25 JUNE 15 WOMEN S TRAINING 365 NTC LIVE VISUAL CENTER
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1 25 JUNE 15 WOMEN S TRAINING 365 NTC LIVE VISUAL CENTER
2 NIKE+ TRAINING CLUB IDENTITY 01 NIKE+ TRAINING CLUB IDENTITY 01 NIKE+ TRAINING CLUB LOCKUP 01 NIKE+ TRAINING CLUB CLEAR SPACE GUIDES 01 NIKE+ TRAINING CLUB TYPE 01 NIKE+ TRAINING CLUB TYPE LOCKUP 01 TYPE TREATMENT 01 LANGUAGE 01 PATTERN 01 PATTERN DON TS 01 NIKE+ TRAINING CLUB PRIMARY COLOR 01 NIKE+ TRAINING CLUB COLOR 01 NIKE+ TRAINING CLUB COLOR USAGE 01 PHOTOGRAPHY TREATMENT 01 PHOTOGRAPHY REFERENCE OVERVIEW 01 PHOTOGRAPHY LIBRARY NIKE+ TRAINING CLUB APPLICATIONS 02 ATTRACT EXTERNAL BANNERS 02 ATTRACT POSTERS 02 ENGAGE INTERNAL SURFACE TREATMENTS 02 ENGAGE ART & GRAPHIC DISPLAY 02 ENGAGE PRODUCT DISPLAY AREA 02 CONNECT GIVEAWAYS 03 NIKE+ CITY MARK IDENTITY 03 PROGRAM STRATEGY 03 NAMING CONVENTIONS 03 NAMING CONVENTIONS WRITTEN & SPOKEN 03 NIKE+ CITY MARK PRIMARY 03 NIKE+ CITY MARK CLEAR SPACE GUIDE 03 CITIES OVERVIEW 03 NIKE+ CITY MARK SECONDARY 03 SECONDARY LOCKUP CLEAR SPACE GUIDE
3 NIKE+ TRAINING CLUB 01 IDENTITY
4 01 IDENTITY NIKE+ TRAINING CLUB LOCKUP 4
5 01 IDENTITY NIKE+ TRAINING CLUB CLEAR SPACE GUIDES THE PREFERRED SPACE AROUND THE NIKE + CITY LOCKUP SHOULD BE THE HEIGHT OF THE SWOOSH. THE HEIGHT OF THE SWOOSH CREATES THE DIMENSIONS FOR THE EXCLUSION ZONE, WHICH MUST BE KEPT CLEAR. MINIMUM SIZE VERTICAL HEIGHT SHOULD NOT FALL BELOW 1 / 28 MM (X) 5
6 01 IDENTITY NIKE+ TRAINING CLUB TYPE LOCKUP TYPEFACE SHOULD ALWAYS BE SET AS TRADE GOTHIC CONDENSED NO. 18. TRACKING SHOULD BE SET AT +60. SOME KERNING BY EYE MAY BE REQUIRED. PAYING ATTENTION TO GAPS AROUND THE C & L AS WELL AS WORD SPACES. + SHOULD ALWAYS BE LIFTED ABOVE THE BASELINE TO ALIGN VERTICALLY WITH THE E IN NIKE. THREE LINE STACKED NIKE+ NIKE+ E CENTRE LINE THREE LINE SPECIFIC LEADING BETWEEN THE STACKED LINES OF TYPE SHOULD BE EQUAL TO 25% OF THE CAP HEIGHT OF THE E IN NIKE. TRAINING CLUB TRAINING CLUB CAP HEIGHT LEADING SHOULD BE EQUAL TO 25% OF CAP HEIGHT SINGLE LINE NIKE+ TRAINING CLUB NIKE+ TRAINING CLUB E CENTRE LINE 6
7 01 IDENTITY NIKE+ TRAINING CLUB TYPE ABCDEFGHIJKLM NOPQRSTUVWXYZ TRADE GOTHIC FOR NIKE 365 BOLD CONDENSED THE NIKE 365 FONTS ARE PRELOADED TO NIKE GLOBAL BRAND MARKETING AND DTC TEAM MEMBERS DESKTOP MACHINES. FOR OTHER NIKE PERSONNEL THE FONTS CAN BE SECURED VIA THE LINK BELOW. IMPORTANTLY, FOR ALL 3RD PARTY NIKE PARTNERS THE FONTS AND LICENSES FOR USE MUST BE SECURED THROUGH THE MYFONTS.COM LINK BELOW. PLEASE DO NOT SHARE OR PASS FONT FILES TO OUTSIDE PARTNERS THAT HAVE NOT SECURED A USAGE LICENSE THROUGH MYFONTS.COM. 7
8 01 IDENTITY TYPE TREATMENT ANY SECONDARY INFORMATIONAL TYPE SHOULD APPEAR IN THIS FORMAT. REGISTER HERE TRADE GOTHIC FOR NIKE 365 ALIGNED: LEFT CASE: UPPER TRACKING: 30+ PT LEADING: EQUAL TO TYPE SIZE 8
9 01 IDENTITY LANGUAGE ALL POWER WORDS SHOULD BY TYPESET IN TRADE GOTHIC FOR NIKE 365 TOGETHER EMPOWER BRING IT CONQUER POWER WORDS INVINCIBLE POWER BREATHE BALANCE FOCUS POWER WORDS NOT APPROVED FOR USAGE ON TEES, TANKS, IPHONE COVERS OR GIVEAWAYS. 9
10 01 IDENTITY PATTERN INSPIRED BY THE ENERGY AND MOVEMENT. SINGULAR - FOR USE IN IMAGE APPLICATIONS SQUARES - FOR ALL OVER PATTERN APPLICATIONS. PATTERNS SHOULD APPEAR TONAL (EX. GLOSS + MATTE). REPEAT PATTERN WHEN SCALING. 10
11 01 IDENTITY PATTERN DON TS 01 MUST NOT BE USED WITH COLOR ON COLOR. 02 MUST NOT BE APPLIED WITH GRADIENT. 03 MUST NOT BE APPLIED OVER A GRADIENT. 04 MUST NOT BE TRANSFORMED, ROTATED, DISTORTED OR STRETCHED. 11
12 01 IDENTITY NIKE+ TRAINING CLUB PRIMARY COLOR APPLICATION OF COLOR TO THE PRIMARY CITY+ TRAINING CLUB MARKS SHOULD FOLLOW THE GUIDES PROVIDED BELOW AND SHOULD NOT DEVIATE FROM THE EXAMPLES PROVIDED. USE VOLT WHEN ALIGNING WITH NIKE+ RUN CLUB 12
13 01 IDENTITY NIKE+ TRAINING CLUB COLOR WHITE BLACK GREEN GLOW GREY MIST VOLT 13
14 01 IDENTITY NIKE+ TRAINING CLUB COLOR USAGE BLACK / WHITE / COLOR / PATTERN / SYMBOL WHITE = 40% BLACK = 40% GREEN GLOW = 15% GREY MIST = 5% VOLT = 5% WHITE = 40% RGB: 255 / 255 / 255 PMS: WHITE CMYK: 0 / 0 / 0 / 0 BLACK = 40% RGB: 0 / 0 / 0 PMS: PMS BLACK CMYK: 30 / 30 / 30 / 100 GREEN GLOW = 15% RGB: 152 / 255 / 219 PMS: 7478 CMYK: 31 / 0 / 24 / 0 GREY MIST = 5% RGB: 182 / 188 / 187 PMS: - CMYK: 8 / 0 / 7 / 22 VOLT = 5% RGB: 212 / 255 / 69 PMS: 381 CMYK: 15 / 0 / 100 / 0 14
15 01 IDENTITY PHOTOGRAPHY TREATMENT GYM + LEAD COLOR = GREEN GLOW 01 BLACK AND WHITE THE BLACK AND WHITE TREATMENT SHOULD BE USED AS THE PRIMARY METHOD OF TREATING IMAGERY. CONTRAST SHOULD BE PUSHED TO GIVE DEEP RICH BLACKS AND BRIGHT WHITES. PRESERVE MID-TONES TO AVOID POSTERIZED FEEL. 02 DUOTONE WE WILL ALSO USE DUOTONED IMAGES TO ADD A RICHNESS OF COLOR. ADJUST LEVELS TO PUNCH UP DARKS AND HEIGHTEN LIGHTS TO ALLOW FOR BETTER IMAGE CONTRAST. Mix with: ` 03 RATIO USE DUOTONE TREATMENT SPARINGLY. IT SHOULD ACCOUNT FOR ONLY 20% OF ALL IMAGES 15
16 01 IDENTITY PHOTOGRAPHY REFERENCE OVERVIEW USE THIS DIRECTION AS A GUIDE WHEN SHOOTING OR PULLING FROM GEO PHOTOGRAPHY STRONG ACTION COMMUNITY ENERGY PERSONAL PORTRAITURE LOCAL ENVIRONMENTAL ASPIRATIONAL MOVEMENT + MIX THE SILOS REVEALING CHARACTER + TEAM CAMARADERIE INTIMATE MOMENTS MINIMAL + SIMPLE BACKGROUNDS WITH LOW HORIZONS DO PARTNERS PERSONAL STYLE DETAILS GROUP / FRIEND ENERGY GROUP WORKOUT SMILES ENVIRONMENTAL MOOD INTERESTING COMPOSITIONS + DEPTH DON T BUSY NON-ACTION ORIENTED (STANDING AROUND) COLOR LOW ENERGY NO DEPTH OF FIELD UNINTERESTING COMPOSITIONS USE STYLE GUIDE IMAGES FOR EVENTS 16
17 01 IDENTITY PHOTOGRAPHY LIBRARY USE THESE IMAGES IN THE ABSENCE OF GEO PHOTOGRAPHY THAT MEETS THE PHOTOGRAPHY REFERENCE OVERVIEW STANDARDS - DISCLAIMER: THE BELOW IMAGES ARE WIP ONLY (NOT RETOUCHED) WITH EXCEPTION TO THE NON WIP IMAGES BELOW (RETOUCHED) THAT ARE AVAILABLE IN THE FA15 CD 17
18 NIKE+ TRAINING CLUB 02 APPLICATIONS
19 02 EVENT APPLICATION ATTRACT EXTERNAL BANNERS NIKE+ TRAINING CLUB 03 SEPT 2015 NIKE+ TRAINING CLUB 03 SEPT SEPT
20 02 EVENT APPLICATION ATTRACT POSTERS NIKE+ TRAINING CLUB 03 NIKE+ TRAINING CLUB SEPT NIKE+ TRAINING CLUB SEPT 2015 NIKE+ TRAINING CLUB 20
21 02 EVENT APPLICATION ENGAGE INTERNAL SURFACE TREATMENTS PATTERN AND SIMPLE SHAPE TO DEFINE AREAS LARGE SCALE GRAPHIC APPLICATION GRAPHIC APPLICATION ANGULAR SHAPES TO CREATE DIMENSION CONCRETE AND METAL TEXTURE THROUGH APPLICATION APPLY DIRECTLY TO SURFACES SCULPTURAL SILO SHAPES LARGE SCALE GRAPHIC SIMPLE ANGULAR BACKDROPS 21
22 02 EVENT APPLICATION ENGAGE ART & GRAPHIC DISPLAY GROUPINGS OF LARGE SCALE FRAMES GRAPHICS APPLIED DIRECTLY TO SURFACES PRINTING ON INNOVATIVE / UNIQUE MATERIALS USE LIGHTING TO ELEVATE STYLEGUIDE + BOOKS AND MAGAZINES DISPLAYED 22
23 02 EVENT APPLICATION ENGAGE PRODUCT DISPLAY AREA REPETITION GRAPHIC BEAUTY SIMPLE HANGING DISPLAYS USE LIGHTING TO ELEVATE SIMPLE SHAPE SIMPLE SHAPE FRAME KEY LOOKS BEAUTIFUL CLEAN DESIGN PATTERN REFERENCED IN MATERIAL 23
24 02 EVENT APPLICATION CONNECT GIVEAWAYS REFER TO BETTER FOR IT VISUAL CENTER FOR GUIDELINES 24
25 NIKE+ CITY MARK 03 IDENTITY
26 03 IDENTITY PROGRAM STRATEGY NIKE+ BRANDING CATEGORY PROGRAM BRANDING X-CATEGORY TERRITORY BRANDING 26
27 03 IDENTITY NAMING CONVENTIONS GENERAL UPPERCASE TREATMENT GUIDELINES: WHEN USING UPPER CASE AS DESIGN ELEMENT FOR ALL COPY IN A PARAGRAPH OR A HEADLINE, USE ALL UPPER CASE: NIKE+ NYC WHEN USED IN BODY COPY, NIKE SHOULD BE INITIAL CAP ONLY: NIKE+ NYC NIKE+ WHEN NEEDING AN OVERALL NAME NOT SPECIFIC TO A CITY. NIKE+ NYC WHEN NEEDING AN OVERALL NAME SPECIFIC TO A CITY SUCH AS NYC SHOWN HERE. NIKE+ TRAINING CLUB SPELL OUT THE FULL NAME WHEN REFERRING TO THE COMMUNITY, THE APP, SPECIFIC TRAINING SESSION. ALWAYS INCLUDE THE + IN THE FULL NAME. NTC USE NTC AS LABEL WHEN REFERRING TO THE ACTIVITY OR THE SESSION NTC HIT; NTC GYM; NTC YOGA; NTC STRENGTH; OR WHEN USED AS A HASHTAG. NTC NIKE.COM/NTC NIKE.COM/NTC WHEN DRIVING TRAFFIT TO LEARN MORE ABOUT THE NIKE+ TRAINING CLUB APP. NIKE.COM/WOMEN NIKE.COM/WOMEN OVERALL DESTINATION FOR PRODUCTS AND EXPERIENCES THESE ARE THE APPROVED SOCIAL HANDLES AND HASHTAGS FOR TWITTER AND INSTAGRAM HANDLE FOR THE EXPERIENCE IN A CITY, SUCH AS NYC SHOWN GLOBAL TWITTER AND INSTAGRAM HANDLE FOR ALL THINGS NIKE WOMEN, NIKE+ TRAINING CLUB. CAN BE USED TOGETHER WITH A LOCAL CITY HANDLE. #JUSTDOIT GLOBAL HASHTAG FOR CITY OFFENSES. USE NTC WHEN IT S A HASHTAG ONLY #NTC GLOBAL HASHTAG FOR NIKE+ TRAINING CLUB. #NIKENYC LOCAL HASHTAG FOR CITY SPECIFIC CONTENT ON ACTIVATIONS AND ACTIVITIES. HIGHLIGHTED NYC IS VARIABLE CITY NAME. HASHTAGS ARE NOT TO BE PRINTED ON COLLATERAL, STORE WINDOWS OR SIGNAGE. OKAY ONLINE OR ON DYNAMIC DIGITAL SCREENS. 27
28 03 IDENTITY NAMING CONVENTIONS WRITTEN & SPOKEN WRITTEN NIKE+ TRAINING CLUB NTC DO NOT WRITE NIKE TRAINING CLUB TRAINING CLUB N+TC NIKE+ TRAIN CLUB SPOKEN NIKE PLUS TRAINING CLUB N-T-C DO NOT SAY NIKE TRAINING CLUB N-PLUS-T-C CITY SPECIFIC NTC CHAPTER NIKE+ TRAINING CLUB CITY (WRITTEN OR SPOKEN) DO NOT SAY OR WRITE NIKE+ NYC TRAINING CLUB, DO NOT CALL IT A NIKE+ CITY TRAINING CLUB STAFF WHEN REFERRING TO OUR NIKE+ TRAINING CLUB STAFF YOU SHOULD CALL THEM: NIKE MASTER TRAINERS NTC MASTER TRAINERS NTC TRAINERS SESSION TYPES NTC HIT: WORKOUTS WITH ALTERNATING PERIODS OF HIGH AND LOW INTENSITY. NTC YOGA: WORKOUTS FOCUSING ON CORE STRENGTH, BALANCE & FLEXIBILITY. NTC STRENGTH: WORKOUTS WITH AN EMPHASIS ON ALTERNATING RESISTANCE DRILLS. PLEASE CHECK IN WITH GERALYN/ ALICIA ON CLASS NAMING IF IT S OUTSIDE OF THESE THREE. THESE ARE THE APPROVED SOCIAL HANDLES AND HASHTAGS FOR USE: #NTC #NIKECITY #BETTERFORIT HIGHLIGHTED CITY IS VARIABLE CITY NAME. HASHTAGS ARE NOT TO BE PRINTED ON COLLATERAL, STORE WINDOWS OR SIGNAGE. OKAY ONLINE OR ON DYNAMIC DIGITAL SCREENS. 28
29 03 IDENTITY NIKE+ CITY MARK PRIMARY THIS PRIMARY MARK WITHOUT PATTERN IS INTENDED FOR MORE PERMANENT USE SUCH AS: IN-STORE SIGNAGE, ONLINE, IN APP, STORE FRONT WINDOWS, ALL SMALL USE APPLICATIONS WHERE PATTERN MAY NOT REPRODUCE WELL. 29
30 03 IDENTITY NIKE+ CITY MARK CLEAR SPACE GUIDE THE PREFERRED SPACE AROUND THE NIKE + CITY LOCKUP SHOULD BE 2 TIMES THE HEIGHT OF THE SWOOSH. THE HEIGHT OF THE SWOOSH CREATES THE DIMENSIONS FOR THE EXCLUSION ZONE, WHICH MUST BE KEPT CLEAR. MINIMUM SIZE VERTICAL HEIGHT SHOULD NOT FALL BELOW 1 / 28 MM 2(X) 2(X) (X) 2(X) 2(X) 30
31 03 IDENTITY CITIES OVERVIEW PRIMARY LOCKUP PRIMARY LOCKUP FOR CITIES THAT DO NOT HAVE A 2 OR 3 LETTER ABBREVIATION. 31
32 03 IDENTITY NIKE+ CITY MARK SECONDARY THIS PRIMARY MARK WITHOUT PATTERN IS INTENDED FOR MORE PERMANENT USE SUCH AS: IN-STORE SIGNAGE, ONLINE, IN APP, STORE FRONT WINDOWS, ALL SMALL USE APPLICATIONS WHERE PATTERN MAY NOT REPRODUCE WELL. 32
33 03 IDENTITY SECONDARY LOCKUP CLEAR SPACE GUIDE THE PREFERRED SPACE AROUND THE NIKE + CITY LOCKUP SHOULD BE 2 TIMES THE HEIGHT OF THE SWOOSH. THE HEIGHT OF THE SWOOSH CREATES THE DIMENSIONS FOR THE EXCLUSION ZONE, WHICH MUST BE KEPT CLEAR. MINIMUM SIZE VERTICAL HEIGHT SHOULD NOT FALL BELOW 2.5 / 63 MM 1 1/2 (X) 1 1/2 (X) (X) 2(X) 2(X) 33
34
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