Lead Generate the Roof Off of Open Houses
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1 Lead Generate the Roof Off of Open Houses Subtitle (if needed) Chris Suarez
2 Chris Suarez Portland, Oregon PDX Property Group
3 Mindset
4 Open Houses = Lead Generation Time on Task over Time behavioral styles Real Estate is a Database Business immediate seller I Future Seller immediate buyer I Future Buyer Turning Haven t Mets into Mets
5 Can this lead generation source help me build a $20M business model?
6 Prepare for the Open House
7 Build a Business Plan Target Specific Neighborhoods Prospecting-based, marketing-enhanced Target Traffic Patterns and Vary Days/Times Lunch time, commute times, school drop-off/pick-up, walking patterns, weekend mornings, evenings Know How Many Open Houses Will Be Open Number of visitors expected Number of contacts expected
8 The Seven-Level Open House
9 Open House Schedule Monday Select an open house Tuesday Post online, obtain call list, mail invites Wednesday Post online, call to neighbors, sign goes up
10 Open House Schedule Thursday Post online, call to neighbors, invite database, call all sign calls, and all Internet leads on the listing Friday Post online, prepare market stats and comps (print and digital folder) Saturday Post online, directional signs installed, door knock, invite sphere by phone and social media
11 Pre-Open House Scripts I m holding an open house just down the street and wanted to invite you to come by and take a look at the house. I have found that people who live in the neighborhood typically live here because they love it. So, if you have any friends or family who might be interested in the neighborhood, you could call them and invite them as well!
12 OPEN HOUSE
13 Time to Generate Leads Strategically get name, number, , and mailing address Use technology to capture leads Google Drive, Dropbox, Share File, Digital Sign- In, Provide value
14 Open House Scripts Are you out shopping for a home today, or do you happen to live in the neighborhood? They Are a Neighbor: Are you familiar with the property values in the area? Would it be valuable to have a neighborhood report ed to you monthly so you can stay in touch with what is happening to values in your neighborhood?
15 Getting Contact Information My name is. What was your name? My phone # is. What was your number? Would it be of value to you if Would you be offended if I ve really enjoyed talking with you and would love to continue our conversation. Would that be OK?
16 Post- Open House
17 Lead Follow-up Classify lead and add to database Thank-you note to all neighbors Call and all visitors
18 We met earlier today at the open house. I wanted to let you know that I did a little digging when I got back to the office and I found several properties in the neighborhood where we met that match your criteria. I know the house you saw today wasn t quite right, but I think these few others might have some potential. We could get together tomorrow around 4:00 p.m. if that works for you? Why don t we meet at my office and go from there.
19 Next Level Open House
20 Digital Open House Social Media Outreach By Zip Code Advertised Scheduled Day and Time 2-3 Minute Live Video Tour Virtually Tour Multiple Homes in 30 Minutes
21 The power behind having Big Goals is really about the power of acquiring Big Habits by beginning with the end in mind. - Gary Keller
22 Thank You. Please discard all your trash as you leave! Please complete an evaluation for this session. Use any mobile device! Download a FREE copy of this presentation. Go to familyreunion.kw.com/downloads
Open Houses = Lead Generation
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