CINTHIA B. SATORNINO D Amore-McKim School of Business Northeastern University
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1 CINTHIA B. SATORNINO D Amore-McKim School of Business Northeastern University csatornino@gmail.com EDUCATION Doctor of Philosophy, Marketing, Florida State University Masters of Business Administration: Marketing and Management, University of Florida Graduate Certificate: Entrepreneurship, Technology Management, University of Florida Bachelors in Liberal Studies: Engineering/Behavioral Sciences, University of Central Florida Minor: Business Research Interests: social networks, innovation, creativity, sales management, network methods PUBLISHED ARTICLES Satornino, Cinthia B. with Willy Bolander, Doug Hughes, Gerald Ferris (2015) Social Networks within Sales Organizations: Their Development and Importance for Salesperson Performance Journal of Marketing, 79(6): Mentioned at Forbes.com: Bolander, Willy, Leff Bonney, and Cinthia B. Satornino (2014), Sales Education Efficacy: Examining the Relationship Between Sales Education and Sales Success Journal of Marketing Education, 36 (2), Outstanding Sales Education Article of the Year, MEA. Mentioned on Forbes.com: Brusco, Michael, Patrick Doreian, Douglas Steinley, Cinthia B. Satornino (2013), Multiobjective Blockmodeling for Social Network Analysis, Psychometrika, 78(3), INVITED REVISION Satornino, Cinthia B., Michael K. Brady, Michael Brusco, and Gerald Ferris, Connected Teams, Happy Customers, and Red Ink: A Systems Perspective on Downstream Marketing Outcomes, Journal of Management. Brusco, Michael, Cinthia B. Satornino, Patrick Doreian, Alexis Allen, and Gerald Ferris, Blockmodeling Social Networks in Organizational Research, Organizational Research Methods.
2 RESEARCH PIPELINE Manuscripts Completed in Preparation for Submition Bolander, Willy, Cinthia B. Satornino, Bryan Hochstein, Alexis Allen, Out with the Old and In with the New: The Effects of Hire Source on Salesperson Performance, Target: Journal of Marketing Research Satornino, Cinthia B., Charles Hofacker, Michael K. Brady, and Michael Brusco, Leveraging Organizational Networks in New Product Development Teams to Enhance Customer Satisfaction, Target: Journal of Marketing Brusco, Michael, Melissa Clark, and Cinthia B. Satornino, An Evaluation of the Impact of the Number of Clustering Variables and their Correlation on the Index ff Clustering Appropriateness, Target: Organizational Research Methods Satorino, Cinthia B. with Tim Munyon, Rachel Frieder, Drew Carnes, Gerald Ferris, Willy Bolander, The Value of Being Known: The Effects of Political Skill and Social Network Development on Sales and Relationship Performance, Target: Academy of Management Journal Data Analysis Satornino, Cinthia B. Mark Houston, and Edward Bond, Neutralizing Dark Networks in Organizations, Target: Journal of Marketing Satornino, Cinthia B., Willy Bolander, Mark Houston, Ed Bond, Interventions for Dark Networks, Target: Journal of Marketing Satornino, Cinthia B., Willy Bolander, Felicia Lassak, The Bright Side of the Dark Triad, Target: Journal of Marketing Satornino, Cinthia B., Willy Bolander, Christopher Plouffe, Rebeca Perren, Getting in Position: Antecedents to Social Network Centralities, Target: Journal of Marketing Research Beitelspacher, Lauren, Cinthia B. Satornino, Dhruv Grewal, Willy Bolander, Resistance is Futile: Neutralizing Resistance to Diffusion in Brand Storytelling, Target: Jounal of Marketing Satornino, Cinthia B., Demetra Andrews, Rebeca Perren, Cultivating Influential Consumers through Marketing Information and Communications, Target: Marketing Letters Conceptual Development Satornino, Cinthia B., Charlie Hofacker, Michael Brusco, The Decay of Influence: Strategies for Managing Cultivated Influentials, Target: Marketing Science Satornino, Cinthia B., Leff Bonney, and Willy Bolander, Multilevel Networks and Triadic Influence: Implications for Sales Teams, Target: Journal of Marketing Research
3 REFEREED PROCEEDINGS Satornino, Cinthia B., Mark Houston, Edward Bond (2016), Counteracting the Bad Apple : Disrupting Dark Organizational Networks To Enhance Performance through the Strategic Use of Market Information, AMA Summer Educators Conference, Special Session, Atlanta, GA. Satornino, Cinthia B., Willy Bolander, Christopher Plouffee, Rebeca Perren (2016), Getting in Position: Antecedents of Social Network Centrality, 2016 Sunbelt XXXVI Conference of the International Network for Social Network Analysis, Paris, France Academy of Marketing Science Annual Conference, Orlando, FL. Bolander, Willy, with Cinthia B. Satornino, Alexis Allen, Bryan Hochstein (2016), The Effects of Hire Source on Newly Hired Salesperson Performance Growth Over Time, 2016 Academy of Marketing Science World Marketing Conference, Paris, FR National Conference in Sales Management, Milwaukee, WI. Bolander, Willy, Keith Richards, Doug Hughes, Cinthia B. Satornino (2016), Reaping and Sowing: The Effects of Salesperson Networking Ability on Sales Performance Over Time, Academy of Marketing Science Annual Conference, Orlando, FL. Satornino, Cinthia B., Demetra Andrews, Rebeca Perren, and Stacey Robinson (2014), Cultivating Influential Consumers through Marketing Information and Communications, presented at Society for Marketing Advances, New Orleans, LA. Satornino, Cinthia B., Clay Voorhees, Michael K. Brady, Michael Brusco (2012), Return on Networks: The Effects of Local and Global Team Network Characteristics on Key Marketing Outcomes Southeast Marketing Symposium 2012 AMA Summer Educators Conference 2013 McKnight Fellows Summer Institute Satornino, Cinthia B., Demetra Andrews, Michael K. Brady, and Rebeca Perren (2012), Dethroning the Cult of Personality: Creating Influential Hubs through Activation of the Hub Self-Concept. [Also presented as: The Cultivation of Hubs through the Activation of the Hub Self (2011)] 2011 AMA Summer Marketing Educators' Conference 2012 AMA Frontiers in Services 2012 Fellows Summer Institute Perren, Rebeca, Stephanie Lawson, Carolyn Massiah, and Cinthia B. Satornino (2012), Dynamic Motivations of Collaborative Consumption, presented at AMA Frontiers in Service, Washington, D.C.
4 TEACHING Teaching Interests: Marketing Research, Principles of Marketing, Marketing Management, Systems Thinking Teaching Experience Instructor, Principles of Marketing, Northeastern University Fall 2014, Spring 2015 (2 sections), Fall 2015 (3 sections) Average evaluation: 4.4/5; What is your overall assessment of the instructor? Instructor, Principles of Marketing, Florida State University Summer ; Fall 2012; Spring 2013 (2 sections) Average evaluation: 4.47/5; What is your overall assessment of the instructor? Invited Lectures and Talks Social Media and International Business, Instructor: LJ Mahon Social Networks and Social Media, Instructor: Michael K. Brady Customer Relationship Management, Instructor: Leff Bonney Social Network Methods, Sponsor: PhD Project MDSA ACADEMIC SERVICE Curriculum Audit Committee Member ( ), D Amore-McKim Schoool of Business, Northeastern University Founding Co-Chair ( ), Committee on Hispanic Excellence, White House Initiative on Hispanic Educational Excellence and PhD Project Partnership. Recruiting Committee (2014, 2015), D Amore-McKim Schoool of Business, Northeastern University Invited Reviewer, (2014), Industrial Marketing ManagementSpecial Issue: Innovation in and from Emerging Economies The PhD Project ( ), Marketing DSA: Vice President, President, Past President The PhD Project ( , invited), November Conference for Prospective Doctoral Students: Invited Session Chair (Marketing Breakout Session), Panelist (The Doctoral Student Experience) McKnight (2012, 2013, 2014), Mid-Year Doctoral Consortium: Invited Panelist AMA Summer Educators Conference (2011, 2012): Reviewer Journal of Interactive Marketing (2012): Reviewer Invited Presenter: 2014 Multicultural Leadership Summit, Center for Leadership and Social Change, Florida State University
5 AWARDS AND HONORS 2016 Emerging Scholar, Diverse Magazine (2016) Outstanding Sales Education Paper of the Year, JMEd (2014) AMS New Mind (May 2014) Sheth Doctoral Consortium Fellow (2013) Marketing Department Nominee, Ph.D. Teaching Award for College of Business (2013) Valuing Diversity Scholarship, AMA Foundation (2012) Liam Glynn Scholarship, ServSIG Consortium, Frontiers in Service Conference (2012) McKnight Fellowship Associate Fellow ( ) College of Business Dean's Fellowship ( ) Dean Stith Fellowship ( ) Graduate Student Dean's Fellowship ( ) UF Matherly Scholar (2007) UF Peer Professionalism Award (2007) UF MBA Woman of the Year Options (2007) NONACADEMIC PROFESSIONAL EXPERIENCE Arete Applied Research and Consulting (2014 Present) Institute for Applied Business Research (The Marketing Institute), Florida State University, Researcher ( ) Decima Consulting, Consultant ( ) Cotton Inc. Grant, Florida State University, Researcher (2011) Florida Retail Federation and RPMD, FSU, Researcher (2011) Virginia Commonwealth University, Director of Gifts and Records ( ) IMG Enterprises, CLTF, Marketing &Organizational Development ( ) University of Central Florida Foundation, Assoc. Dir., Operations ( ) Wachovia Securities (First Union Securities), Associate Financial Advisor, Marketing Specialist ( ) AFFILIATIONS American Marketing Association Academy of Marketing Science International Network for Social Network Analysis PhD Project Beta Gamma Sigma International Business Honor Society FSU Fellows Society McKnight Fellows Associate American Marketing Association University of Florida Poe Ethics Fellow
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