Toronto Construction Association Media Planner 1 / 7

Transcription

1 Toronto Construction Association 2016 Media Planner 1 / 7

2 About TCA Since 1867, The Toronto Construction Association (TCA) is one of Canada s oldest and largest associations of industrial, commercial and institutional (ICI) practitioners with over 2300 members companies across GTA representing nearly 300,000 construction industry practitioners. GTA represents almost 75% of the construction market in Ontario and TCA has been committed to promoting and upholding the highest standards of industry professionalism and has grown to become the uniting voice of Toronto s ICI industry. Our mission is to create opportunities for our members to grow their individual businesses and build connections with other ICI practitioners to help boost the growth and quality of Toronto s construction industry as a whole. Our values are fairness, mutual respect, community and accountability. Conducting all business with integrity, ensuring that job site/workplace safety comes first and foremost. TCA helps members with government regulations to ensure your construction project gets off the ground without unnecessary red tape, education development, and continually works to improve the construction industry. Why Advertise? Unparalleled Exposure! Each and every TCA member receives four editions of Builders Digest annually, which provide informative editorial content and unparalleled exposure to a widespread scope of participants across the industry. The magazine is also distributed every year at trade shows, conventions and job fairs, among other events. Your Target Audience! Distributed to over 3,000 industry professionals, our publication reaches key industry personnel, leaders and decision-makers. Secondary readership includes those doing business with these members such as their clients and the general public, supplier companies, sub-trades, engineers, architects, manufacturers, contractors, lawyers, accountants, surveyors, interior designers, developers, property managers, civic officials, business leaders, and many others. Builders Digest is also distributed at TCA events and conferences, and is given to government representatives and prospective TCA members, as well as to the following affiliated associations: AWMAC - Ontario Chapter Crane Rental Association of Ontario EIFS Council of Canada EIFS Quality Assurance Program Inc. (QAP) Environmental Abatement Council of Ontario Metropolitan Plumbing and Heating Contractors Association Resilient Flooring Contractors Association of Ontario Sealant and Waterproofing Association Waterproofing Contractors Association Buying Power! Direct, cost-effective access for all companies working in the construction industry in Toronto. We invite you to partner with us in our official Builders Digest. Everywhere you need to be! 2 / 7

3 The Magazine Builders Digest magazine is the official voice of the construction industry in Toronto, and the most reliable source of information and insights in assisting members to increase their expertise. The TCA works to hold the construction conversation wherever possible with its portfolio of products and services designed to reach key players involved in the industry. Builders Digest is a vital source for members to facilitate knowledge and increase proficiency in their given field. This magazine is an excellent means of communication within the industry, providing not only a forum for corporations and service organizations to interconnect, but also delivering the latest updates, profiles, case studies, and detailed trends. The magazine contains a series of regular sections, as well as feature articles that provide an exceptional perspective on the industry. Builders Digest is uniquely poised to deliver your message to fundamental players in Toronto s construction industry, representing members city-wide. The magazine is printed in full-colour and gloss, sized 8 ½ x 11, and is published on a quarterly basis. In addition to hammers and nails, news, events and local projects, the magazine also aims to elevate the prestige of the industry by informing readers of its noteworthy achievements. Consider This Recent studies show that custom publishing surpasses print, television and radio advertising, and also dominates Internet marketing and telemarketing, in building longterm relationships, promoting loyalty and retaining existing members. Magazines engage viewers in a manner that is strategically unlike any other form of advertising media. On average, a reader will revisit a magazine at least three times and will likely put it on display, allowing the marketing message to grab and hold the reader s attention. In our fast-paced, media-saturated world, magazine advertising is a reliable way to provide consumers with a satisfactory, leisurely and intimate experience. With 73% of magazine readers saving ads for future reference, it is clear that Builders Digest provides an active, tactile medium where the reader is receptive and in full control. 3 / 7

4 Vol. 10 No. 1 Quarter Premium Positions Enjoy premium recognition for your company by engaging readers with these premium position opportunities: Size Width Depth 4X Rate 2X Rate 1X Rate Double Page Spread 17 2/8 11 1/8 $3, $3, $3, Inside Back Cover 8 5/8 11 1/8 $3, $3, $3, Inside Front Cover 8 5/8 11 1/8 $3, $3, $3, Outside Back Cover 8 5/8 11 1/8 $3, $3, $3, Digital Edition Sponsorship MediaEdge digital editions provide a great reader user experience and have delivered over 2,700,000 page views. Enjoy premium recognition for your company by engaging readers that utilize the digital edition. Sponsor opportunity includes both the Exclusive positions. Digital Files: Required format is a 300dpi PNG file, in RGB mode. All files must be accompanied by a colour proof. Publisher assumes no responsibility for accuracy when files are not provided in required format. Top Banner/ Leaderboard 728x90 pixels $1,500 Builders Digest Toronto Construction Association s Quarterly Perspective Left of Cover 500x400 pixels Video (with Ad) $350 Video (without Ad) $750 REVITALIZATION & REINVENTION: THE CHANGING FACE OF TORONTO S MALLS TCA CHAIR ROMEO MILANO: WHY TCA PLAYS A SPECIAL ROLE IN THE INDUSTRY INDUSTRY CHAMPIONS TCA S BEST OF THE BEST AWARD WINNERS PM# / 7

5 Advertising Rates *PLEASE NOTE THAT THE AD RATES ARE PRICE PER ISSUE* Size Width Depth 4X Rate 2X Rate 1X Rate Full Page with Bleed 8 5/8 11 1/8 $2, $2, $2, Full Page 7 9 1/2 $2, $2, $2, /3 Horizontal 7 6 1/4 $2, $2, $2, /3 Vertical 4 5/8 9 1/2 $2, $2, $2, /2 Horizontal 7 4 5/8 $1, $1, $2, Full page 2/3 Vertical 2/3 Horizontal 1/2 Horizontal 1/2 Vertical (Island) 4 5/8 7 $1, $1, $2, /2 Long Vertical 3 3/8 9 1/2 $1, $1, $2, /3 Horizontal 7 3 $1, $1, $1, /3 Vertical 2 1/8 9 1/2 $1, $1, $1, /2 Vertical 1/2 Long Vertical 1/3 Horizontal 1/3 Vertical 1/3 Square 4 5/8 4 5/8 $1, $1, $1, /4 Horizontal 4 5/8 3 3/8 $1, $1, $1, /4 Banner 7 2 1/8 $1, $1, $1, /3 Square 1/4 Vertical 1/4 Banner 1/4 Horizontal 1/4 Vertical 3 3/8 4 5/8 $1, $1, $1, /6 Horizontal 4 5/8 2 1/8 $ $ $ /6 Vertical 2 1/8 4 5/8 $ $ $ /8 Horizontal 3 3/8 2 1/8 $ $ $ /6 Horizontal 1/6 Vertical 1/8 Horizontal 1/8 Vertical 1/8 Vertical 2 1/8 3 3/8 $ $ $ / 7

6 Production Specifications Digital Files: Preferred format is a High Resolution (300dpi) PDF file, provided all the fonts are embedded, and all color is converted to CMYK. Other acceptable formats are Adobe InDesign, and Adobe Illustrator files, if all graphics and fonts are also included. Please include a laser copy for reference. All color files must be accompanied by a color proof or separated laser proofs. Publisher assumes no responsibility for accuracy when a proof is not provided. Direct mail opportunities - Reach the decision makers Advertise your products and services brochure or postcard by having it polybagged and mailed with Builders Digest magazine to ensure exposure of your company to key industry players. Direct Mail Rates (Printed insert to be supplied by client) Size Print and Digital Distribution 1 page $1, ,000 copies 2 page $2, ,000 copies Postcard $1, ,000 copies 2016 EVENTS AGM - January 2016 Members Day - May 2016 Construct Canada - November 2016 Your Target Audience! Distributed to over 3,000 industry professionals, our publication reaches key industry personnel, leaders and decision-makers. Secondary readership includes those doing business with these members such as their clients and the general public, supplier companies, sub-trades, engineers, architects, manufacturers, contractors, lawyers, accountants, surveyors, interior designers, developers, property managers, civic officials, business leaders, and many others. Builders Digest is also distributed at TCA events and conferences, and is given to government representatives and prospective TCA members, as well as to the following affiliated associations: AWMAC - Ontario Chapter Crane Rental Association of Ontario EIFS Council of Canada EIFS Quality Assurance Program Inc. (QAP) Environmental Abatement Council of Ontario Metropolitan Plumbing and Heating Contractors Association Resilient Flooring Contractors Association of Ontario Sealant and Waterproofing Association Waterproofing Contractors Association Inserts & Belly Bands: Available upon request Guaranteed Position: 15% extra Advertising Agencies: Please add 15% Ad Proof Charge: $25.00 MECHANICAL REQUIREMENTS SIZE IN INCHES WIDTH DEPTH Type Size: 7 x 9 1/2 Trim Size: 8 3/8 x 10 7/8 Bleed Size: 8 5/8 x 11 1/8 Publishing Dates Issue Publish Material Due Quarter April, 2016 March, 2016 Quarter August, 2016 June, 2016 Quarter November 2016 September, 2016 Quarter January, 2017 December, / 7

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