your Award winning creative and digital marketing agency

Transcription

1 your Award winning creative and digital marketing agency 1

2 Contents What we do What we do Who we are Our clients are at the heart of everything we do. We are a creative and digital marketing agency that Our clients 04 creates effective, highly targeted marketing activity Softcat 05 that unlocks ROI. We start with the finish: what you want to achieve. Oxford Instruments 07 It s how we gain an intimate understanding of your objectives and audience. Then we use the Hiscox 09 most effective tactics to differentiate your Vertiv 11 business, cut through the fog and create demand in your market. Milton Park 13 ROI 02

3 Who we are Miramar are a friendly, tight-knit group of strategic, creative and technical marketing practitioners with a ravenous appetite for innovation. Our clients Miramar work with some of the largest B2B organisations in the world, across multiple industries. We are used to working across the globe, so ensuring campaigns work across different regions in multiple languages is second nature to us. We re proud of our service led culture, and with an average client relationship lasting 4 years and 80% of our business coming from referrals, we should be. CREATIVITY SERVICE ROI 04

4 Softcat Website The problem In 2015, Softcat commissioned us to update their website. It had fallen behind their competitor s websites and needed to provide a better UX for their customers. The site also needed to enable venders to hang lead generation campaign landing pages and social media from the site. 31,000+ unique visitors every month 18% from a mobile device HP Elite X3 33,000 prospects 10% engagement 1,852,000 page views, over 797,500 sessions from 446,000 unique users. That s an average of 2.32 page views per 2 minute (average) session. Traffic is still over 50% new visitors. But a clear trend for returning customers at over 45%. A campaign that was run for the launch of the new HP Elite product gained great traction, out of 30,000 prospects 12,500 were reached through paid social media. The average dwell time on the landing page was 4 mins 55 seconds with a 10% engagement rate. After a quick turnaround Softcat s new home online launched with an enhanced user journey, new content and the flexibility to launch campaign pages and add new content quickly. We are constantly optimising the functionality and integrating features to increase lead generation. 55% new visitors 12,500 reached via paid social media 06

5 Vulcan Product Launch The Problem As a new client to Miramar, Oxford Instruments approached us with a product that they wanted to launch to two different markets through their global distributors, existing and potential customers. 50 leads in the first 2 days Miramar worked through a naming and branding process to understand the product and define a key messaging matrix. This allowed us to create concepts including: logo, messaging and tone of voice for the two markets. Using this matrix we wrote the copy and created a suite of marketing assets that included: 8pp brochures, info cards, application notes, event banners, adverts, posters, 3D animation, product videos and a launch video for each of the markets. Photography and video footage was shot on location at a scrapyard in the Netherlands and a factory in Hayes. Our in-house motion artists then created the 3D render used on the product launch Microsite. Vulcan was launched on the 24 th January 2017 and within the first two days Oxford Instruments had over 50 leads from website enquiries and the collateral created. Miramar will support the on-going development of marketing materials, including translations to assist the local sales teams with the global launch. Worldwide launch in 11 languages 08

6 6.3 pages visited per session A fully engaged broker network using the site multiple times, dwelling on the site for an average of just under 17 minutes and accessing 6.3 pages per session. Hiscox Broker Guide Not a bad place to start measuring ROI from. The Problem Hiscox has a fantastic network of insurance brokers across the UK. Working with Hiscox these brokers use their knowledge and experience to sell policies across a broad range of specialist markets. Hiscox supported their brokers by providing a how to sell guide in the form of a very large brochure that they couldn t prove any ROI, on it s effectiveness or even how much it was used by the brokers. We needed a how to sell guide that could be fully utilised, effective and demonstrate real ROI. We knew the guide had to be informative, but also easy to digest and engaging enough that brokers would not use it once but use it as their go to guide. A challenge we took on with the normal Miramar gusto. We opted for a digital platform; our solution had to have a simple UX journey so we unleashed our digital innovators and asked them to use the latest technologies to produce a web application that would hit the spot. Our talented copywriters crafted a witty, tongue in cheek style outlining what each type of prospect business did, how they could be spotted in their natural habitat and the type of exposures they face, including relevant industry examples. Fundamental to the solution was providing an option for the busy brokers to download and save the information to review offline. Average Dwell time of just under 17 minutes 10 10

7 EMEA Stand Launch The Problem Emerson Network Power came to us with a great opportunity to have fun with a new brand. They had rebranded as Vertiv and had six key exhibitions across EMEA to introduce the brand to customers and the market. Emerson had six stand spaces all with unique dimensions and layouts. The brief was a stand design that would work for each event and a creative presence that would engage with delegates getting them to step over the line. The stand looked awesome and that s not just us saying it, the feedback from delegates, the team on the stand and even competitors was great. The interactive podiums were in constant use providing insight and giving delegates a relaxed and personal way to research the proposition without the usual direct sell of an event. The video wall drew crowds and encouraged delegates to step over the line and engage with the interactive elements and the sales team. A great event with a big bundle of new leads and conversations to be continued. On to the next one! 3 countries Miramar designed an interactive and experiential modular stand that had high impact across all six events. The reusable framework with interchangeable graphic panels allowed us to focus the creative and message based on each events audience and market dynamics. To capture delegates attention striking video walls showcasing case studies and the new company brand proposition were installed. Four interactive podiums were set up to host their customer app, which guided delegates through their product offering and the stand team along with a barista kept the delegates buzzing. 6 events 12

8 33% increase in inbound leads Milton Park Rebrand The Problem What an opportunity! Milton Park owned by MEPC the most prominent business park in our region and the largest single ownership business park in Europe wanted an agency to help them rebrand and establish their identity. The inspiration and tools for the new brand and vision to position Milton Park as the premium business park in the South East of England, came from the results of the research focus groups, questionnaires and one to one interviews. MEPC and Miramar launched the new brand in December 2016, it embodies the park s key values with a contemporary style and defines the relationship between Milton Park and its third-party owners for all audiences. The creative styling, typography and tone of copy used in all communications reflects prestige and community values and the new brand mark provides the park with an instantly recognisable presence. The new website, the hub for the brands communications has seen a 13% increase in visitors and a whopping 33% increase in inbound leads. The brands communications have also seen a dramatic improvement across the board with click through rates up 38%. We just had to be involved and with a lot of hard work, research and a touch of creative genius we were lucky enough to win the pitch and work with this amazing park renowned for its cutting-edge science and technology companies, high quality bespoke premises and strong community feel. 13% Increase in visitors 14

9 In order to deliver the best possible service, Miramar have created a dedicated team for all of your needs. If you ve got a product you need branding, an event you need a stand for or any other project in mind, get in touch and we ll work with you to reach, and exceed your goals. +44(0) hello@miramar-group.co.uk Kestrel House, Howbery Park, Wallingford, OX10 8BA 2017 Miramar Communications Limited. All rights reserved.