HSC Questions - Marketing Plans
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1 HSC Questions - Marketing Plans Multiple Choice Which of the following is a feature of the marketing plan for a new food product? (A) Feasibility Studies (B) Distribution Systems (C) Technological Developments (D) Company Production Facilities EXCEL 2. Promotion is important in the development of new food products because: (A) Otherwise people will not know about the product (B) It helps increase sales (C) It is part of any marketing strategy (D) All of the above Which of the following best determines a suggested selling price of a product? (A) The break-even point (B) Cost and availability of raw materials (C) Predicted price consumers are prepared to pay (D) Recovery of production costs with no profit margin
2 A shopping complex has two greengrocers who charge similar prices for their fruit and vegetables. What is the pricing tactic called? (A) Price Fixing (B) Price Skimming (C) Penetration Pricing (D) Competitive Pricing A limited supply of gourmet sorbet is available in only a few retail outlets. What type of distribution is this? (A) Exclusive (B) Intensive (C) Random (D) Selective 6. A paper has published an unendorsed photograph of a celebrity drinking an energy drink. What form of marketing is this? (A) Publicity (B) Advertising (C) Public Relations (D) Sales Promotion Which is the main form of pricing currently being used as a marketing strategy by leading supermarket chains? (A) Price Skimming (B) Cost Plus Pricing (C) Penetration Pricing (D) Competitive Pricing 2015
3 8. Which pricing strategy is most likely to be used for a new-to-the world product? (A) Price Skimming (B) Break-even Point (C) Penetration Pricing (D) Competitive Pricing 2012 HSC Trial 9. Which factor will have the greatest influence on the type of promotional program used to advertise a food product? (A) The sales volume achieved by the product (B) The type of pricing method used (C) The stage of the product s lifecycle (D) The distribution system used for the food product 10. A company identifies a market for an existing product to be packaged using the heat in a can innovation. This product would be an example of which of the following (A) A product line extension (B) A new to the world product (C) A me too product (D) A niche product 2013 HSC Trial 11. After the success of an existing product, a food manufacturer decides to increase its product range by introducing new flavours. Which type of product development is this an example? (A) A line extension (B) A copy-cat product (C) A me too product (D) A new to the world product
4 12. What is the most successful way to advertise a line extension for a new chocolate bar? (A) On the radio (B) Point-of-sale in store (C) In a food industry magazine (D) Letterbox drop of pamphlets 13. What is an important step in a marketing plan of a product? (A) Feasibility Study (B) Determination of a use-by-date (C) Identification of a price structure (D) Establishment of storage conditions 2015 CSSA HSC Trial 14. A food manufacturer has released a limited edition version of an existing product to coincide with the release of a blockbuster movie What is the main driver for the development of the product? (A) Company Profitability (B) Consumer Demand (C) Environmental Awareness (D) Technological Development
5 Short Answers 2008 (a) Identify the missing activity of a marketing plan, by writing it in the space provided (1 mark). Product Planning Placement and Distribution Promotion Answer parts (b) - (d) in relation to this product. (b) Outline a suitable distribution system for this product, from warehouse to retailer (4 marks). 8 lines
6 (c ) Discuss possible retail outlets for the placement of this product (4 marks) 9 lines (d) Propose and justify a promotional program for marketing this product (6 marks) 14 lines 2010 (a) What are the key features of a marketing plan? (2 marks) (b) Propose and justify suitable strategies for marketing the product shown (6 marks) 14 lines 2013 Recommend a price structure that could be used to successfully market a me - too chicken-flavoured rice cracker (2 marks)
7 2015 A self-heating can has been developed. When the can is opened a reaction is set off, heating the contents. This technology has been used to produce a new hot chocolate beverage. (b) Describe a place and distribution system that could be used to market this product to the target market identified in part (a). Trial 2015 The Cold Pressed Juice Company has developed a range of fresh fruit juices incorporating environmentally sustainable packaging and use of seasonal ingredients Propose and justify a a marketing plan to promote this product range (6 marks) Trial HSC 2011 A company plants to develop a new-to-the world snack food targeted at teenagers. Explain the features of a marketing plan for this new food product. (15 marks)
8 Trial 2012 Describe how promotional strategies are used by fast food establishments to influence the sale of their products to adolescents and children CSSA Trial Describe why food companies might develop a sales orientation marketing strategy? (2 marks) A food manufacturer has developed a high fibre, calcium enriched, instant noodle product with several different flavours. Question 13 (continued) (c) Design a marketing plan for this product. Explain how components of this plan relate to both the product and the target market. (8)
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