Value Statement Builder best practices
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- Marianna Dickerson
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1 Value Statement Builder best practices Effectively expressing how you provide value is essential to establishing a foundation of trust and transparency in client relationships. One of the best opportunities to articulate value proposition is during the early stages of client relationships. The Value Statement Builder allows you to create a highly personalized description of advisory practice, which you can use to enhance early client communication efforts. Set self apart with a compelling mission statement Your mission statement should clearly and simply explain what you do and how you provide value to clients. A well-articulated statement should help differentiate you and create a positive, memorable impression. Here are five questions to ask when creating a new mission statement or reevaluating an existing one. Is it short and to the point? Is it memorable? Does it describe the unique elements of practice? Is it convincing? Jane C. Smith, CFP discussions to earn confidence and help you achieve goals. Is it up to date? goals about Explain advisory approach in terms clients understand Comprehensive portfolio management Ongoing investment monitoring Defining how you help clients succeed and listing the steps you use in approach provide a road map that you and clients can refer to while also providing transparency and building trust. Ensuring that clients understand approach is a critical component of value proposition. That s why this section of the Builder has been designed to provide extra emphasis. Coordination with other professionals Retirement planning Additional charges may apply planning needs. Consult advisor for fee arrangements specific to based on circumstances. Target services to clients needs Listing investment planning resources and services helps potential clients gain a practical understanding of how you can help them achieve their goals. It also creates the potential for additional business opportunities and referrals over time. When listing services, carefully consider clients interests and potential needs. Then tailor services list accordingly. over
2 Describe client communications approach Industry research 1 has found that communications approach can make or break client relationships. In fact, communications-related issues were one of the top reasons clients cited for leaving an advisor. It s critical to respond to clients in a timely manner or, better yet, to use a proactive communications approach. Setting the right expectations early in client relationships that include how you and clients plan to communicate will pay dividends down the road. The key is sticking to the agreements you make with clients. Jane C. Smith, CFP discussions to earn confidence and help you achieve goals. goals about Be specific when describing review schedule and client callback policy. Comprehensive portfolio management Ongoing investment monitoring fees Fee discussions can be among the most difficult conversations for financial advisors. However, keep in mind that transparency is vitally important in fostering a trusting relationship with clients. An open, honest fee conversation is critical to achieving that. Support fee discussion with a clear explanation of the services you ll provide. Also, describe fees in simple terms clients can understand. Coordination with other professionals Retirement planning Additional charges may apply planning needs. Consult advisor for fee arrangements specific to based on circumstances. If you anticipate a difficult fee discussion, consider breaking it into two parts by presenting a general price range during first meeting, while assuring that a final fee will be presented at a later meeting, when all of client s needs have been evaluated. Another alternative is to give clients the option of reviewing fee schedule BEFORE you describe services or waiting until AFTER you ve had that discussion. This approach can work to more actively involve clients in the discussion. Team/Office history Founded in 1962, ABC Advisors is a diversified financial services firm headquartered in Anywhere, USA. We focus solely on individual investors and small-business owners. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Your core team Jane C. Smith, CFP / Financial Planner jsmith@abcadvisors.com Ext. 100 Tim J. Jones, CFP / Planning Support Specialist tjones@abcadvisors.com Ext. 101 Bridget E. Marx / Operations Specialist bmarx@abcadvisors.com Ext. 102 Provide biographies for self and key team members The personal profile is an opportunity to introduce self and team members. Office support Anastasia Applebaum / Office Manager aapplebaum@abcadvisors.com / Ext. 123 Bernadette Brown / Administrative Assistant bbrown@abcadvisors.com / Ext. 456 Curtis Connelly / Operations Specialist cconnelly@abcadvisors.com / Ext. 789 In addition to listing professional experience, educational background, and any industry certifications, it s a good idea to provide brief personal descriptions of self and team members Main Street, Anywhere, USA info@abcadvisors.com Hours: Monday through Friday, 9:00 a.m. 5:00 p.m. Consider including some details about personal life, including about family, hobbies, and any community involvement Spectrem Group 2015 The Vanguard Group, Inc. All rights reserved.
3 Jane C. Smith, CFP discussions to earn confidence and help you achieve goals. goals about Comprehensive portfolio management Ongoing investment monitoring Coordination with other professionals Retirement planning Additional charges may apply based on planning needs. Consult advisor for fee arrangements specific to circumstances.
4 Team/Office history Founded in 1962, ABC Advisors is a diversified financial services firm headquartered in Anywhere, USA. We focus solely on individual investors and small-business owners. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Your core team Jane C. Smith, CFP / Financial Planner jsmith@abcadvisors.com Ext. 100 Tim J. Jones, CFP / Planning Support Specialist tjones@abcadvisors.com Ext. 101 Bridget E. Marx / Operations Specialist bmarx@abcadvisors.com Ext. 102 Office support Anastasia Applebaum / Office Manager aapplebaum@abcadvisors.com / Ext. 123 Bernadette Brown / Administrative Assistant bbrown@abcadvisors.com / Ext. 456 Curtis Connelly / Operations Specialist cconnelly@abcadvisors.com / Ext Main Street, Anywhere, USA info@abcadvisors.com Hours: Monday through Friday, 9:00 a.m. 5:00 p.m.
5 Disclosures Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? Vim an sale melius similique, sea no error deleniti signiferumque, eum in aliquid neglegentur. Pri at vide honestatis, consul malorum splendide an nam. Eu modus definiebas his. Te vim vocent nominavi, quo te esse congue. Ex sea erat consequuntur. Vel cu viris luptatum incorrupte, id sit diceret ullamcorper. Vis id quem cetero, explicari dissentiunt theophrastus ad eam. Purto nulla sanctus per ne, ea sit illud oblique epicurei. Quaestio tincidunt est no. Laboramus pertinacia delicatissimi ea eam, vix omnesque efficiantur no, audiam iriure torquatos quo no. Nam et eirmod voluptua lucilius, mel homero veritus dissentiet in, admodum nominavi splendide et. Illud facer iudicabit mel te. Omnes iracundia molestiae te sit, te pro wisi regione, at qui prima appareat consequat.
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