THE NATION S BEST LOCAL VISITORS GUIDE

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1 2015 MEDIA KIT

2 TRAVEL PORTLAND MAGAZINE Official Visitors Guide Travel Portland, a rich editorial guide to our city and region, offers advertisers direct access to target audiences who are ready to shop, dine, lodge and sightsee in the Portland area. It is the city s o icial magazine for visitors planning their trips, and the irst publication given to visitors who inquire about Portland. THE NATION S BEST LOCAL VISITORS GUIDE 2014 Destinations Council Destiny Awards

3 CIRCULATION & DISTRIBUTION 165,000 TOTAL DISTRIBUTION The official visitor magazine is distributed throughout the year. 55,000 to visitors planning trips to Portland Travel Portland and other visitor information outlets mail the publication to consumers who request travel and tourism information about Portland by phone, mail or . Plus, TravelPortland.com receives 1.8 MILLION VISITS per year Traffic to Travel Portland s website grew by 20 percent in the last year. A free PDF of the full Travel Portland magazine is promoted with a large graphic on every page of the site. 70,000 to visitors and business travelers already in Portland Newly arrived visitors pick up the magazine at the Travel Portland Visitor Information Center in Pioneer Courthouse Square, state welcome centers, or kiosks at Portland International Airport and the Oregon Convention Center. Other visitors receive copies from concierges, front desk attendants or car rental agents. 30,000 to convention delegates Travel Portland distributes visitor magazines to convention and meeting attendees whose associations have booked conventions in Portland. 10,000 polybagged with Seattle Met Magazine Seattle s top-selling magazine reaches potential visitors in one of Portland s top drive markets.

4 VISITOR STATISTICS More than 8.4 million out-of-town travelers visit the Portland area each year. They come from around the globe and spend $4.2 billion on accommodations, shopping, dining and transportation. Many request a copy of the magazine or visit TravelPortland.com before they arrive in town. (Source: Dean Runyan Associates, 2013) READER DEMOGRAPHICS GENDER AGE RESIDENCE 17% 18% 26% 25% 12% 14% 86% 63% F 36% M Non-U.S. U.S. 72% of readers plan to use the magazine as a reference while visiting Portland. 75% of readers plan to use the magazine for specific planning before visiting. 93% of readers report they are satisfied or completely satisfied with the magazine. 100% of those still in the process of deciding whether to visit Portland said Travel Portland s magazine makes them want to visit Portland. (Source: Travel Portland Magazine Survey, 2012)

5 ADVERTISING OPTIONS PARTNER RATE NET RATE FULL PAGE TRIM SIZE WITH 1/8" BLEED $7,051 $7, " x 9.875" 8.375" x " 8.625" x " 2/3 PAGE $6,105 $6, " x 9.875" 1/2 PAGE H 1/2 PAGE V $4,472 $4, " x 4.75" 4.75" x 7.25" 1/3 PAGE V 1/3 PAGE H (SQUARE) $3,946 $4, " x 9.75" 4.75" x 4.75" 1/6 PAGE V 1/6 PAGE H $1,895 $1, x x /12 PAGE SQUARE $1,263 $1, " x 2.25" BACK COVER $10,777 $11,344 INSIDE FRONT COVER $9,167 $9,648 INSIDE BACK COVER $8,460 $8,906 DEADLINES Space reservation: March 6, 2015 Materials due: March 13, 2015 Please see back cover for ad submission information.

6 PORTLAND CONVENTION & MEETING PLANNERS GUIDE Hotel and Venue Finder online only PLANNERS TURN TO TRAVEL PORTLAND Travel Portland is the most trusted resource for convention-industry decision-makers coordinating successful meetings in Portland and the region. An enhanced listing in our online-only Hotel & Venue Finder tool at Meetings.TravelPortland.com/find-a-venue extends the reach of your formatted display ad to a qualified audience of motivated meeting planners. SITE TRAFFIC IS GROWING Visits to Meetings.TravelPortland.com have increased by 128 percent over the past year as a result of a retargeting ad campaign. Travel Portland s investment in this campaign will grow in fiscal year MEETINGS MEAN BUSINESS In 2013, conventions brought more than 259,000 visitors to Portland, resulting in more than 206,000 hotel room nights and roughly $109 million in spending on lodging, dining, shopping, transportation and other services. DIGITAL EDITION

7 ADVERTISING COOPERATIVE OPTIONS PAGE MEETING PLANNERS WILL FIND YOUR AD AT: Meetings.TravelPortland.com/find-a-venue PLUS: All ads are available as downloadable PDFs. The Travel Portland sales team also distributes ads in e-bid books, at trade shows and on sales calls. OPTION 1 NET RATE $2,035* YOUR DOWNLOADABLE AD 150 words of copy 2 photos Facilities chart Floor plan PLACEMENT IN SEARCH RESULTS Premium placement (top of list, bold/enhanced font) LINKED ASSETS Formatted HTML listing PDF of your display ad for planners to download and print on demand OPTION 2 NET RATE $853* YOUR DOWNLOADABLE AD 75 words of copy 1 photo Facilities chart LINKED ASSETS Formatted HTML listing PDF of your display ad for planners to download and print on demand DEADLINES Upload: January 2015 Space: Nov. 21, 2014 Materials: Nov. 28, 2014 * All rates are for a 12-month advertiser commitment. Hotels within Portland city limits save $550 on Option 1 or $230 on Option 2; Travel Portland partners receive a 5 percent discount. Discounts can be combined.

8 PRESENTED BY Travel Portland and SagaCity Media (publisher of Portland Monthly, Seattle Met and Houstonia magazines) ADVERTISING CONTACT Heather Back, Associate Publisher, Custom Media PRODUCTION INQUIRIES Scott Weber, Production Manager FILE REQUIREMENTS Only high-resolution PDF X1a files accepted. Trim size of publication is 8 3 /8 x 10 7 /8 with bleed extending 1 /8 beyond page. Keep live matter 1 /4 from trim edges. Please include a professional color-match proof. PLEASE SUBMIT FILES TO Greta Hogenstad, Advertising & Production Coordinator ghogenstad@sagacitymedia.com If the file is over 9 MB please send to our FTP: login: advertiser@sagacitymedia.com password: oakstreet Travel Portland partners save on all ads. Call Nancy Truszkowski at to join! REVISED