cover between 5-10% of the surface area of the product. See examples to the right. The SCA logos below are mandatory on all products, no other SCA logos are to be used. For colour breakdowns refer to pages 2 and 3. Example 3: Embossed Example 4: Label/Sticker product branding example. 32

34 product manuals - booklet front and back Example: Front and back layout based on an A5 size booklet back front The example on the right shows the style requirements for the front and back of all product manual booklets. Using the elements of the SCA packaging the required style can be created on A5 or A4 size booklets. Printing can be in grayscale or colour. product manuals - booklet front and back. 33

35 product manuals - booklet inside Example: Inside layout based on an A5 size booklet inside The example on the right shows the required style for the header and footer of the booklet pages. The artwork area is where the vendor inserts the instructions in any style they choose. Only the header and footer need to keep the same standardised format. WARRANTY This product is guaranteed against defects for a period of 24 months from date of purchase. This warranty is provided by Super Cheap Auto Pty Ltd ACN (Supercheap Auto) of 751 Gympie Rd Lawnton QLD 4501 Ph (07) Supercheap Auto will offer a repair, replacement product or store credit if the product is assessed as being defective during the warranty period. To claim under this warranty, take this product to the Front Service Desk of your nearest Supercheap Auto store. For store locations, visit (AUS) or co.nz (NZ). You will need your receipt or proof of purchase. Additional information may be requested of you to process your claim. Should you not be able to provide proof of purchase with a receipt or a bank statement, identification showing your name, address and signature may be required to process your claim. This product may need to be sent to the manufacturer to assess the defect before determining any claim. Faults or defects caused by product modification, misuse and abuse, normal wear and tear or failure to follow user instructions are not covered under this warranty. Our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and for compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure. Any expenses incurred relating to the return of this product to store will normally have to be paid by you. For more information contact your nearest Supercheap Auto store. The benefits to the consumer given by this warranty are in addition to other rights and remedies of the Australian Consumer Law in relation to the goods and services to which this warranty relates. product manuals - booklet inside. 34

36 product manuals - double-sided Example: Front and back layout, measurements are based on an A4 size page front back The example on the right shows the required style for a single double-sided page. The artwork area is where the vendor inserts the instructions in any style they choose. Using the elements of the SCA packaging the required style can be created on A5 or A4 size pages. Only the header and footer need to keep the same standardised format. Printing can be in grayscale or colour. product manuals double-sided. 35

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