MASTER DIGITAL MARKETING & COMMUNICATION BORDEAUX / CHAMBÉRY / GENEVA / LAUSANNE / LONDON / LYON / MONACO / PARIS / SAN FRANCISCO / SHANGHAI

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1 MASTER DIGITAL MARKETING & COMMUNICATION BORDEAUX / CHAMBÉRY / GENEVA / LAUSANNE / LONDON / LYON / MONACO / PARIS / SAN FRANCISCO / SHANGHAI

2 WE LIVE IN A CONNECTED AND FAST CHANGING WORLD, WHERE DIGITAL AND NEW TECHNOLOGIES ARE KEY FACTORS FOR GROWTH. Each companies department, such as communication, PR, product marketing, Retail, CRM.. is impacted by these strong and fast evolutions and it is necessary to embrace them and adopt them wisely no matter which activities future students are interested in. At CREA we believe that it is important to teach these new tools through our network of renowned specialists across Europe, but also, to develop in our program a new set of teaching modules to provide the right methods to face technology complexity and succeed in your future projects, such as agile project management, client centricity, creativity and leadership. Learn from Experience is also our educational approach, where students will mostly acquire these competencies and know-hows through practice and workshops, rather than only listening. This pedagogy approach that is specific to CREA follows one goal, which is to transform our students into future digital thinkers and project leaders with the ability to adapt to all the changes of tomorrow. ALEXANDRE WEHRLIN Program Master in Digital Marketing & Communication Founder ebooster.ch, Geneva CORE PROGRAM CONTENT 10 MONTHs Full time STUDY ( master 1 + Master 2 ) 5 MONTHs INTERNSHIP ( Master 2 ) 1 TRIP To EUROPE ( Master 2 ) The Master in Digital Marketing & Communication Program is a hands on approach with case studies that enable an understanding of how to gain advantage and seize opportunities in this new, connected and fast evolving world. The objective of this comprehensive on-the-job training is to learn the fundamentals of brand marketing and how the digital world is offering new opportunities and process to be able to : Learn how to drive a marketing strategy in a digital world Develop relevant brand content strategy Effectively and optimally use different communication channels such as mobile platforms, social networks, s or display Leverage analytics to continually optimise recommendations 1 MARKETING STRATEGY & PLANNING The main objectives of this module are to develop a critical analysis of the business objectives of a brand in a connection with its target customers and to develop a comprehensive understanding of the digital strategy that is integrated and directly operable. Audit of a marketing environment for a business Understanding the new connected consumer Brand strategic planning Development of an integrated marketing strategy Recommendations for implementation and budgeting Performance & analytics: continuously improving the ROI of operations 2 DIGITAL MARKETING CHANNELS Understand the new media landscape and how to use the main platforms. Learn how to make the most of them by testing them in real case studies. Anticipate the evolution of social networks and learn how to exploit their strength in the service of the brand. Integration of social networks into strategic recommendations Brand presence management and optimization on Facebook and Instagram Developing an editorial calendar & publication plan Mobile marketing & proximity marketing Optimising the role & the experience of a website Search Engine Optimisation ( SEO ) CRM strategy & marketing 3 MEDIA Get a complete view of the new AdTech platforms and capabilities. Learn how and where to find your customers through data and optimized targeting in the digital world. Omnichannel media planning Strategies for sponsored links ( SEM ) Management & optimisation of campaigns on the major platforms ( Google, Facebook, YouTube, etc. ) Integration of advertising on mobile platforms Innovation & real time bidding 4 BUSINESS MODELS & TRANSFORMATION From retail to cars, learn how companies are all rethinking their business models by creating new compelling value for consumers. New business models Design thinking Data driven Management Project Management 5 BRAND CONTENT Beyond strategy and tactics, it is necessary to have a clear purpose that informs all of your content decisions. This purposeful element is a crucial component of any effective brand content effort. Trends and consumer behaviour History of communication and the web Brand content & role of communication Media evolution Most impactful formats 6 LEADERSHIP Study in-depth techniques that will enable you to embrace new technologies, face complexity and lead projects successfully within the professional sphere with assurance and skills. Brainstorming techniques Art of negotiation Agile project management Storytelling & Creativity Branding workshop WORKSHOPS AND TRAVEL During this Master course, students will have the opportunity to work on actual projects during workshop sessions and apply the knowledge that they have acquired in actual company assignments. By going to places, they will also have the opportunity to discover and interact with companies and understand what their current key challenges are. SOME JOB OPPORTUNITIES THIS MASTER TRAINING WILL ALLOW YOU TO ACQUIRE A HIGH LEVEL OF COMMITMENT, COMPETENCE AND RESPONSIBILITY FOR THE POSITIONS OF : DIGITAL MARKETING MANAGER The Digital Marketing Manager has strong marketing skills mixed with a sound understanding of the technological environment and evolution. He analyses a market, determines brand positioning, designs a digital communication campaign or launches the marketing of a product on the Internet. Familiar with all web media, he works closely with product managers, traffic managers and creative people. BRAND MANAGER The Brand Manager is a marketing specialist who guides marketing of the brand through choice, tracking and guidance. He guarantees identity, sensitivity and the values he promotes in order to try to guide consumer decisions. WEB PROJECT LEADER The Web Project Leader possesses both strong technical knowledge, considerable familiarity with web culture and good marketing skills. At the heart of an Internet project, he coordinates all development stages, from strategy to production through creation. He prepares the budget and planning, supervises the creative people and technical teams as well as external service providers. As the main contact with customers, he also listens carefully to their needs. E-BUSINESS/E-COMMERCE CONSULTANT The e-business or e-commerce consultant defines the best commercial approach to a business on the web. He identifies its needs, writes specifications, sets up a strategic online plan, measures its impact and strives to optimise it. As an Internet expert, he suggests the technical and financial solutions that are most appropriate for his company and which integrate perfectly with business challenges. SOCIAL MEDIA MANAGER The Social Media Manager develops and implements brand marketing strategy on social networks. The content of a brand (brand content) is a key aspect of his work as well as the return on investment (ROI) from his recommendations. The analytical monitoring and optimisation of social campaigns have become key responsibilities in this type of profession. According to the goals set by the brand, he will need to develop brand awareness, relationship marketing and conversion strategies. ONLINE MEDIA PLANNER The Online Media Planner has many roles. As a passionate connoisseur of new technologies, he is responsible for the visibility of a business on the web and for increasing the flow of visitors. By mastering media tools in social, SEO or display and exploiting new knowledge of advertising media on the Internet, he is in charge of online media budgets and measures their performance.

3 ADMISSION & CONDITIONS MASTER IN DIGITAL MARKETING & COMMUNICATION 120 ECTS CREDITS MASTER I PROGRAM TEACHING, WORKSHOP & E-LEARNING / WEBCAST : About 455 hours PROGRAM LENGTH : 5 months TEACHING METHOD : Full time TIMETABLE : From Monday to Thursday 9-12 a.m. / 1-5 p.m. COURSE LOCATION : CREA Geneva COURSE FEES : MASTER II PROGRAM TEACHING, WORKSHOP & E-LEARNING / WEBCAST : About 455 hours, 1 trip to Europe, 5 months internship and personal work for Master s thesis PROGRAM LENGTH : 5 months TEACHING METHOD : Full time TIMETABLE : From Monday to Thursday 9-12 a.m. / 1-5 p.m. COURSE LOCATION : CREA Geneva COURSE FEES : ( including 1 trip to Europe ) GENERAL ADMISSION REQUIREMENTS : Bachelor s degree ( or equivalent ) NOTE : The school reserves the right to accept or reject a candidate for any reason ; a minimum of 15 students is required for the program to start The program content is subject to change MASTER I OCTOBER - FEBRUARY MASTER II MARCH - JULY THESIS OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT SEP NOV DEC JAN FEB FULL TIME COURSES : MONDAY THURSDAY INTERNSHIP A WHOLE WORLD OF OPPORTUNITIES CREA BENEFITS FROM INTERNATIONAL RECOGNITION VARIOUS ORGANIZATIONS AND INSTITUTIONS WHICH FACILITATE INTER-SCHOOL EXCHANGES (I.E. SUMMER SCHOOL, INTERNATIONAL INTERNSHIPS, EDUCATIONAL EXCHANGES) Eduqua, Swiss quality certificate for continuing education institutions Geneva Association of Private Schools Geneva The INSEEC Group, through Sup de Pub, has been partnering closely with CREA since This successful collaboration has resulted in CREA officially joining the Group in September With more than 22,000 students and 40,000 alumni, the INSEEC Group has strengthened its rank among the most important French higher-education institutions. Present in four large French cities (Paris, Lyon, Chambéry and Bordeaux), as well as abroad (Monaco, London, San Francisco and Shanghai), the INSEEC Group brings together all the exciting International Advertising Association New York Swiss Federation of Private Schools European Institute for Commercial Communications Education Brussels Private school register possibilities and stimulating environments that large cities provide. Backed by a network of 180 prestigious universities, the INSEEC Group offers numerous possibilities of double-diplomas and academic exchanges worldwide to its students (under certain conditions). CREA students now benefit from the strength of an international group that provides global recognition of their diplomas and allows them to continue their studies in or abroad. GENEVA GUIDE for INTERNATIONAL STUDENTS ROUTE DES ACACIAS 43 CH GENEVA-ACACIAS T INFO@CREAGENEVE.COM Design : CREA 2017 BORDEAUX / CHAMBÉRY / GENÈVE / LAUSANNE / LONDRES / LYON / MONACO / PARIS / SAN FRANCISCO / SHANGHAI

4 2 CREA SCHOOL OF COMMUNICATION ARTS AND DIGITAL MARKETING LOCATED IN GENEVA, CREA IS THE SWISS REFERENCE FOR SCHOOLS IN MARKETING, COMMUNICATION, DIGITAL AND ART DIRECTION. More than 450 students are trained each year by the best lecturers in and across Europe. CREA offers Bachelors, Masters ( executive or full-time ) and continuing short-term trainings. CREA s excellence-driven development is focussed on: Creation, Digital & Innovation, Luxury and Sport. creageneve 3 Learn from experience. Studying at CREA brings the opportunity to meet professors of the highest calibre. These seasoned professionals have years of industry experience which gives our students exposure to the latest trends & challenges. International opportunities. CREA is part of the well-known INSEEC Group. With more than students and alumni, the INSEEC Group is one of the most important higher-education institutions present in Europe (Paris, Bordeaux, Lyon, Chambéry, London, Monaco and Geneva) and abroad (Shanghai and San Francisco). MASTERS DEGREE PROGRAMS In addition to the various programs in French, CREA now offers 2 fulltime Masters degree programs in English Master in Digital Marketing & Communication #BeautifulCity #Geneva #StudentLife #Welcome #Discover #Network A THE CAMPUS HEART OF IN Master in Luxury Marketing Master 1 Period : October February Lectures, workshop and e-learning / webcast : about 455 hours Program length : 5 months full-time Deadline for receipt of application : September Master 2 Period : March July + 5-months internship * + Thesis Lectures, workshop and e-learning / webcast : about 455 hours Program length : 5 months full-time + 5-months internship Deadline for receipt of application : January * The 5-months internship or full-time professional activity must be validated by CREA OUR MANAGEMENT TEAM GÉRALDINE GALATOIRE & Coordinator Masters Degree Programs ALEXANDRE WEHRLIN Master in Digital Marketing & Communication Founder ebooster.ch, Geneva DONATELLA ZAPPIERI Master in Luxury Marketing Strategic Consultant Luxury Goods, Milan DO YOU WANT TO LEARN MORE ABOUT THESE PROGRAMS? Please feel free to get in touch with us all the contact information is at the back of this document or consult our website About Geneva Expats & international communities GENEVA LOCATED IN THE HEART OF EUROPE, GENEVA IS ALSO A WORLD LEADER IN FINANCE AND COMMODITY TRADING. Geneva offers an excellent quality of life as well as a peaceful living environment, rich with history and culture. It is a safe city where common sense usually prevails over criminality. Knowing that the city s population is very international ( 40% of foreigners and large international expat community ), studying in Geneva brings incomparable networking opportunities with experts from some of the world s largest businesses. Located alongside the largest lake in Europe and close to the Alps, it goes without saying that Geneva is the perfect destination for outdoor activities.

5 4 BEFORE MOVING TO SWITZERLAND CREA provides support and advice on administrative procedures: European and EFTA students A residence permit is required ( not a Visa ). Permits are subject to acceptance at CREA as well as proof of sufficient financial means. Non-European/EFTA students Student Visas are required. Visa applications must be done at the Swiss Embassy or Consulate of the country of origin. HEALTH AND LIABILITY INSURANCE Health Insurance is mandatory in ( proof of coverage is requested by the Government within 3 months after arrival ). Civil liability is also required for Geneva residents. CREA will assist you in finding a provider who offers special rates for students. European and EFTA students Students have the right to be exempted from Swiss insurance when coverage in is included in the current local health insurance ( please contact us for more information ). UPON ARRIVAL CREA provides support for administrative paperwork. Students must fill in arrival forms from Office Cantonal de la Population and ask for residence permit. FOR ACCOMMODATION CREA school does not offer housing on campus but can assist in finding accommodation. It is recommended to start looking for housing as soon as subscription confirmation has been received from CREA. COST OF LIVING IN GENEVA Studying in Geneva is highly attractive, cost of life is pretty expensive. Monthly costs for a student are usually estimated at about CHF ( including rent, health insurance, food ). Caution : additional expenses may occur at the beginning of your stay, for example first rent, deposit, etc. DO NOT HESITATE TO ASK FOR OUR COMPLETE KIT OF ALL THE REQUIRED DOCUMENTS AND FORMS MORE INFOS "Hi I m Virginie and I m here to assist you. Please don t hesitate to contact me and I ll be glad to help you in any matters like Visas, housing, insurances." Contact details Virginie Flak vflak@creageneve.com ROUTE DES ACACIAS 43 CH GENEVA-ACACIAS T INFO@CREAGENEVE.COM FOLLOW US ON CREA.Geneve crea-geneve creageneve Design : CREA 2017