DIGITAL MARKETING. A 2-Month Course Taught by Industry Professionals. Ryan Abhisheik Victor. Daryll Tan

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1 DIGITAL MARKETING A 2-Month Course Taught by Industry Professionals Abhisheik Victor Co-Founder of Loud Zebra Digital Contract consultant to Samsung for social media Tan Co-Founder of OpenMinds Resources Brand consultant to CIMB Group, Celcom, Nestle

2 COURSE : Digital Marketing DATES : 10 October December 2017 DURATION : 2 months, 17 Lessons DATE & TIME : Every Tuesday & Thursday 7.30 PM 9.30 PM VENUE : PJ City Centre Notes: a) TAP reserves the right to amend the dates of this course b) This course is fully HRDF-claimable INTRODUCTION With the rapid shift of advertising from traditional media to online platforms, it is becoming vital for marketers to be well-versed in digital marketing strategies. This course will provide a solid foundation in the key concepts, methodologies and tools of digital marketing that are perpetually evolving. WHO SHOULD ATTEND Aspiring marketers and current marketers who require an overview of Digital Marketing. Advertising professionals who want to strengthen their foundational knowledge of digital marketing. Small-business owners, entrepreneurs, brand managers and people in similar roles who want their company to gain substantial online presence. For new Digital Marketing specialists with less than a year of digital marketing experience. For anyone who is interested to update themselves and stay relevant in this digital age. LEARNING OUTCOMES Upon completion of this course, participants will: Have deeper knowledge in the concepts of digital marketing. Understand the advantages of utilising the various channels of digital marketing for business. Be capable of planning a digital campaign using the relevant digital marketing tools.

3 ABOUT THE TRAINERS Abhisheik Victor Data Wizard at FLEXIROAM began his career in online marketing at Stephen Pierce International. There, he enabled clients to start-up online businesses. With his valuable experience in online marketing, he moved temporarily to India and started 2 businesses based on online marketing. Upon returning to Malaysia, he further built his experience through Search Engine Optimization consulting for a brands including Prescott Hotel. He takes pride in increasing monthly traffic by 100% in a span of 1 year (Prescott). He then started off his own agency called Loud Zebra Digital, working with start-ups to help them get full understanding of online marketing before spending any money on online advertising. One of the brands he worked with was HH Choo where he guided them in getting their branding right and using Facebook marketing the right way. is very passionate about data and that had landed him on a contract job for Samsung to be their social media analyst. After a total of 9 years working with notable brands in online marketing, now has joined the leading global mobile network provider, FLEXIROAM.

4 ABOUT THE TRAINERS Tan Co-Founder of OpenMinds Resources ventured into establishing his own talent management and video marketing business at the age of 21. He then merged his company and is now the Co-Founder of OpenMinds Resources; together with his partners, growing the company s valuation to USD3Million in 4 years. Specialising in creative marketing and ideation, he serves wholeheartedly to manage client relationships, consult industry leaders on social media positioning, oversee strategic digital solutions to solve business problems and to engage the intended target audience; building brands as a result. He is also heavily involved in startup development where he offers strategic business advice and solutions to budding entrepreneurs. His role also revolves around entrepreneurship, partnership development and social media consultation. He has consulted high profile brands like CIMB Group, Celcom, Sunway, Nestlé, KyoChon, Encorp Berhad and many more. is very passionate about building businesses and, most importantly, entrepreneurs that will relentlessly persevere for a good cause.

5 PROGRAMME SCHEDULE # Date Topic Trainer 1 10 Oct 2017 An Introduction to Digital Marketing - How did Digital Marketing start - What is Digital Marketing and how is it relevant? - Traditional vs Digital Marketing - Internet Marketing vs Digital Marketing - Digital marketing for big vs small businesses - The importance of gathering and analysing your data Key Concepts of Digital Marketing - One size does not fit all - ROI: branding vs sales - Web design and implementation - Strategizing - Tracking and Analytics - Optimising and Improving Oct Oct Oct 2017 Web Design Best Practices - Does your business need a website? - What type of website do I need? - How much does a website cost - Where can I get a website created? - Tech specs of common websites - Responsive design - Optimising your website for conversions Hands on Lab Session Online Advertising / Pay Per Click Marketing - Introduction to Google Adwords and Adsense Networks - Google Keyword research - Setting up your first Google Adwords campaign - Tracking conversions - Retargeting - Optimising your campaign

6 # Date Topic Trainer 5 24 Oct 2017 Search Engine Optimisation - The basics of SEO - On site SEO - Offsite SEO / Local based SEO - How SEO affects Google Advertising budgets 6 26 Oct Oct Nov 2017 Content Marketing - Content generation vs content curation - Blogging / article writing - Video marketing - Podcasting Marketing - Introduction to marketing - Where to get content for s - Choosing an marketing service - Formatting a simple newsletter - Auto response s - EDM 'blasts' - How to optimize open rate by split testing Social Media Marketing - What is social media? - Which social media platform is best - Content generation vs aggregation - Developing a content schedule - Engagement vs Interaction - Responding to comments Facebook Strategies I - Basics of Facebook - Page vs Profile - what's the difference? - Creating an effective Facebook page Facebook Strategies II - Populating content onto your page - Ideal Facebook image dimensions - Getting Facebook fans from your website - Facebook plugins

7 # Date Topic Trainer 9 7 Nov 2017 Hands-on lab session 10 9 Nov Nov Nov 2017 Facebook Strategies III - Facebook contests - Facebook plugins - Facebook advertising basics - Running a Facebook advertising campaign - Using Data to quantify if we are reaching the right audience Facebook advertising advanced strategies - Retargeting - Targeting competitors - Conversion tracking Hands-on lab session Twitter Strategies - Introduction to Twitter - Who should use Twitter? - Creating a Twitter page/ account - How to live tweet an event/ product launch - Twitter advertising? LinkedIn Strategies - Introduction to LinkedIn - Creating a LinkedIn profile and company page - LinkedIn Advertising Instagram Strategies - Introduction to Instagram - Creating an Instagram account - Instagramming for business marketing Pinterest Strategies - Introduction to Pinterest - Creating a Pinterest account - Creating a Pinterest board - How to use Pinterest for business marketing

8 # Date Topic Trainer Nov 2017 Outsourcing - Top places to outsource - How to use Elance.com & Freelancer.com - Outsourcing to individuals - Dealing with web developers/ designers Nov Nov 2017 Useful Tools - Social media - Tracking / analytics - Google tools - Project management - Finance management Online Business Models 1 - Lead generation - E-commerce - E-learning Online Business Models 2 - Events - Web applications (Software As A Service - SAAS) - Mobile applications Developing A Digital Marketing Strategy - Brainstorming and identifying pillar themes - Setting a timeline in place - Designing the collaterals - Scheduling content - Running campaigns/ contests - Running advertising - Engaging and responding - Tracking results - Optimising and improving results

9 # Date Topic Trainer Nov 2017 Revision Class with feedback from trainers + 5 Dec 2017 Assignment NO CLASS 17 7 Dec 2017 Graded In-Class Project Take a brand and give them an online makeover! + ASSESSMENTS In class exercises and assignments will be given throughout the course. Certain graded assignments will contribute to your final grade. Upon successfully passing the final grade, participants will receive a Certificate of Achievement. Otherwise, a certificate of attendance will be given if the participant attends more than 75% of the course.

10 TESTIMONIALS Hear what others have to say about the course. I am very satisfied with the Digital Marketing course as it has met my needs. I consider it an investment well spent. The trainer is professional, attentive and friendly to participants. Study materials provided are well prepared, yet easily understood. I have now increased my digital knowledge and skills. Marina Tyrykina, Graphic Artist at CardSys Sdn Bhd Very relevant and useful for marketing in this day and age! I now have the most updated digital strategies to recommend to my clients. Mahesh, Web Designer at TM Media The content is very up-to-date on the latest developments and trends in Digital Marketing. As a marketing communications specialist, the course helped me jumpstart my switch from conventional marketing to digital marketing. Raj, Account Manager at CD Advertising I achieved my learning objective through this course. Coming from the industry, the trainer generously shares his experiences. Samantha Siew, Treasury Specialist

11 Our Office Location Our address: Unit 01, Level 13A, Block 2, PJ City Centre, Jalan Utara, Petaling Jaya