Brand on. Creating a Professional. #NAAEduConf. Dean Warshawsky, Enterprise Account Executive, LinkedIn June 16, 2016 #NAAEduConf

Transcription

1 June 15-18, 2016 Moscone Convention Center San Francisco Creating a Professional Brand on Dean Warshawsky, Enterprise Account Executive, LinkedIn June 16, 2016

2 Question for the group who is your target audience on LinkedIn? a. Your college roommates b. Recruiters c. Your co-workers (colleagues) d. Friends from high school e. Family members f. Potential Clients 2

3 Question for the group who is your target audience on LinkedIn? a. Your college roommates b. Recruiters c. Your co-workers (colleagues) d. Friends from high school e. Family members f. Potential Clients 3

4 Create a professional brand Establish a professional presence on LinkedIn with a complete profile?

5

6 Who would you rather talk to?

7 Top 10 Profile Tips TIP 1 Upload a professional photo TIP 2 Write a compelling headline TIP 3 Tell your story in your summary TIP 4 Update your current and past positions TIP 5 Add rich media TIP 6 Add your education TIP 7 Customize your public profile URL TIP 8 Add your contact information TIP 9 Customize links to websites TIP 10 Ask for recommendations

8 TIP 1: Upload a professional photo What s wrong with these photos? Offer your critique. Profiles with photos are 14 times more likely to be viewed than those without

9 Take advantage of a great branding opportunity: 9

10 TIP 2: Write a compelling headline It s not your title it s your 5-second elevator pitch. What do you DO? Matthew Alba Transforming Marketing Departments with Social Networking Shannon Frank Helping ad agencies extend their reach on social networking sites Carlton Seymour Aligning your workplace to support your corporate objectives

11 Igniting Workplace Enthusiasm to Achieve Extraordinary Results for our Clients 11

12 Why? Viewers look at headlines first. Source: EyeTrackShop Nov 2011

13 TIP 3: Tell your story in your summary Showcase your expertise Convey your passion Provide a Call to Action Summary As a sales professional, throughout my career I have always been passionate about building relationships and adopting new concepts that better myself, my company and my client s experience. During this time, I have had the privilege of working alongside talented individuals at major companies, such as Staples and ADP, in various offices throughout North America. I now work at LinkedIn, as a Sales Solutions Account Executive, in New York City. As of July 2013, LinkedIn passed the 320 million members mark, and we continue to add members at a rate of two members every second! We continue to strive to connect the world s professionals, making them more productive and successful. LinkedIn Sales Solutions affords me the opportunity to work with sales organizations to share how social selling can generate sales opportunities that otherwise may have gone unnoticed. Social selling changes the game by allowing users the ability to discover the sales insight necessary for a sales organization to effectively engage prospects and close deals. This is made possible by leveraging LinkedIn s flagship product, Sales Navigator. My areas of expertise include: B2B sales, prospecting, lead generation and relationship building, focusing on the mid-market space. If you would like to learn more about how we can transform your sales organization through social selling, please contact me via InMail! Your passion Your background Your company A call to action

14 TIP 3: Tell your story in your summary Showcase your expertise Convey your passion Provide a Call to Action Tip don t talk about yourself in the third person! Summary As a sales professional, throughout my career I have always been passionate about building relationships and adopting new concepts that better myself, my company and my client s experience. During this time, I have had the privilege of working alongside talented individuals at major companies, such as Staples and ADP, in various offices throughout North America. I now work at LinkedIn, as a Sales Solutions Account Executive, in New York City. As of July 2013, LinkedIn passed the 320 million members mark, and we continue to add members at a rate of two members every second! We continue to strive to connect the world s professionals, making them more productive and successful. LinkedIn Sales Solutions affords me the opportunity to work with sales organizations to share how social selling can generate sales opportunities that otherwise may have gone unnoticed. Social selling changes the game by allowing users the ability to discover the sales insight necessary for a sales organization to effectively engage prospects and close deals. This is made possible by leveraging LinkedIn s flagship product, Sales Navigator. My areas of expertise include: B2B sales, prospecting, lead generation and relationship building, focusing on the mid-market space. If you would like to learn more about how we can transform your sales organization through social selling, please contact me via InMail!

15 TIP 4: Update your current and past positions Demonstrate how you helped your customers solve their business problems Use keywords Show your career trajectory

16 A note on keywords allow yourself to be found: Property Management Software Multifamily Commercial Property Marketing Senior Living Retail Construction and Development Self Storage Tenant Management Billing Product Names Customer Service Etc

17 TIP 5: Add rich media Turn your profile into a sales/branding opportunity by: Enhancing your profile visually Adding content relevant to the products and services you sell

18 TIP 6: Add your education Showcase your education

19 TIP 7: Customize your public profile URL Put it on your business card and in your signature file.

20 Which profile is easier to find?

21 TIP 8: Add your contact information *Only your direct connections can see

22 TIP 9: Customize links to websites *All LinkedIn members can see

23 TIP 10: Ask for recommendations Especially from satisfied clients which adds to your credibility.

24 24 June Moscone Convention Center San Francisco