Becoming a Successful Online Entrepreneur

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1 Becoming a Successful Online Entrepreneur - By Mike Filsaime

2 What I do I create software and information products to help people start or grow their Online Businesses.

3 A little bit about my company Started online in 2003 Over 100,000 customers Over $45 Million in sales processed. Over 3 Million Opt-in s with over 500k Active (That is about 800 day average over 10 years) We have launched more products and services than any other company in our industry. We have Launched More $1 Million Dollar Brands than anyone else in our industry.

4 And Today I will Show You How We Did It

5 Carbon Copy Marketing Free Advertising Blog Firesale Secrets Pre Launch Secrets Outsource Secrets ListDotCom InstantBuzz The Internet Marketing Main Event Butterfly Marketing The Butterfly Marketing Manuscript The 7 Figure Code The 7 Figure Secrets Viral Friend Generator Powerlink Generator Instant Affiliate Website Get My Software Free Job Crusher Traffic Crusher Mike Filsaime Resale Rights Traffic Fusion HyperJava Tweetglide MDC Monthly Butterfly Open Source Affiliate Jump PayPeopleOnline.com Upsell Network SlingitApp.com Traffic Zombie LaunchTree AffiliateDotCom The Profit Platform HighEPCOffers Magic Cart Button Little Fish Blueprint Micro Model Business System SiteSales Marketers Cruise Local Marketing Business System Geo Local CRM Evergreen Business System Mike Filsaime VIP Mastermind DealGuardian.com

6 Some of my successful brands PayDotCom PayPeopleOnline Butterfly Marketing The 7 Figure Code AffiliateDotCom Marketer s Cruise Evergreen Business System Local Marketing Business System Micro Model Business System The Profit Platform MDC Monthly Print Monthly Newsletter HighEPCOffers DealGuardian.com Mike Filsaime VIP MasterMind Video Genesis

7 My Story Before Online Marketing

8 My Story How I got started

9 My Story How I went full time

10 My Story My Early Focus was: list building and Marketing Viral

11 My Story So I documented my process and I called it Butterfly Marketing and I created a SOFTWARE around my strategies

12 The Top10+ Things Successful Online Entrepreneurs Have In

13 The Top10+ Things Successful Online Entrepreneurs Have In #1 They have a Mentor and a Mastermind

14 The Top10+ Things Successful Online Entrepreneurs Have In #1 They have a Mentor and a Mastermind #2 They build around their Passion and Expertise

15 The Top10+ Things Successful Online Entrepreneurs Have In #1 They have a Mentor and a Mastermind #2 They build around their Passion and Expertise #3 They find out what people Want

16 The Top10+ Things Successful Online Entrepreneurs Have In #1 They have a Mentor and a Mastermind #2 They build around their Passion and Expertise #3 They find out what people Want #4 They Create it and Offer a USP

17 The Top10+ Things Successful Online Entrepreneurs Have In #1 They have a Mentor and a Mastermind #2 They build around their Passion and Expertise #3 They find out what people Want #4 They Create it and Offer a USP #5 They always focus on List Building

18 The Top10+ Things Successful Online Entrepreneurs Have In #1 They have a Mentor and a Mastermind #2 They build around their Passion and Expertise #3 They find out what people Want #4 They Create it and Offer a USP #5 They always focus on List Building #6 Marketing: They become experts in Traffic (Lead Gen) #7 Sales: They become experts in Conversion

19 The Top10+ Things Successful Online Entrepreneurs Have In #1 They have a Mentor and a Mastermind #2 They build around their Passion and Expertise #3 They find out what people Want #4 They Create it and Offer a USP #5 They always focus on List Building #6 Marketing: They become experts in Traffic (Lead Gen) #7 Sales: They become experts in Conversion #8 They Monetize beyond the sales to Increase D.P.L. (Pre/Post Upsells, Cross Sells, Bumps, Post Sales marketing, New Products)

20 The Top10+ Things Successful Online Entrepreneurs Have In #1 They have a Mentor and a Mastermind #2 They build around their Passion and Expertise #3 They find out what people Want #4 They Create it and Offer a USP #5 They always focus on List Building #6 Marketing: They become experts in Traffic (Lead Gen) #7 Sales: They become experts in Conversion #8 They Monetize beyond the sales to Increase D.P.L. (Pre/Post Upsells, Cross Sells, Bumps, Post Sales marketing, New Products) #9 They have strong Fulfillment and Support technology

21 Product Creation and Market Research and Completive Analysis Ebooks Autho Kindle Books Video Screen Casts and E-learning Home Study Course iphone Apps Desktop Aps Software as a Service Speaker and Seminar Leader Coaching and Consulting

22 Technology and Marketing CRM Software like Aweber or Infusionsoft Hosting Having a Website for sales and lead capture Affiliate Marketing Software Merchant Accounts and Processing List Building and Deliverability Help Desk Outsource Staff

23 Marketing (Traffic) SEO (Search Engine Advertising) Pay Per Click Advertising Media Buying Video Marketing Viral Marketing Social Media Facebook, Twitter, Pinterest, Linked In Facebook Advertising Solo Mail ( Buying) Integration Marketing

24 Sales (Conversion) Sales Copy and Creating a VSL (Video Sales Letter) Sales Psychology Influence Creating Offers (see youtube.com/ mikefilsaime) Squeeze Pages Straight Offers and Trial Offers Webinars and Automated Webinars Creating Funnels and Post Sales Strategies

25 Monetize (Funnel Path) Follow Up s for Leads captured Exit Pops and Live Chat Pre Transaction Upsells Price Decoys Upsells and Downsells Abandoned Order Followup Sales Calls Thank Your Page Offers and Cross Selling Follow up for your products Follow up for Affiliate Offers

26 Monetize (Funnel Path)

27 Know Your Metrics Analytics Split Testing and Optimization Segment and Demographic Targeting Visitor Value to your Website (Earning Per Click) Value Per Sale - DPL (Dollar Per Lead) Lifetime Value LTV (Lifetime Value) Knowing these metrics allows for creative Affiliate Programs

28

29 Confused? It s Natural

30 So where do you go from here?

31 Make Sure you have a Mentor and are part of a

32 Oh the 10+ Forming Relationships for Joint Ventures and Affiliate Traffic Forums Facebook Groups, Skype Groups Live Events Workshops Local MasterMinds Networking Events

33 What I Would Like To Do Now Q & A How to Come up with Products you know the market will want Project Management - How to get projects done Staffing and Outsourcing Creating Offers and Hooks Testing vs. Optimizing Getting Affiliates to Promote for you Maximizing Visitor Value Branding and Positioning Any other question you may have Product Launches and creative Affiliate

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