Large Scale NFC: Octopus Hong Kong. Octopus Holdings Presentation page 1

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1 Large Scale NFC: Octopus Hong Kong Octopus Holdings Presentation page 1

2 Introduction Over 15 years of uninterrupted service Issued 3 million cards in first 3 months Active cards in circulation > 22 million Coverage 95% of HK population Daily transactions over 12 million / HK$100 million (> 120 transactions / second) Mission : Make everyday life easier Octopus Holdings Presentation page 2

3 The Key Success Factors Fast,reliable,secure and evolving technology Simple to use by both Cardholder and Front line staff Supporting ecosystem and operations support Comprehensive policies and processes Killer application (transport)-economies of scale mean lowest cost payment method No Costs to the cardholder + Discounts and incentives Balanced regulatory environment Evolving and expanding merchant base and new applications Now part of everyday life as the Y-generation have been using Octopus all their formative years Octopus Holdings Presentation page 3

4 The Key Success Factors Usability Cost Convenience Octopus Holdings Presentation page 4

5 Transport Experience - One Common Payment Method for all services Octopus Holdings Presentation page 5

6 Application - Transport Metro, Rail, Light Rail, Bus, Ferry, Coach, Tram, Peak Tram, Minibus, Taxi Car Parks, Parking Meters Octopus Holdings Presentation page 6

7 Non-transport Experience - Octopus Holdings Presentation page 7

8 Application - Non-transport Transport Access control Apartments / Offices Exhibitions Octopus Supermarkets Fast Food Clothing Wet Market Retail Convenience stores Cake shops Telecom Obtained Deposit-taking Company Authorisation from HKMA in 2000 Self-service Business Leisure Facilities Vending/Kiosks Photocopiers Cinemas Racecourse Entrances Schools Sporting Venues Game Booths Octopus Holdings Presentation page 8

9 Application - Retail Year 2000: Deposit-taking Company Banking License Supermarkets Convenience Stores Fast food Chains Personal Care Shops Apparel Chains Cinema Counters Cake shops Café Chinese Wet Markets Octopus Holdings Presentation page 9

10 A Multi-Purpose Smart Card Access Control, Recreational Facilities, Electronic Flag Selling Self-service: Telecom Payment, Vending Machine, Self-Ordering, Cinema Ticketing, Electric Car Charging Octopus Holdings Presentation page 10

11 Diversified lifestyle products Octopus Phone Sticker Tourist Octopus Octopus Ornaments Mini Octopus Limited Edition Octopus Holdings Presentation page 11

12 Supporting Ecosystem How to serve customers better Octopus Holdings Presentation page 12

13 Automatic Add Value Service (AAVS) Launched in 1999 Any Octopus card or product Over 20 financial institutions Auto add HK$250/HK$500 when card is zero or negative (once a day) Over 63,000 readers reload the card automatically when needed Credit card bonus points, interest-free repayment period Octopus Holdings Presentation page 13

14 Cash Add Aalue Octopus retail outlets & service counters at stations Add Value Machines at MTR stations Octopus Holdings Presentation page 14

15 Transaction enquiry service On every purchase Transaction amount & remaining value available on screen or receipt Check last 10 transactions 377 MTR Octopus Enquiry Machines PCCW eye with a card reader Octopus PC Reader Service OctoCheck free NFC Android Mobile Application Print last 10 transactions All MTR CS Centres Over Eleven stores Over 280 Circle K outlets Octopus Holdings Presentation page 15

16 Future Direction Enhancing Service Delivery Octopus Holdings Presentation page 16

17 Enhancing Service Delivery Making everyday life easier, affordable and secure - how Ubiquitous usage Mobile integration Networked Accounts Online payment Octopus International Projects Ltd

18 How can Mobile and NFC enhance service OTA reload of ecash and products Greater transaction information Travel enquiry and best value routing Over the air offers targeted at the recipient profile and location Interaction with virtual shops and malls P2P payments Multiple choices of payment products in wallet Instant update and feedback on service Demand based travel opportunities Octopus International Projects Ltd

19 Octopus Making Everyday Life Easier Insert Video Octopus Holdings Presentation page 19

20 Thank you 2012 Octopus Holdings Limited. All rights reserved. Except with the prior written permission of Octopus Holdings Limited, any copying, reproduction, modification, distribution, republication, hiring, lending, public performance, or broadcasting in any form or by any means, or stored in a data base or retrieval system is strictly prohibited. Octopus Holdings Presentation page 20