Revenues: Content New revenue streams for the new world Larry Sommers

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1 Revenues: Content New revenue streams for the new world Larry Sommers VP: Content Licensing, Meredith, USA

2 How Meredith Built New Revenue with Content Licensing FIPP World Congress October 2017 What s New at Slide 12

3 Content for Better Living delivers strategic content experiences to partners that help build lasting relationships between brands and consumers. What s New at Slide 13

4 Food Serve up crave-worthy recipes and meal plans and tips from America s top test kitchens. Health Motivate people to eat better, move more and develop healthier habits. Lifestyle Empower people to start building the homes of their dreams. Family Support healthy kids and happy families. What s New at Slide 14

5 What s New at Slide 15

6 Content Licensing Innovation EatingWell Digital and Business Dev GM Diversify to grow revenue Reach profitability target w/ 55% non-print rev Completed sale of EatingWell to Meredith Launched unit Innovating for growth Develop LDS and CLaaS Platform Launched Meredith Health Solutions Expand to International markets What s New at Slide 16

7 C.O.P.E Create Once, publish everywhere What s New at Slide 17

8 Meredith s Trusted Brands Reach 110 million consumers What s New at Slide 18

9 We produce relevant content everyday. Serving 80 million unique visitors monthly What s New at Slide 19

The New Licensing Delivery System CMS and Content Distribution Platform New brands expand licensing portfolio: - Curate rights-cleared only content efficiently - CMS for multiple content types from

10 The New Licensing Delivery System CMS and Content Distribution Platform New brands expand licensing portfolio: - Curate rights-cleared only content efficiently - CMS for multiple content types from multiple brands - Optimize content with universal taxonomy and data normalization - Improve work flow for customization and licensed product development - Provide modern content delivery methods What s New at Slide 20

11 New LDS makes it easy to curate and customize content, but What s New at Slide 21

12 Elevating content is hard work Example: Recipes This is what a partner gets (JSON) This is what a partner wants What s New at Slide 22

New Content Licensing as a Service (CLaaS) Transform content

Bridge content and technology to provide an efficient, turnkey

13 New Content Licensing as a Service (CLaaS) Transform content delivery model from delivering assets to delivering experiences. Bridge content and technology to provide an efficient, turnkey solution that seamlessly integrates into a clients digital ecosystem. Supports new, high-demand products and services and opens up new markets to accelerate revenue growth What s New at Slide 23

14 Content Licensing as a Service A platform-agnostic framework delivering content powered by JavaScript CLaaS Benefits: Creates hosted solution efficiencies and ability to scale Protects SEO equity as it is not crawled by search engines Delivers responsive content experiences that integrate seamlessly with client s website Provides custom CSS for brand integration API for third-party integrations such as SSO and social sharing Provides engagement analytics across platform and per client Meets web accessibility guidelines (WCAG) What s New at Slide 24

15 RaaS is designed to seamlessly integrate with your brand s style Color palettes, fonts, and buttons are customized to match your website. DEMO: What s New at Slide 25

16 Market Channel Innovation: Health Content for Better Health We deliver innovative content solutions to for partners to increase engagement and drive positive health and wellness behaviors. What s New at Meredith Content 26Licensing Slide 26

brands to meet the needs of clients around the world Eastern Europe

17 Market Channel Innovation: International International Content Licensing We are reimagining content from Meredith s editorial brands to meet the needs of clients around the world Eastern Europe Fitness App Middle East Portal Canada and App What s New at Slide 27

Curated Content Packages: Launch a cohesive content experience quickly with one of our curated content packages in Food, Health and Lifestyle, Family. 3.

18 International Content Licensing Options Backed by insights from Meredith s digital business serving 80 million UVs/month 1. Licensed Content: Quick recipes, parenting articles, beauty tips. Tell us what you need and we ll deliver it in easy-to-integrate form. 2. Curated Content Packages: Launch a cohesive content experience quickly with one of our curated content packages in Food, Health and Lifestyle, Family. 3. Customized Programs, Editorial and Services: We work with you on a custom content strategy, then curate a unique program tailored to your specific audience and distribution channels. *Partners may use Meredith brand trademarks in association with licensed content. What s New at Slide 28

19 International Branded Digital Websites We provide robust content, use of brand trademarks, and technical delivery support for a branded website experience What s New at Slide 29

20 Three Questions to ask yourself 1. Can licensed content help you reach your content goals faster? 2. Can technology solutions help you scale your business? 3. Can you monetize in new channels with this model? What s New at Slide 30

21 International Digital Content Licensing Larry Sommers Vice President, Mike Lovell Meredith International Director What s New at Meredith Content Capabilities Licensing Slide 31

Digital Content, Tools, & Health Library

Digital Content, Tools, & Health Library Build your brand, educate consumers, and drive results with interactive health information www.staywell.com / 1 Leverage StayWell content solutions to showcase