We re aiming even higher.
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- Berniece Casey
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3 We re aiming even higher. For more than 140 years, the name TÜV Rheinland has stood for quality, safety and ef ciency in the interaction between man, technology and the environment. From its beginnings as the Steam Boiler Monitoring Association in 1872, it has become a global player with German roots and companies in 65 countries. Such rapid corporate development has left its mark, quite literally: Over time there have been more than 130 different test marks, which we are now converting into a single mark. With the introduction of a globally harmonized test mark, equally valid for all of our services, we provide even greater safety, transparency and, ultimately, advertising value. The unique design is concise, the keywords clearly communicate the service content and the newly available QR code is linked to important information. This allows us to meet our own standards to be a modern service provider and always to be ready for the future. Your questions on this will be answered in this brochure.
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10 Our new test mark at a glance. A clearly structured composition ensures the fastest possible orientation:
11 1 Design The design clearly distinguishes TÜV Rheinland s new test mark from all other test marks. It has thus become unique and can only be associated with TÜV Rheinland in the future. The distinct variants are TÜV Rheinland certi ed, TÜV Rheinland inspected and TÜV Rheinland tested. 2 Keywords The clear keywords convey a clear message. Their variety has been reduced, so there is greater focus on core messages, such as quality. The bottom line is that the test mark communicates more directly, clearly and quickly. The use of available space is optimized, thus improving legibility. 3 QR code With the QR code, which is linked exclusively to our database, you can directly check what is behind the test mark such as how the product was tested, its quality and what is important for its usage. This is very interesting and increasingly important for end consumers. Apart from this, it also distinguishes us from the competition we are the rst certi ers to use the QR code in a test mark. 4 ID number Using the ID number, you can access the relevant test information online in our database. The ID is in effect our service s personal ngerprint and corresponds to the previous ID in our certi cate database.
12 Always a good reason. What our test mark says about products. TÜV Rheinland s test mark offers consumers the guidance they need to navigate in our complex world every day. It appears everywhere on food and household products, toys and playgrounds, in the kitchen, bathroom and garden, as well as in hospitals and elevators. What exactly has been tested reveals the QR code there and then. In other words, our test mark documents the quality and safety of a product, because TÜV Rheinland is independent and neutral. We have been committed to these values for more than 140 years. That s why our inspectors work so diligently when awarding the test mark for safety, usability and quality to technical systems or household goods. This makes our test mark a valuable reference for all consumers. Our mark adds value to the products and they can be marketed more effectively. Even a lesser-known brand is boosted by our test mark.
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15 If you re good, you should certainly show it. Thanks to the QR code, system certi cations also become transparent in seconds. With their special know-how, our experts also audit management systems, IT or entire business processes. In doing so, they use internationally binding standards. Whoever uses our test mark creates con dence, because it enjoys an extremely respectable and trustworthy reputation. The connection with a QR code con rms this fact: For the customer, system certi cations are much more abstract and in need of explanation. The QR code, however, solves this problem and provides transparency regarding the audit carried out and its principles. As a result, as well as selling services better, the test mark helps to build a company s image.
16 TÜV Rheinland AG Am Grauen Stein Cologne, Germany Tel Fax TÜV, TUEV and TUV are registered trademarks. Utilisation and application requires prior approval.
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