Sports Technology & Innovation its positive impact on community sport & participation
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1 Sports Technology & Innovation its positive impact on community sport & participation May 2014
2 We re told to innovate.... so what is innovation? Innovation is the process of converting an idea into valued solution. It is the response to changes in; Technology Market Needs Macro-economy Environment / Regulations
3 We re told to innovate.... so what is innovation? We need to respond quickly to changing needs of our industry to retain and grow participation and improve the management of sports
4 Our Changing Social Landscape Living longer 6 generations living at once! Working differently anytime, anywhere Increasing leisure time....but we re time poor! New entertainment, leisure and sports options Increase in non-organised sport market The internet / information / data age New tribalism (less local) More metro living (as opposed to regional)..... all impact opportunities to innovate in sport
5 The Community Sports Landscape Cottage-industry style of operation An industry of lots of very small businesses Most have revenue of ½ the size of a 7-Eleven store Varying sophistication of management Little economies-of-scale applied Kept alive by volunteerism..... all impact opportunities to innovate in sport
6 Who can innovate in sport? Anyone!!! Intra-repreneurs people working within sporting organisations / agency / club Entrepreneurs Volunteers Administrators Athletes Participants Experts (coaches, scientists, HP managers)
7 Does your sport innovate? Is there a problem / need / opportunity in your sport that if addressed would be highly valued by your participants, volunteers and/or administrators? Can you do anything about it?
8 Who can innovate in sport? Any idea ALWAYS starts with a Champion!
9 Who can innovate in sport?..... but it is easier not to change!
10 ASTN supporting technology innovation Provide leadership in the commercialisation of sports technologies in Australia.
11 Australia s sports innovation opportunity Increase commercialisation of sports technologies by looking beyond elite sports application. Improve collaboration to develop new sports innovation. Help Sports innovate across high performance, game development, game participation, commercial ops Bring commercial expertise and capital to the industry.
12 ASTN supporting technology innovation Conferences Advisory & Mentoring Programs Export Programs Investment Pitching Competitions Innovation & Entrepreneurship Bootcamps Accelerator Program (HeadStart) Supporting sports innovation
13 ASTN supporting technology innovation Getting sports technologies to consumer markets beyond the elite. Consumer markets - Grass roots sports, weekend warriors, leisure / fitness, well-being. Accessing global sports consumer markets.
14 What are sports technologies?
15 What are sports technologies?
16 Every sports innovation is driven by a need for... Sports participants and the sports itself (ie community sport) provide key demand drivers for innovation: PROTECTION keeping our kids safe, keeping us on the park PREVENTION helping us stay fit and healthy, predicting injury and intervention PERFORMANCE maximizing performance (and consistency), measurability, accountability, competition INTELLIGENCE capturing data and using it for decision making MANAGEMENT organising sport better for the maximum enjoyment of stakeholders
17 Innovation - assisting community sport and participation?
18 Innovation - assisting community sport and participation?
19 Just some Aussie examples in sports digital / analytics Athlete Tracking, Performance, Coaching & Analysis Catapult GPS athlete tracking devices Fusion Sport athlete database solutions Champion Data realtime sports analytics solutions Reason Systems neural-based technology and information management Dorsavi real-time motion analysis devices ZappaSoft online sports performance / coaching solutions Canopi online sports e-learning solutions Sports Performance Accelerator athlete management & performance intelligence platform isports sports video analytics solutions GP Sports GPS athlete tracking devices Dartfish sports video analytics solutions Runkeeper fitness tracking app
20 Just some Aussie examples in sports digital / analytics Sports Club & Commercial Solutions Team App club sports app builder TidyClub grass roots sports club management system FitUsIn the wotif for gyms / fitness industry InfoPlum online sports content generator & multimedia solutions IMG Sports Tech Group online member, competition, events & auction solution Fox Sporting Pulse - online member, competition, events solution Interact Sport - online member, competition, events solution Pickstar online athlete / fan collaboration platform CheckInLine fan engagement and data platform SportsGeek sports social media and digital advisory
21 Australian Sports Technologies Network Craig Hill Executive Director m e.
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