Media Kit PEOPLE PRODUCTS PROMOTION PASSION

Transcription

1 CANADA'S PREMIER NATIONAL GROCERY MAGAZINE Media Kit PEOPLE PRODUCTS PROMOTION PASSION

2 WELCOME TO CANADA'S PREMIER NATIONAL GROCERY MAGAZINE The grocery landscape in Canada is undergoing dramatic change and Grocery Business magazine s mandate is focused on helping retailers and CPG companies understand these new challenges by providing the latest ideas, cutting edge information and industry insight. WHY HAS GROCERY BUSINESS MAGAZINE QUICKLY BECOME AN INDUSTRY MUST-READ? EDITORIAL LEADERSHIP Complementing our cutting edge editorial, Grocery Business features distinguished columnists such as well respected industry veteran, Michael Marinangeli, and regular contributions from Nielsen, Ipsos Reid, NPD Group and BrandSpark. DESIGN LEADERSHIP: Designed by an award winning graphics team, Grocery Business is printed on heavy, high quality, matte stock, in an oversized format that ensures the reader is fully engaged in the experience. INDUSTRY LEADERSHIP: With many decades of experience serving the grocery industry in Canada, the Grocery Business team has the vision and experience to offer readers an exciting and fresh view of their business; all presented in a stimulating, action-oriented environment for the advertiser. Grocery Business is the must-read publication of the industry. OUR INDUSTRY PARTNERS 2

3 GREAT CIRCULATION & READERSHIP GREAT RESULTS

4 CANADA S MOST COMPREHENSIVE GROCERY CIRCULATION CIRCULATION STATEMENT - OCTOBER 2017 Total Average Qualified Circulation 19,050 Grocery Stores 9,269 Wholesaler/Brokers/Mfg. 4,032 Drug Channel 2,496 Co-operative Stores 1,001 Mass Merchandisers 846 Others Allied to the field 564 Convenience/Variety Stores 723 Government/Food Agencies TOTAL CIRCULATION Grocery Business 19,050 Canadian Grocer 17,011 Grocery Business delivers 12% more TOTAL CIRCULATION TO GROCERY STORES, WHOLESALERS/BROKERS/MFG. Grocery Business Canadian Grocer 8,758 Grocery Business delivers 51% more 13,301

5 GEOGRAPHICAL ANALYSIS Total Average Qualified Circulation 19,040 Foreign 228 YT 31 BC 2,496 AB 1,898 NT 44 NU 29 NB 437 NL 473 SK 1,134 MB 756 ON 7,263 QC 3,537 PEI 106 NS 618 FULL PAGE RATE Grocery Business $6,990 Canadian Grocer $9,318 Grocery Business is 33.3% less cost COST PER THOUSAND Grocery Business $ Canadian Grocer $ Grocery Business is 49.3% more cost efficient 5

6 Ad Material Specifications Double Page Spread* Trim Size: 8 x With Bleed: 18.5 x Type Safety Area: 17 x Non-Bleed Ad Size: 17 x Full Page Trim Size: 9 x With Bleed: 9.5 x Type Safety Area: 8 x Non-Bleed Ad Size: 8 x /3 Page Vertical Trim Size: 5.5 x With Bleed: 5.75 x Type Safety Area: 5 x Non-Bleed Ad Size: 5 x /2 Island Trim Size: 4.75 x With Bleed: x Type Safety Area: 4.5 x 7.25 Non-Bleed Ad Size: 4.5 x /2 Horizontal Trim Size: 9 x With Bleed: 9.5 x Type Safety Area: 8 x Non-Bleed Ad Size: 8 x /2 Vertical Trim Size: x With Bleed: x Type Safety Area: x Non-Bleed Ad Size: x /3 Page Vertical Trim Size: x With Bleed: x Type Safety Area: x Non-Bleed Ad Size: x /3 Square Trim Size: 5.5 x With Bleed: 5.75 x Type Safety Area: 5 x Non-Bleed Ad Size: 5 x /4 Horizontal Trim Size: 9 x With Bleed: 9.5 x Type Safety Area: 8 x Non-Bleed Ad Size: 8 x /4 Square Trim Size: x With Bleed: x Type Safety Area: x Non-Bleed Ad Size: x Marketplace Ad Trim Size: 3.9 x 2.75 With Bleed: 4.4 x 3.25 Type Safety Area: 3.4 x 2.25 Non-Bleed Ad Size: 3.4 x 2.25 Artwork is provided by Grocery Business (Includes writing and design) Trim Size: 9 x File Requirement: PDF X1 with fonts embedded or outlined plus all pictures saved in CMYK. Other sizes available upon request *For advertising spreads, please leave type safety on either side of the gutter 6 Photos: 300 dpi, CMYK mode. Maximum density should not exceed 300. File Formats Accepted: EPS, PDF X1, Tiff, JPG. Preferred format is PDF X1 with fonts embedded or outlined plus all pictures saved. Colours: CMYK colours only. NO PANTONE COLOURS. Rich Blacks: Use 100K combined with 40C to provide rich black. Trapping: Do not perform trapping. Printer will perform trapping. Proof: Specifications for Web Offset Publications (SWOP) certified colour proof is required. Proofs should be at 100% size of file submitted, and include bleeds and trims. Grocery Businessmagazine will not be responsible for colour or any other deviation from original file without a SWOP colour proof supplied by advertiser. Delivery Procedures: your ad file to your key contact at Grocery Business, or contact Larry Bonikowsky at larryb@grocerybusiness.ca to arrange an alternative delivery method Online Specifications: Website Leaderboard Banner: 728 x 90 pixels ENewsletter Leaderboard Banner: 728 x 180 pixels Rectangle: 300 x 250 pixel Ad material can be images (PNG, GIF, Animated GIF or JPG) and should be optimized for the web at 96 DPI. Banners can also consist of what is termed 3 party agency code. With the exception of 3rd party agency code, the URL (i.e. link) that the banner links to must also be supplied. With 3rd party agency code, the URL is incorporated in the code Flash banners can also be used but must be prepared as per Adobe s instructions found at richmedia/tracking/designers_guide/

7 Advertising Rates Format 1X 3X 6X Double Page Spread $13,200 $12,700 $12,300 Full Page $6,990 $6,690 $6,350 2/3 Page $6,150 $5,950 $5,700 1/2 Page Island $5,850 $5,600 $5,400 1/2 Page Horizontal/Vertical $5,600 $5,400 $5,200 1/3 Page $4,100 $3,900 $3,750 1/4 Page $2,990 $2,890 $2,790 1/6 Page (Marketplace) $2,300 $2,200 $2,100 Special Positioning Outside Back Cover $10,000 $9,600 $9,300 Inside Front Cover $9,050 $8,700 $8,300 Inside Back Cover $8,050 $7,700 $7,400 Inside Front Cover Spread $17,200 $16,500 $15,800 Online Rates LxW (pixels) Price Leaderboard Banner 728 x 90 $295/per week or Rectangle Box 300 x 250 $1,075/per month e-newsletter Rates 1 Week 4 Weeks Leaderboard $750 $2,750 Box $600 $2,000 Exclusive Single e-blast $2,375 Regional Rates are available please contact Publisher for pricing. PEOPLE PRODUCTS PROMOTION PASSION 7

8 CANADA S PREMIER NATIONAL GROCERY MAGAZINE A better Reach A better Read A better Value grocerybusiness.ca To reach retailers through Grocery Business magazine contact: Dan Bordun DanBordun@grocerybusiness.ca Karen James KarenJames@grocerybusiness.ca Kevin Smith KevinSmith@grocerybusiness Larry Bonikowsky larryb@grocerybusiness.ca