LUAY ALREFAEI EST. Company Profile Kuwait Market

Transcription

1 LUAY ALREFAEI EST. Company Profile Kuwait Market 1

2 Introduction LUAY AL-REFAEI Commercial Est. (Healthy Crafts) was established in 2006 with the strategic aim to create supply chain excellence in the specialized company importing Organic, Gluten Free and healthy Food Products from around the globe by establishing a reputable chain of healthy products, importing and trading centers that conform to Global standards and bring forth the most advanced technologies to Kuwait and GCC market. LUAY AL-REFAEI Commercial Est. (Healthy Crafts) strategic commitment is not limited to playing a pivotal role as a marketer and distributor but also to provide healthy, vibrant, and high nutritional value products for the health conscious end Consumer. We are a legally Exclusive Sole distributor to Organic potato snacks across Kuwait Market / GCC Market. We strive to satisfy our customers in providing them with the best service and most fresh, tasty, healthy foods and snacks for a relaxing and balanced life style. All our products are Natural and Gluten free alongside Organic ones as well. 2

3 LUAY AL REFAEI EST, Overview Today LUAY AL REFAEI EST. enjoys a leading position as one of the Specialist and largest General Trading in the Kuwaiti Market. We provide a new vision to develop further local and international strategic trading partnerships and to secure rapid and healthy growth of the business. We cover all Kuwait market segments such as Co-ops, Supermarkets, Hotels, Restaurants, Institutions, Schools, Universities, Grocery shops, Catering companies, Wholesalers, Ministry Of Health. 3

4 Our Vision To Be a Key Player in the Kuwaiti Market / GCC Countries in the Healthy Food Segment. Building a Creative Culture capable of delivering superior sales fundamentals. 4

5 Measures Double our Volume & Value: Grow Volume & Value by increasing our present at Key retailers and Key accounts / Open new point of sales. Building strong brands: Leading shares in retail by increasing our products range Acquiring New Famous Brands Agencies. Investing in people: Use of category management tools, conceptual selling...etc. Mechanizing work processes: Handhelds for sales team, focus to increase the point of sales, Efficient control of company cost and inventory management control in order to minimize and avoid the expiry. Building creative culture: Deliver results while maintaining our investments. 5

6 Coverage Strategy Our business plan is one of the best practices that is used by distributors to (scientifically) determine the size of the sales force needed to cover the market. Other external factors such as size of the country, working hours and type of portfolio should be taken into consideration during implementation and execution. 6

7 Commitment to Customers Deliver on time the right product by using the DSD process to maintain the products availability. Quality Value Customer Satisfaction Service 7

8 Some Of our Products Range Dr. Schaer (No1 Gluten Free products range in Europe). Organic Potato Snacks (Adults, Children and Family). Organic Cereals (Adults, Children and Family). Dr. Schaer (No1 Gluten Free Products range in Europe) Organic Potato Snacks (Adults, Children and Family) Organic Cereals (Adults, Children and Family) 8

9 Price Strategy of Products Seasonality Product Life Cycle Product Substitute Quantity Order Strategic Customers 9

10 Deliverables Value Benefits Quality products Professional Service and Assistance Value added Service and Solutions Preplanned Delivery and Order fulfillment 10

11 LUAY AL REFAEI EST. Portfolio 11

12 backs its principal products with trust sales@lrestablishment.net Al Matrouk Complex - Hawally, Tunis Street, 3rd Floor, Office No. 4 - Kuwait