DRIVING PLEASURE AND INSPIRATION. BMW GROUP BRAND EXPERIENCE CENTER.

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1 DRIVING PLEASURE AND INSPIRATION. BMW GROUP BRAND EXPERIENCE CENTER.

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3 PREMIUM MOBILITY HAS A NEW HOME. The BMW Group Brand Experience Center brings the BMW and MINI brands together under one roof. With Switzerland s biggest premium fleet, over 100 demonstration vehicles are available to you for exclusive driving experiences. Yet the BMW Group Brand Experience Center is dedicated not merely to sheer driving pleasure it also offers the ideal setting for your individual events. You benefit from an excellent infrastructure and unique hospitality services.

4 SPACE FOR EXPERIENCES. The special atmosphere of the multi-brand forum for premium mobility will turn every business event into an unforgettable experience. Dynamic highlights such as BMW M models and MINI John Cooper Works as well as very special unique models produced by BMW Individual Manufaktur provide the perfect setting for showcasing your company. In addition, the latest BMW and MINI models with an exclusive selection of engines and specification options are available to you and your guests for a test drive experience the grand finale of your event. If you have any questions, our product geniuses will be pleased to demonstrate their extensive knowledge of the fascinating world of BMW and MINI.

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6 Multifunctional space For presentations/talks/conferences or evening events with up to 300 guests (multimedia connections and kitchen facilities available) Storey: first floor See images 1 and 2 Backstage area Can be used for temporary storage Storey: first floor 1100 m m 2 75 m m 2 Hospitality area with optional closed room For talks/consultations Storey: ground floor See image

7 THE ULTIMATE IN AMENITIES. The BMW Group Brand Experience Center offers a wide variety of options for different events on two floors. Whether model launch, incentive event or employee coaching; branded, brand-neutral or multi-brand; in a select group or as a major event: we have the ideal infrastructure for you. In addition to the organisation, an important part is the technical equipment and this leaves nothing to be desired, with a range of lighting options that ensure the perfect ambience, a professional sound system and even a ventilation system that allows vehicle displays and demonstrations to be hosted inside the venue. The services are rounded off by a fully equipped catering kitchen, capable of serving up to 300 persons.

8 PERFECTION AND PASSION. Experience perfection at every level at the BMW Group Brand Experience Center. With attention to detail, commitment and dedication, we bring the exclusive world of sheer driving pleasure closer to you and your guests at the BMW Group Brand Experience Center. Our highly motivated team of experienced specialists and expert product geniuses will help you with planning and realisation, and will do everything to make your event a memorable experience.

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11 CONTACT AND DIRECTIONS. The team at the BMW Group Brand Experience Center will ensure that your event in the exclusive world of BMW and MINI runs smoothly. Please do not hesitate to contact us at any time regarding offer enquiries and general questions, suggestions or wishes. BMW Group Brand Experience Center Industriestrasse Dielsdorf Tel BMW GROUP BRAND EXPERIENCE CENTER BMW GROUP BRAND EXPERIENCE CENTER P1

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13 AN EVENT TAILORED TO YOUR TARGET GROUP. PROVIDE YOUR GUESTS WITH UNFORGETTABLE EXPERIENCES AT THE BMW GROUP BRAND EXPERIENCE CENTER.

14 A VERSATILE VENUE FOR UNIQUE EVENTS. Invite your guests to the BMW Group Brand Experience Center and create very special experiences related to your particular event theme and, upon request, enhanced by the mobility of the future, the present or the past. We offer you a contemporary infrastructure, highly motivated personnel, expert product geniuses and over 100 BMW and MINI vehicles. The perfect preconditions, therefore, for events of all kinds whether in a small select group or involving several hundred people. Test drive experiences with particularly exclusive BMW or MINI models will be the highlight of your event. CONTACT US. Please do not hesitate to contact us at any time regarding questions and individual offers including your catering wishes. BMW Group Brand Experience Center Industriestrasse Dielsdorf Tel event.bec@bmw.ch Multifunctional space For presentations/talks/conferences or evening events with up to 300 guests (multimedia connections and kitchen facilities available) Storey: first floor Price: CHF * 1100 m 2 75 m m 2 Hospitality area with optional closed room For talks/consultations Storey: ground floor Price: CHF */CHF * Backstage area Can be used for temporary storage Storey: first floor Price: CHF * 750 m 2 * Offer valid until further notice.

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