Ernie Humphrey, CTP CEO & Founder Thought Leadership Consulting, Inc. All Rights Reserved
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1 Leveraging LinkedIn to Fuel Career Success in Treasury Ernie Humphrey, CTP CEO & Founder
2 LEARNING OBJECTIVES Discover the value of LinkedIn in developing an effective personal online brand. Understand how to leverage LinkedIn to develop the professional network you need to achieve your career goals. Understand how to leverage LinkedIn in the realm of business development.
3 OUR AGENDA Leveraging LinkedIn to Drive Your Professional Development in Treasury Defining Your Online Value Proposition Managing Your Online Value Proposition Building and Managing a Valuable Professional Network Leveraging LinkedIn in Business Development Leveraging LinkedIn to Sell without Selling
4 YOUR ONLINE BRAND: OWN IT
5 YOUR ONLINE BRAND: ASSESSMENT
6 MY ONLINE BRAND: ASSESSMENT LET S DO IT!!
7 YOUR ONLINE BRAND: RESPECT IT
8 YOUR ONLINE BRAND: BUILD IT Build a Complete & Compelling Profile Convey Thought Leadership Communicate How You Do It as well as What You Have Done Highlight Your Soft Skills & Analytical Skills Recommendations matter, do not get fooled by skills endorsements
9 YOUR ONLINE BRAND: BUILD IT Build Out & Manage Your LinkedIn Connections Highlight Your Commitment to Professional Development Join Treasury Related LinkedIn Groups Highlight Your Involvement with the AFP on a National and Regional Basis
10 MY ONLINE BRAND: A LIVE LOOK!
11 YOUR LINKEDIN NETWORK: BUILD IT People you know well. People you know, but not well People you want to know People you need to know MAKE A FORMAL LIST!!
12 YOUR LINKEDIN NETWORK: BUILD IT LinkedIn Search Find Outlook Contacts Find Business Card Contacts Find Conference Speakers
13 YOUR LINKEDIN NETWORK: BUILD IT LinkedIn Search Search by Treasury Search by Functions Search by Industries
14 LINKEDIN: UNLEASH THE POWER LINKEDIN GROUPS
15 LINKEDIN SEARCH LET S DO IT!!
16 YOUR LINKEDIN NETWORK: MANAGE Share relevant content Share what you are doing Share which conferences you are attending Like the posts of your connections Like work anniversaries
17 YOUR LINKEDIN NETWORK: BUILD IT Contribute Content Share an Update Comment on a post Write an Article Distribute Your Content
18 YOUR BRAND: BUILD IT Speak at Events Contribute Article & within AFP LinkedIn Groups Attend AFP Events Serve on AFP Committees Leverage Networking Opportunities Be a CTP Be Aggressive & Have Fun
19 YOUR ONLINE BRAND: LEVERAGE IT A Strong Online Brand Drives Organic Professional Network Development. Delivers Organic Job Opportunities. Delivers Opportunities to Build the Network you Need. Allows you to Elevate your Professional Development and Your Professional Brand at a Very Low cost.
20 LINKEDIN: BUSINESS DEVELOPMENT LINKEDIN GROUPS
21 LINKEDIN: BUSINESS DEVELOPMENT Contribute Content Share an Update Comment on a post Write an Article Distribute Your Content
22 LINKEDIN: BUSINESS DEVELOPMENT LET S DO IT!!
23 CLOSING THOUGHTS Social Media can be Leveraged to Create Career Competitive Advantage for any Treasury Professional. The Quality of Your LinkedIn Network can Impact Your Career Success. Thought Leadership delivered via Social Media can Deliver Opportunities that take your Career to the Next Level. LinkedIn is a Low Cost Channel you can Share with Colleagues to Fuel Business Development at your Company.
24 THANK YOU!!! Ernie Humphrey, CTP CEO & Founder 360 Thought Leadership Consulting
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