Campaign Guidelines. NRW Campaign Guidelines 1

Transcription

1 Campaign Guidelines RW Campaign Guidelines 1

2 COTETS Introduction 1 LOGO Master Logo Stack 2 Master Logo Inline 3 Secondary logo Stack 4 Secondary logo Inline 5 Clear Space 6 Minimum Size 7 Placement 8 Co Branding 9 Do ot 10 CAMPAIG GUIDELIES Typography 12 Colour palette 13 Language 14 CAMPAIG EXAMPLES RW Campaign Guidelines 2

3 ATIOAL RECOCILIATIO WEEK 2018 This year during ational Reconciliation Week, Reconciliation Australia invites all Australians to learn more about Aboriginal and Torres Strait Islander cultures and histories, to share that knowledge and help us grow as a nation. Don t Keep History A Mystery: Learn. Share. Grow explores history hidden just beneath the surface, ready and waiting to be uncovered. The campaign aims to motivate audiences to actively explore and interpret their own role in and journey of historical acceptance. RW Campaign Guidelines 1

4 LOGO Master Logo Stack The master logos should be used with preference. A suite of secondary logos are supplied if the master is not appropriate. This will ensure consistency across all communications. Main_Stack Main_Stack_White RW Campaign Guidelines 2

5 LOGO Master Logo Inline Two alternate versions have been developed. When the logo is used along side content, the formal logo should be applied. For all other application the informal is available for use. A suite of secondary logos are supplied if this is not appropriate. This will ensure consistency across all communications. See page 23 for examples. Main_Inline_Formal Main_Inline_Informal Main_Inline_Formal_White Main_Inline_Informal_White RW Campaign Guidelines 3

6 LOGO Secondary logo Stack The secondary logo is to be used in specific circumstances when the master logo isn t suitable. This is generally for smaller placements or restrictive layouts and applications. Hashtag_Stack Hashtag_Stack_White RW Campaign Guidelines 4

7 LOGO Secondary logo Inline This logo is generally for smaller placements or restrictive layouts and applications such as social media, signatures and other digital communications. Hashtag_Inline_A See page 10 for examples. Hashtag_Inline_A_White Hashtag_Inline_B Hashtag_Inline_B_White RW Campaign Guidelines 5

8 LOGO Clear Space The clear space is defined by 3x the height of the in ational Reconciliation Week. This clear space must be free of all other graphics and text. Clear space applies to all logo variations. This is the minimum allowance for clear space and should be increased wherever possible. RW Campaign Guidelines 6

9 LOGO Minimum Size Ensuring the logo is clearly legible at all times, you must follow the below minimum sizes to ensure legibility. 35mm W 78mm W RW Campaign Guidelines 7

10 LOGO Placement The primary placement of the logo is on the orange gradient background and can be applied to a solid colour background where appropriate. Always use the white logo when applied to a coloured background as shown. The logo should not be placed directly on to imagery. RW Campaign Guidelines 8

11 LOGO Co Branding When co-branding the master logo should be used. Logos should neatly sit side by side and hold a similar visual weight, ensuring the logo adheres to its clear space. RW Campaign Guidelines 9

12 LOGO Do ot Only use the logos as they are supplied. Do not stretch or warp Do not remove or alter the logo in anyway Do not place logo s directly over imagery RW Campaign Guidelines 10

13 CAMPAIG GUIDELIES RW Campaign Guidelines 11

14 CAMPAIG Typography Helvetica eue is the primary typeface and should be used for all communications, ensuring consistency across all digital and print assets. Arial is the secondary typeface and should be used when Helvetica eue is unavailable. Primary Helvetica eue Light Roman Medium Heavy Secondary (Web safe) Arial Regular Bold RW Campaign Guidelines 12

15 CAMPAIG Colour palette The primary colour palette is the red to orange gradient. It is the leading colour for the campaign frame. Secondary colours include a range of dark to light blue tones. See page for examples. CMYK: RGB: HEX: #DB8144 PMS: 7577C CMYK: RGB: HEX: #E53E3C PMS: 1788C Linear 90º Angle CMYK: RGB: HEX: #363C62 PMS: 534C CMYK: RGB: HEX: #6783BA PMS: 7682C CMYK: RGB: HEX: #A6B8D6 PMS: 651C RW Campaign Guidelines 13

16 CAMPAIG Language Campaign title: When referring to the campaign, there should be caps at the start of each word as shown. Don t Keep History A Mystery: Learn. Share. Grow (Campaign title) Campaign copy: For use when introducing the campaign. This copy breaks down the tagline of Learn. Share. Grow. This year during ational Reconciliation Week, Reconciliation Australia invites all Australians to learn more about Aboriginal and Torres Strait Islander cultures and histories, to share that knowledge and help us grow as a nation. (Campaign copy) About ational Reconciliation Week: For use when giving further information about Reconciliation Week. ational Reconciliation Week (RW) is a time in which we can reflect on our reconciliation journey as a nation. Each year RW is held from 27 May - 3 June. During the week, thousands of events are held nation-wide to celebrate and support reconciliation. (About ational Reconciliation Week) RW Campaign Guidelines 14

17 CAMPAIG EXAMPLES RW Campaign Guidelines 15

18 POSTERS 27 May - 3 June ational Reconciliation Week May - 3 June ational Reconciliation Week May - 3 June ational Reconciliation Week 2018 This year during ational Reconciliation Week, Reconciliation Australia invites all Australians to learn more about Aboriginal and Torres Strait Islander cultures and histories, to share that knowledge and help us grow as a nation. Learn more at reconciliation.org.au #RW May - 3 June ational Reconciliation Week 2018 Learn more at reconciliation.org.au #RW2018 This year during ational Reconciliation Week, Reconciliation Australia invites all Australians to learn more about Aboriginal and Torres Strait Islander cultures and histories, to share that knowledge and help us grow as a nation. ational Reconciliation Week (RW) is a time in which we can reflect on our reconciliation journey as a nation. Each year RW is held from 27 May - 3 June. During the week, thousands of events are held nation-wide to celebrate and support reconciliation. Learn more at reconciliation.org.au #RW2018 This year during ational Reconciliation Week, Reconciliation Australia invites all Australians to learn more about Aboriginal and Torres Strait Islander cultures and histories, to share that knowledge and help us grow as a nation. Learn more at reconciliation.org.au #RW2018 RW Campaign Guidelines 16

19 LETTERHEAD & SIGATURES Recipient details ame 00 Address Title (Header 1) Sub header (Header 2) Body Text: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore. Magna aliqua. Utenim ad veniam, quis nostrud. Duis auteolor in esse dolore eu List Kind regards RW Campaign Guidelines 17

20 SOCIAL MEDIA RW Campaign Guidelines 18

21 MEDIA WALL & BAER RW Campaign Guidelines 19

22 ADVERTISEMETS & FLAGS Learn more at reconciliation.org.au GIL_RAU031 This year during ational Reconciliation Week, Reconciliation Australia invites all Australians to learn more about Aboriginal and Torres Strait Islander cultures and histories, to share that knowledge and help us grow as a nation. Learn more at reconciliation.org.au #RW2018 GIL_RAU031 RW Campaign Guidelines 20

23 T-SHIRT RW Campaign Guidelines 21

24 CO BRADIG 27 May - 3 June ational Reconciliation Week 2018 This year during ational Reconciliation Week, Reconciliation Australia invites all Australians to learn more about Aboriginal and Torres Strait Islander cultures and histories, to share that knowledge and help us grow as a nation. Learn more at reconciliation.org.au #RW2018 RW Campaign Guidelines 22

25 RW Campaign Guidelines 23