Title of the Thesis Award 1. Mr. P.

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1 CURRICULAM VITAE Name : Dr. S. DURGA RAO Age& Date of Birth : 61 Years, 20 th August, 1955 Educational Qualification : Ph. D (S.V.University) FDPM (IIM, Ahmedabad) MBA (Andhra University) B.Sc. (Ag) (A.P. Agricultural University) Teaching Experience Under Graduate Teaching Experience: Post Graduate Teaching Experience : 31 Years Research experience Research Guidance and Supervision (furnish list as per format) Ph.D. Guidance Awarded : Eleven S. No Name of the Candidate Title of the Thesis Year of Award 1. Mr. P. A Study on Working Capital Management 2007 Janakiramudu of Indian Commercial Vehicle Industry 2. Mr. K. Appala Restructuring Strategies of Power Sector in 2008 Naidu India: A Case Study of Andhra Pradesh 3. Mr. C. Madhavaiah Service Quality, Customer Satisfaction and Behavioral Intentions in Cellular Telephone Services: A Case Study of BSNL Cellular Services, Tirupati Mr. Praveen Internal Marketing in Information 2011 kumar Technology Industry 5. Mrs. P. Sujatha A Study on Brand Loyalty of Customers 2013 towards Airtel Cellular Services 6. Mr. D. Yuvaraj Marketing Strategies: A Comparative Study 2013 of Credit Cards of ICICI Bank and State Bank of India 7. R.Prasantha Kumar Mergers and Acquisitions in the Banking Industry D. Hari Krishna Relationship Marketing Practices in

2 Reddy Selected Public Sector Banks in Chittoor District 9. Noorzia Nasreen A Study of Attitudes, Buying Perceptions and Satisfaction of Online Shoppers of India 10. Ms. Sathi Job Satisfaction: A Comparative Study of Jyothirmayi SBI (Public Sector) & AXIS (Private Reddy Sector) Bank Employees in Andhra Pradesh 11. Mr. B. V. Reddy Customer Satisfaction: A Comparative Study of Maruthi and Tata Motor Cars in Andhra Pradesh Synopsis submitted : One (Thesis Submitted) Full-time on going : Four Part-time on going : Seven Publications (furnish year wise list as per format in Annexure-II): No. of. Papers published in National Journals : Forty Four International Journals : One Books authored : Two 1. Durga Rao, S., Marketing Strategies: A Comparative Study of Credit Cards of Citibank and Andhra Bank, Sri Venkateswara University, Tirupati with UGC Funding, Durga Rao S., Operations Management, Charulatha Publications Chennai, 2009 Edited Books : One 1. Durga Rao S., Strategic Management, Directorate of Distance Education, Sri Padmavathi Women s University 2014 No. of seminars/conferences/ workshops Attended (International) : Five No. of seminars/conferences/ workshops Attended (National) : Eighteen No. Of Seminars/ Conferences/Workshops in which : Served as resource person : Five Awards Received : Professional Experience (Membership in professional Bodies): 1. Chairman/ Expert Member, AICTE Inspection Committee 2. Chairman/Member, Joint Inspection Committee of A.P. State Government to award 2

3 affiliation to various educational institutions 3. Chairman/Member for S.V.University Inspection Committee to award affiliation to various educational institutions 4. Subject Expert, nominated by AICTE to select faculty members in various educational institutions. 5. Convener of Disciplinary Committee of S.V.University for many years 6. Committee Member for suggesting measures for Reorganizing the College and Hostels of S.V.U.College of Arts and Sciences, Tirupati. 7. Steering Committee Member of NAAC, S.V.University 8. Chief Regional Coordinator, ICET Regional Coordinator, ICET-2004, 2005, 2010 & 2012 Administrative Experience : Positions Held (Within The University) 1. President, WESTA [Weaker Sections (SC, ST & BC) Teacher s Association, S.V.University, Nov Oct Secretary, S.V.University Teachers Association May 2004 to April Warden S.V.U. Hostels Oct to Oct Deputy Warden, S.V.U. Hostels July 1999 to Sept Secretary, WESTA (Weaker Sections Teacher s Association of S.V.University May 1996 to April Head, Department of Computer Science, S.V. University Dec to Nov Warden, SVU College of Commerce, Management & Computer Science Hostels for Men May 2009 to Feb Head, Dept. of Management Studies, S. V. University, Jan to January Chairman-BOS, Dept. of Management Studies, S. V. University 2015 to Till Date 10. Liaison Officer, SC/ST Cell, Coordinator Remedial Coaching for SC/ST & Minority Community Students Special Officer, SC/ST Cell Positions Held (Outside The University) 1. Chairman, BOS, DRW College, Gudur Chairman, BOS, Vikrama Simhapuri University Nellore Member, BOS, K. University, Ananthapur Member, BOS, Kakatiya University, Warangal

4 5. Member, BOS, Bharathiar University, Coimbatore 2012 to Member, BOS, Bangalore University, Bangalore 2012 to 2015 Other Experience/Expertise : Visiting Faculty to 1. Andhra University, Waltair 2. Indira Gandhi National Open University 3. Pondichery Central University, Pondichery 4. Dr. Ambedkar Open University 5. Sri Padmavathi Mahila Viswavidyalayam, Tirupati 6. Bangalore University, Bangalore 7. Bharathiar University, Coimbatore 8. Nagarjuna University, Guntur 9. Osmania University, Hyderabad 10. University of Mysore, Mysore Publications 1. Durga Rao, S. Credit Cardholder Satisfaction in Citibank and Andhra Bank. Orient Journal Of Law And Social Sciences (2006). 2. Durga Rao, S. RFID: An Innovative Technology in Retailing beyond Bar Codes, Udyog Pragati (2007). 3. Durga Rao, S. Service Quality Measurement in Professional Services: A Review of Service Quality in the Legal Profession. Orient Journal Of Law And Social Sciences (2006). 4. Durga Rao, S. Inventory Management of Indian Commercial Vehicles Industry, The Management Accountant (2006). 5. Durga Rao, S. The Fundamental Analysis of Banking Industry. The ICFAI Journal of Bank Management (2006). 6. Durga Rao, S. Effective Measurement of Customer Service in Banks. Banking Finance, (2006). 7. Durga Rao, S. The Role of Performance Appraisal in Improving Service Quality in Hotels. Pr Communication Age (2006). 8. Durga Rao, S. Working Finance Management of Indian Commercial Vehicles Industry, Journal Of Decision And Mathematical Sciences (2006). 9. Durga Rao, S. How efficient is Cash Management? An Investigation into Indian Commercial Vehicles Industry. South Asian Journal Of Management (2007). 10. Durga Rao, S. Receivables Management in the Commercial Vehicles Industry of India, The ICFAI Journal Of Applied Finance (2007). 4

5 11. Durga Rao, S. Public Transport Corporations: A Comparative Study of Service Quality Perceptions, The ICFAI Journal Of Services Marketing (2007). 12. Durga Rao, S. Service Quality for Sustainable Competitive Advantage, Bhavishya, The Journal Of Futuristic Managers (2007). 13. Durga Rao, S. Defining Relationship Marketing: A Review of Research. Asia-Pacific Business Review (2007). 14. Durga Rao, S. Service Quality Measurement in Passenger Road Transportation Services: A Comparative Study of Public and Private Sector Road Transportation Services in A.P. Journal Of Marketing & Communication (2007). 15. Durga Rao, S. Working Capital Management: A Review of Research, Finance India (2008). 16. Portfolio Risk and Return Optimization Models. Bhavishya, The Journal Of Futuristic Managers (2008). 17. Perceived Service Quality Measurement in Parcel Delivery Services: Development and Validation of a Multi Dimensional Hierarchical Model. Journal Of Marketing & Communication (2008). 18. Durga Rao, S. Customer Satisfaction: A Comparative Study of Public and Private Sector Banks in Tirupati. PRABANDHAN (2009). 19. Durga Rao, S. Social Entrepreneurship in Indian Healthcare. In forum Knowledge delivered (2009). 20. Durga Rao, S. The Imperative of Internal Marketing, Themanager.org, Management Portal, Knowledgebase Publications (2010). 21. Durga Rao, S. Internal Marketing in Information Technology companies in Chennai. Proceedings of the National Conference on Corporate: Management, Governance, Issues and Challenges (2010) 22. Durga Rao, S. A Study of Working Capital Management of Indian Commercial Vehicles Industry. Finance India (2011). 23. Durga Rao, S. Internal Marketing in Information Technology companies in Chennai, Indian Streams Journal (2012). 24. Durga Rao, S. Internal Marketing A Conceptual Framework. Journal of Commerce & Trade (2012). 25. Durga Rao, S. Origin, History and Functioning of Credit Card. Research Scholar (2012). 26. Durga Rao, S. Buyer Behaviour: The Impact Television Advertisements on Children and their Parents Purchase Decisions. Integrated Marketing Communication A Research Agenda, An Edited Book, Global Publishing House (2013). 5

6 27. Durga Rao, S. Financial Performance Evaluation of Indian Commercial Banks Before and After Mergers. Sumedha Journal of Management (2013). 28. Durga Rao, S. Impact of Corporate Social Responsibility on Corporate Financial Performance: A Case Study on ICICI Bank. International conference Proceedings, Bharathiar University, School of Management and Entrepreneur Development (2013). 29. Durga Rao, S. Role of Analytical CRM in Maximizing Customer Profitability in Banking Sector. MIRROR (2013). 30. Financial Performance of Andhra Bank During Global Financial Crisis-A Camel Approach. Business Management Trends, issues and Perspectives, An Edited Book. (2013). 31. Durga Rao, S. A Study on Retailers Perception on Various Brands of Ice Creams. Global Research Review, Peer Referred Quarterly Research Journal of Finance and Management, ISSN (2013). 32. Durga Rao, S. Physical Performance of Merged Banks in India: A Comparative Study of Public and Private Sectors. GITAM Journal of Management(2013). 33. Durga Rao, S. Cell Phone Service Providers Customer Satisfaction Survey in Kadapa District. International Journal of Engineering and Social Science, ISSN: (2013). 34. Durga Rao, S. Customer Relationship Management in Banking Industry, Global Research Review (2013). 35. Durga Rao, S. Impact of Human Resources Accounting on Organizational Performance of Public & Private Sector Banks in Kadapa District. International Conference on Emerging Trends in Finance and Accounting, ISBN: (2013). 36. Durga Rao, S. Rural and Eco Tourism in India- Problems and Prospects Environmental Impacts on Tourism. The International Journal of Business and Management, ISSN (2013). 37. Durga Rao, S. Role of E-Commerce in Economic Growth: An Overview, International Journal of Entrepreneurship and Business Environment Perspectives, ISSN: (2014). 38. Durga Rao, S. Customer s Perception towards Online Shopping in Kadapa District International Journal of Management and Development Studies, ISSN (2014). 39. Durga Rao, S. The Theoretical Framework of Customer s Online Buying Behavior, International Journal of Economics and Management ISSN: (2014). 40. Durga Rao, S. Customer Satisfaction towards Honda Two Wheelers: A Case Study in Tirupati. ISOR Journal of Business Management, E-ISSN: X, P-ISSN: (2014). 41. Durga Rao, S. Advertising Strategy of Coca-Cola at Coca-Cola Beverages Pvt. Ltd., IOS Journal of Business and Management, ISSN: (2014). 6

7 42. Durga Rao, S. Customer Satisfaction towards TVS Apache: A Case Study in Tirupati, International Journal of Commerce and Business Management (2014). 43. Customer Satisfaction Towards Nandi Pipes Pvt. Ltd.: A Case Study in Chittoor District of Andhra Pradesh. IOSR Journal of Business and Management ISSN (2014). 44. Durga Rao, S. A study on Customer Satisfaction towards Food Bazaar in Bangalore. Global Journal of Commerce and Management Perspective, ISSN: (2014). 45. Durga Rao, S. Customer Satisfaction towards Kingfisher Beer in Pulicherla Mandal, International Journal of Research in Computer Applications and Management ISSN: (2014). 46. Durga Rao, S. Emerging Trends of E-tailing in India. International Journal of Management and Social Development, ISSN (2015). 47. Durga Rao, S. Consumer Buying Behavior towards Soft Drinks in Chittoor District in Andhra Pradesh, 3(6), Journal of Business Management and Economics, ISSN: (2015). 48. Durga Rao, S. Buyer Behavior: The Impact of Television Advertisements on Children and Their Parents Purchase Decisions. Marketing Paradigms in Emerging Economies, Global Publishing House, New Delh (2015). 49. Durga Rao, S. The Determinants of Advertising Effectiveness: A Study of Financial Service Sector, Innovative Management Practices for Sustainable Development, Bonfring, Coimbatore, (2015). 50. Durga Rao, S. Corporate Governance and Corporate Restructure in Indian Banking Industry, Corporate Governance in Emerging Economies, Discovering Publishing House Pvt. Ltd., New Delhi, ISBN: , Durga Rao, S. Corporate Governance in India: Evolution and Challenges, Corporate Governance Mechanism in Dynamic Global Markets, Discovering Publishing House Pvt. Ltd., New Delhi, ISBN (2015). 52. Durga Rao, S. Quality Management System in an Enterprise Providing Telecommunication Services, Economic and Social Empowerment, Edited Book, Cauvery Publishing House Pvt. Ltd., New Delhi, ISBN: (2016). 53. Durga Rao, S. Role Human Resources in Manufacturing Industry With Reference to Aditya Birla Group, Human Relations Management in Competitive Environment, Edited Book, Discovering Publishing House Pvt. Ltd., New Delhi, ISBN: (2016). 54. Durga Rao, S. A Statistical Analysis of Customer Satisfaction towards the Services offered by Andhra Bank in Nellore City, Imperial Journal of Interdisciplinary Research (IJIR) ISSN: (2016). 7

8 55. Durga Rao, S. Influence of Customer Relationship Practices on Customer Satisfaction in Indian Telecom Industry : A Special Focus on Internet Broadband Services. Service Quality and Customer Relationship Management in 21 st Century: Emerging Issues and Challenges, Edited Book, SELP Publications, Thiruchirapalli, ISBN (2016). 56. Durga Rao, S. Service Quality in Select Banks in Nellore District of Andhra Pradesh: Service Quality and Customer Relationship Management in 21 st Century: Emerging Issues and Challenges, Edited Book, SELP Publications, Thiruchirapalli, ISBN (2016). 57. Durga Rao, S. A Study on State Bank of India Employees Job Satisfaction in Andhra Pradesh. Contemporary Issues in Engineering, Management, Information Technology and Life Sciences, Edited Book, Varshaa Publications, Dharapuram, ISBN (2016). 58. Durga Rao, S. A Study on Customer Satisfaction Towards Car Financing in Andhra Pradesh. International Journal of Trade & Global Business Perspectives, Pezzottaite Journals, ISSN: (2016). 59. Durga Rao, S. A Study on Customer Satisfaction Towards Tata Motor Cars in Andhra Pradesh. IOSR Journal of Business and Management, ISSN: (2016). 60. Durga Rao, S. A Study on Axis Bank Employees Job Satisfaction Levels in Andhra Pradesh. Innovative Journal of Business and Management, ISSN No.: (2016). 61. Durga Rao, S. A Study on Customer Satisfaction Towards Maruti Cars in Andhra Pradesh. International Journal of Logistics & Supply Chain Management, Pezzottaite Journals, ISSN: (2016). 8

CURRICULAM VITAE. Name : Dr. P. RAGHUNADHA REDDY

CURRICULAM VITAE. Name : Dr. P. RAGHUNADHA REDDY CURRICULAM VITAE Name : Dr. P. RAGHUNADHA REDDY Age & Date of Birth : 53 Years, 1 st July, 1964 Educational Qualification : MBA, Ph.D, Teaching Experience Post Graduate Teaching Experience : 28 Years Research