DELIVERING INNOVATIONS TO ENHANCE THE DRIVING EXPERIENCE

Transcription

1 DELIVERING INNOVATIONS TO ENHANCE THE DRIVING EXPERIENCE Ixonos Plc I Public I I 1

2 WHY A DIGITAL CONTENT STORE FOR CARS? It is not the store as such, but what can you do with the platform Ixonos Plc I Public I I 2

3 KEEPING CAR FRESH Ixonos Plc I Public I I 3

4 DELIVERING INNOVATIONS Better and safer driving experience Gamification Digital Content Shopping Augmented Reality Social Interaction Ixonos Plc I Public I I 4

5 UNDERSTANDING YOUR CUSTOMERS Advanced analytics based on User driving habits App usage Social media profile Increase revenue by satisfying users and therefore increasing retention Save time and money by focusing on what users care about most Improve decisions - know exactly how, where and when Privacy issues must be managed Ixonos Plc I Public I I 5

6 CONSUMER DREAM OR CAR MANUFACTURERS S REALITY? Consumers expect all the familiar services working seamlessly in any device and willingness to pay is limited However the automotive industry will face several challenges Ixonos Plc I Public I I 6

7 VALUE CHAIN DEVELOPER COMMUNITY Platfrom / app creation Developer Tools Support services STORE Create and Maintain Store Testing Certification Publication END USER Marketing Monetization methods Aftersales Support Ixonos Plc I Public I I 7

8 CONTENT CREATION Developing in-house Variety of apps and platforms Establishing partnerships with content owners Sponsoring service creation Motivation and commitment Creating ecosystem (open / controlled) Attractiveness for developers Ixonos Plc I Public I I 8

9 INSIDE DEVELOPER S HEAD What is the revenue possibility? Average price Potential customer base Marketing costs How suitable are my existing skills and competences? I hate rules Car manufacturer approval Head unit approval Phone approval Regulations in different countries Certification and certification updates Driver distraction and park vs. drive mode possibilities Ixonos Plc I Public I I 9

10 CHALLENGES IN RUNNING A STORE Certification Discovery Localisation Monetization Scalability Usability innovation Platform options Running from head unit Running from smart-phone Running from somewhere else in the car Hybrid version Ixonos Plc I Public I I 10

11 MONETIZATION METHODS What types of content are people willing to pay for What monetization models can be used Paid content Subscription Pay-per-use In-app-payment Freemium model Try and buy Content licensing and syndication Marketing loss model Ixonos Plc I Public I I 11

12 KEY CHALLENGES DEVELOPER COMMUNITY Business potential Simplicity with tools and regulations STORE Core functionalities Time-to-market Scalability END USER Usability Customization Safety Ixonos Plc I Public I I 12

13 OPTIONS 1. Smartphone stores Who owns the customer and has control? 2. Proprietary store Time, cost and variety of content kept up-to-date 3. Open Source industry store Time-to-market on agreeing the rules Separate instances 4. Commercial industry stores Vendor lock-in and number of solutions reducing scalability Branding for consumers 5. Commercially driven Software- as-a-service store based on open standards allowing customization Ixonos Plc I Public I I 13

14 SOLUTION DEVELOPER COMMUNITY Industry wide cooperation and standards to build the volume potential Co-operate STORE Standard off-the-shelfproduct compliant to industry standards allowing customization on UI-level Compete END USER Differentiation on user experience, services and brand Ixonos Plc I Public I I 14

15 QUESTIONS? IXONOS PRODUCTS IVI Connectivity Solution TM Ixonos Experience Store for Automotive TM Branded smartphones or tablets integrated with the vehicle Connectivity accessories IVI system concepts IXONOS SERVICES User Experience Design Software Development Hardware and Mechanics Design Software and Hardware Verification Cloud Services Confidential Delivered under NDA. Ixonos Plc I Public I I 15